Manager (Programmatic Media) at Global Media Agency · Delhi · 2 - 6 years · ₹10L - ₹12L / yr · Posted 3 Jun 2022
About us :-
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
As a member of the programmatic team, you will help execute the tactical planning, setup and activation of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). Campaign objectives can range from Branding (e.g. awareness, consideration, intent) to Direct Response (e.g. usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed.
Role responsibilities include but are not limited to :-
• Directly supports 1-2 markets/accounts
• Able to own up to 2 campaigns E2E at any one time while assisting on others as needed
• ~80% time allocated to individual campaign assignments, ~20% time allocated to non-campaign specific work (e.g. team projects)
• Supports/owns delivery of programmatic media plans, wrap-ups, and milestone outputs utilizing established best practices against client comm strat according to timelines
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc)
• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (KPIs, 65% Viewability, 95% Pacing), and/or flags potential pacing issues in a timely manner
• Confident and steady in optimization and improvement of campaign performance (not just delivery).
• Intermediate knowledge of media planning fundamentals e.g. reach, frequency, channels, formats
• Intermediate knowledge of tactical essentials such as inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Good knowledge of adjacent and/or connected disciplines including Data Strategy, Analytics, AdOps and Experience
• Good knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
• Good grasp of overall campaign lifecycle and the role programmatic plays within it
• Good project and time manager who demonstrates ability to multi-task between multiple projects/deliverables
• Communicates planning successes, failures, and escalations to line manager in a timely manner
• Able to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently).
A bit about yourself :-
Required
• A minimum 3.0 GPA from a top-tier university or equivalent
• 2-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Good proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel (pivot tables, Vlookups, etc)
• Demonstrable interest in programmatic/ad/mar-tech with knowledge on the current state industry
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends.
Desirable
• Google stack experience
• Exposure to Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platform
• Exposure to feed-based creative setups using Creative Management Platforms (CMPs)
• Exposure to data science teams and campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
• Experience with Google Analytics (plus certification)
• Experience with running campaigns across multiple countries / languages
• Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job description
AdRefresh is seeking a full time Digital Marketing Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup.
Apply only if you are willing to work in Night shifts
5 days working : Mon- Friday
Sat & Sun : Off
Shift : 6pm- 3am
Responsibilities
- Own all AdOps components including campaign trafficking and reporting
- Interact with clients to execute campaigns
- Optimize campaigns and troubleshoot any campaign issues.
- Review creatives, third party tags or any related campaign settings
- Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
- Collaborate with team to not only maintain ad operations, but improve and streamline processes wherever possible
Desired skills
- Great communication skills, both oral and written
- Good analytical and reporting skills (proficiency in MS Excel)
- Must be willing to work in US time zones
- Adaptive to change and ability to learn quickly
- Ability to plan, multi-task and manage time efficiently
- Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and future trends
- Ability to prioritize and work towards deadlines
- Mature individual who acts on their own initiative and assumes ownership of their work
- Team player who is dedicated to providing a consistently high level of service to all clients.
- Added advantage with Digital Marketing Domain knowledge (Google Ads, Search and Facebook ads)
Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.
Role Description:
We are looking for a Meta Ads Media Buyer to join our team. You will own live campaign performance - monitoring metrics, making optimisation decisions, and acting on defined thresholds. This is a hands on, data-driven execution role.
You will follow defined systems and processes, work with a structured team, and be accountable for performance outcomes on a daily basis.
