Lead UX Designer

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

We are looking for a senior product design lead who can not only get hands on with business, analytics, UX and visual, but comes with great client handling, communication, team management and leadership skills.

Energetic, self-motivated, driven and ready to take on key responsibilities on the product and the business side.

Not a relaxed job. Will be hectic and would need someone who constantly has his/her eye on the ball.

Job includes directing a product, leading a design team and also owning parts of the UX design. Major role in visual design both on the product side and on the marketing and brand front.

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Location) - Candidates from Pune and Mumbai are only considered, who can F2F interview

8

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

7

Mandatory (Age) - Candidate's age should be within 30 to 34 Years.

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Company Description 

Ungrammary is a leading UX/UI design agency based in Mumbai, India, known for delivering high-quality digital design solutions. The agency collaborates with a diverse range of clients, including global brands such as Adobe Inc, Fossil Group, VMware, and Kotak Mahindra Bank, as well as prominent regional organizations. Ungrammary focuses on creating user-centered experiences for sectors spanning technology, finance, retail, and consumer goods. Team members work on impactful design projects that shape digital products used by a wide audience. The environment encourages creative problem-solving, collaboration, and continuous learning in the field of experience design.

Role Description 

At Ungrammary, we believe the role of a designer is evolving. As AI makes execution faster and more accessible, the biggest differentiator will no longer be the ability to create screens quickly, it will be the ability to think, make sound design decisions, and create product experiences with exceptional craft.

We're looking for designers who combine UX fundamentals with outstanding visual design skills and are excited to embrace AI as part of their workflow.

What You'll Do

• Design end-to-end user experiences, from understanding problems to delivering polished interfaces.
• Create user flows, wireframes, and high-fidelity UI designs.
• Design interfaces that are visually distinctive, thoughtfully crafted, and difficult to replicate with generic AI outputs.
• Build scalable design systems and maintain consistency across products.
• Think through interaction design, micro-interactions, and user behaviour to create intuitive experiences.
• Collaborate with product managers, developers, researchers, and clients to solve complex product problems.
• Use AI tools to accelerate your workflow while applying your own judgment, creativity, and product thinking to every decision.

What We're Looking For

• Exceptional UI aesthetics and attention to detail.
• Strong understanding of Design principles, information architecture, user flows, and interaction design.
• Ability to think logically, structure complex problems, and justify design decisions.
• Proficiency in Figma and modern design workflows.
• Curiosity to continuously learn and adapt as design tools and workflows evolve.
• A portfolio demonstrating both excellent visual craft and strong product thinking.

Bonus Points

• Experience working on SaaS, fintech, healthcare, AI, or enterprise products.
• Familiarity with AI-assisted design workflows and prototyping tools.
• Experience contributing to or building design systems.

What You'll Work On

You'll design ambitious digital products for startups and global brands across AI, fintech, healthcare, SaaS, and consumer technology, solving real business problems while working alongside a team that values curiosity, craftsmanship, and continuous learning.

AI-Native Design Workflow (Expected)

We expect our designers to be AI-native in the way they work.

You should be comfortable using modern AI-powered design and productivity tools such as Figma Make, Claude (for design exploration), Paper, Lovable, Freepik AI, and similar tools to accelerate ideation, visual exploration, prototyping, and execution.

We value designers who know how to combine the right tools, iterate quickly, and "hack" together solutions rather than starting everything from a blank canvas. The competitive advantage isn't doing everything manually, it's knowing where human judgment, taste, and product thinking create the most value.

If you're someone who is constantly experimenting with new AI tools and evolving your workflow, you'll fit right in.

Job Description – Design Lead (Brand

Design)

Location: Jaipur, Rajasthan

Experience: 4–6 Years

Employment Type: Full-Time

Department: Design / Brand

About the Role

We are looking for a highly creative and strategic Design Lead / Brand Design Lead who

can take complete ownership of the visual identity and brand design across the company.

The role will involve working across brand identity, marketing design, publication

graphics, packaging, creative communication, and brand strategy, ensuring that every

visual touchpoint is consistent, impactful, and aligned with the company's vision.

Key Responsibilities

 Own and strengthen the company's overall brand identity and visual language.

 Lead design for all major brand and marketing initiatives.

 Develop and maintain brand guidelines, visual systems, typography, color

systems, and design principles.

 Design and oversee marketing creatives, campaigns, social media assets,

advertisements, and digital communication.

 Lead the design of publication graphics, educational content, and learning

products.

 Work on logo design, brand assets, packaging, product branding, and other

physical/digital brand touchpoints.

 Translate marketing and business objectives into strong creative concepts and visual

solutions.

 Develop creative concepts and ensure high-quality execution across multiple formats.

 Collaborate closely with the Marketing, Content, Product, and Business teams.

 Ensure consistency of the brand across campaigns, products, publications, packaging,

and customer communication.

 Contribute to brand strategy through design, helping define how the company

should look, communicate, and be perceived.

 Review and provide direction on designs created by other designers and build a strong

design culture within the team.

 Manage multiple design projects simultaneously while maintaining quality and timelines.

 Stay updated with evolving design trends, consumer behavior, and emerging creative

formats.

What We Are Looking For

 Strong experience in Brand Design, Visual Identity, Marketing Design, or

Creative Design.

 Proven experience working on the brand side/in-house, preferably with consumer-

facing or D2C brands.

 Strong understanding of brand strategy and its connection with visual design.

 Excellent conceptual thinking with the ability to turn ideas into compelling visual

communication.

 Strong portfolio demonstrating branding, campaigns, marketing creatives,

packaging, publications, and/or visual identity work.

 Ability to think beyond individual creatives and build complete design systems and

brand experiences.

 Strong leadership and communication skills.

 Ability to independently take ownership of projects and drive them from concept to

execution.

Educational Qualification

 Bachelor's or Master's degree in Design, Visual Communication, Graphic Design,

or a related field.

 Graduates from reputed design institutes such as NID, NIFT, IIT, or equivalent

institutions would be preferred.

 Candidates with relevant design qualifications such as B.Des / M.Des are preferred.

Preferred Experience

Candidates with 4–6 years of relevant experience, particularly in brand-side/in-house

design teams, consumer brands, D2C companies, education companies, or agencies handling

large brands, would be preferred.

Why Join Us?

This is a high-ownership role where the Design Lead will have the opportunity to shape the

company's brand identity from the ground up, influence how millions of customers

perceive the brand, and build a strong and recognizable visual language across products,

marketing, publications, and packaging.