Manager Control

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Blaze - Madurai is looking for a highly skilled PHP Web Developer with the below skill set:

• Good understanding of core PHP
• Experience in any one MVC framework (Yii, Laravel or Codeigniter)
• Code customization skills in WordPress or Magento.
• Hands-on experience in GIT
• Ability to consume and create API.
• Some exposure to frontend JS and CSS to identify and fix layout/cosmetic issues.
• Familiarity with SQL/NoSQL databases.
• Ability to write complex SQL queries.
• Experience with Shopify / Wix is a plus.

Experience Required: 1 - 3 Years

Job Location: Madurai

Job Type: Full-time

Are you a fun-loving and passionate individual about technology? Are you ready to build a career that enhances your skills?  

Then, we are the right choice for you.

We are seeking a results-oriented Network Administrator to manage our company's computer infrastructure and supervise our IT department. You will be upgrading and installing hardware and software, performing troubleshooting to resolve IT issues, and maintaining our networks and servers. 

To ensure success as an IT Administrator, you should possess extensive experience in IT administration and the ability to optimize the performance of our IT infrastructure. An accomplished IT administrator will be someone whose technical expertise results in enhanced IT system efficiency across company structures. 

Desired roles & responsibilities:

• Expertise in DNS, VMware Workstation, multiple OS installation & RAID configurations.
• Excellent understanding of Networking & Firewalling concepts.
• Well versed with various IT Infrastructure technologies/ concepts such as LAN & WAN protocols, VPN Technologies (IPSEC, SSL), Leased Line Connectivity, DNS, DHCP, ISP Setup, TCP/ IP, IP architecture, Network Management System (NMS), VLANs, Structured Cabling Design, Anti-Virus Server (Mail Scanning/ Gateway Scanning/ Server/ Clients Scanning) Setup and Wire Less LAN concepts.
• Expertise in Active Directory Configuration and Group Policy Management. FSMO Roles, DNS Zones, Replications, etc.
• Experienced in Single sign-on configurations using Active Directory Federation Services (ADFS) and Azure AD.
• Good understating of PKI infrastructure and experience in Active Directory Certificate Services administration.
• Administration knowledge on Anti-Virus Management
• Firmware up-gradation and tuning, hardening the servers.
• Manage local hardware inventories.
• Assist network architects with the design of network models whenever needed.
• Good hands-on experience on SonicWALL/FortiGate/FortiNet Firewall and configuration. well versed with NAT Rules in Firewall and Direct the installation of both the software and hardware components of firewalls along with other portions of security infrastructure. They also configure firewalls for usage, manage their day-to-day operations, and perform regular maintenance through upgrades and patches.
• Applying operating system updates, patches, and configuration changes.
• Expertise in Firewall design, building, and managing the security infrastructure of information technology (IT) systems. They are expected to be proficient in all aspects of ITIL (i.e. Incident Management, Service Request Management, Change Request Management, Problem Management, Disaster Response, etc.).
• Windows Server environment administration and support.

IT Administrator Requirements: 

• Bachelor's degree in computer science, information technology, information systems, or similar. 
• Applicable professional qualification, such as Microsoft, Oracle, or Cisco certification. 
• Extensive experience with IT systems, networks, and related technologies. 
• Good knowledge of best practices in IT administration and system security. 
• Exceptional leadership, organizational, and time management skills. 
• Strong analytical and problem-solving skills. 
• Good interpersonal and communication skills.

• 7 years of hands-on experience on database development
• Very strong and hands-on in Oracle Database and PL/SQL development
• Hands on experience in designing solutions and developing for data migration projects using Oracle PL/SQL
• Experience with Oracle Argus Safety, ArisG and other Safety/Clinical systems
• Working experience in development of ETL process, DB Design and Data Structures
• Excellent knowledge of Relational Databases, Tables, Views, Constraints, Index (B Tree, Bitmap and Function Based) , Object type, Stored Procedures, Functions, Packages and Triggers, Dynamic SQL, Set transaction, pl/sql Cursor variables with Ref Cursor
  Excellent written and verbal communication skills