Key Responsibilities:
- Monitor campaign performance and make optimisation decisions within defined parameters
- Identify underperforming campaigns and escalate or act based on defined thresholds
- Maintain accurate naming conventions, budget logs, and daily reporting
- Coordinate with the CMO on performance flags, budget changes, and campaign adjustments
- Communicate clearly and proactively with the team on Slack
Qualifications:
- 2-5 years of hands-on experience running Meta Ads campaigns
- Strong understanding of campaign structure: objectives, ad sets, audiences, placements, and bidding
- Comfortable reading performance data and making decisions based on metrics (CPL, CTR, CPC, ROAS)
- Detail-oriented - you follow SOPs precisely and flag discrepancies without being asked
Working Hours & Schedule:
- Shift Timing: 10:00 PM to 6:00 AM IST/ 4:00 PM - 12:00AM IST
- Rotational Shift: Work schedules may rotate based on team and campaign requirements
- Weekly Off: 2 days off per week on a rotational basis
Compensation & Benefits:
- Monthly Performance Bonus: USD $50-$400, in addition to the basic salary, based on performance and applicable bonus criteria
- 100% Remote: Work from anywhere in India
- Structured onboarding with clear SOPs and training materials
- Collaborative team environment working on large-scale digital creative production and performance campaigns
System & Internet Requirements:
- Windows/Mac with minimum Intel i5 or equivalent processor
- SSD storage preferred
- 8GB RAM minimum (16GB recommended)
- High-speed internet: 30 Mbps download / upload or above
What you’ll actually do
You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.
Campaign Execution
- Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
- Set up campaign structures, ad sets, audiences, placements, and creative rotations
- Upload creatives, write ad copy variations, and set up A/B tests
- Manage budgets, pacing, and bid strategies across accounts
Optimization and Analysis
- Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
- Identify winning and losing ad sets, scale or kill based on data
- Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
- Pull weekly performance reports and flag what’s working and what isn’t
Creative and Landing Page Collaboration
- Brief the creative team (or external designers) on ad creative needs based on what’s working
- Work with the founder to test landing page variants and recommend CRO experiments
- Stay on top of creative trends in D2C, especially for premium and lifestyle brands
AI-First Workflow
You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work
- Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
- Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
- Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
- Stay current on new AI tools as they launch and bring ideas to the team
- If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here
Client Communication
This is roughly 30–40% of the role. You’ll be client-facing from week one
- Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
- Respond to client messages on WhatsApp/email within working hours, professionally and with data
- Write structured weekly performance reports clients can read in 5 minutes
- Manage client expectations on timelines, results, and creative deliverables
- Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask
What we’re looking for
Must have
- 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
- You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
- Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
- Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
- Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
- Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
- Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
- Analytical mindset — you can look at a table of numbers and tell a story
- Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands
Nice to have
- Experience with D2C or ecommerce brands (Shopify, WooCommerce)
- Familiarity with GA4, Meta Pixel events, conversion API setup
- Exposure to creative testing frameworks and ad copy writing
- Worked at an agency before (you understand client cadence)
We're a performance ad agency hiring a Meta (Facebook/Instagram) media buyer to own client accounts end-to-end in competitive, restricted direct-response verticals.
What you'll do:
- Launch, optimize, and scale Meta campaigns across client accounts
- Own the numbers — CPL, CPA, ROAS, and profitable scaling
- Manage tracking (Pixel/CAPI), creative testing, and daily monitoring
- Communicate directly with clients
You're a fit if you:
- Have run Meta direct-response campaigns independently for 2+ years
- Think in CPA/ROAS and can scale profitably, not just launch
- Are comfortable in competitive, policy-sensitive niches
- Use AI/automation in your workflow, and work without hand-holding
We provide the full stack — accounts, tracking, budgets, creatives, and a content team — so you focus purely on buying and scaling. Remote, full-time.
To apply, answer this: walk us through one campaign you scaled — the starting CPA, the 2–3 changes you made, and the ending number.
Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.
Manage SEO/SEM strategies to improve website traffic and lead generation.
Collaborate with the design and content teams to create compelling ad creatives and landing pages.
Conduct A/B testing to maximize campaign efficiency.
Prepare weekly and monthly performance reports with clear ROI analysis.
Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.
Coordinate with internal stakeholders to align campaigns with overall business objectives.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
Key Qualification Criteria
Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
Scope of Work
Strategy & Execution
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
- Research & Analysis
- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Timely deliver projects on time, meeting weekly and monthly deadlines.
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
- Must be residing in/willing to relocate to Pune.
- Experience with delivery management or people management.
- Understanding of SEO, email marketing, and other digital marketing channels.
- Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
- Experience in dealing directly with B2B clients.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon