This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.
Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights
Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.
About An EdTech company in extracurricular space
Similar jobs
About the Account Executive Role
The full-cycle Account Executive role turns inbound and outbound leads into long-last relationships. The Account Executive needs to have experience selling SEO services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the Account Executive Role.
About Us
FirstPrinciples Growth Advisory is a premier digital marketing partner to help scale MQLs cost-effectively by identifying the right growth channel for your SaaS Business.
Role Break-Up
Lead Generation (25%)
The Account Executive will also be partly responsible for generating his/her leads. We expect to spend about 2 hours (about 70) dials making outbound calls using our CRM/day.
Nurturing New Leads/Pitch Cals (25%)
We expect between 1 to 2 Pitches scheduled daily from both inbound and outbound leads. Each Pitch takes 45 minutes to an hour, including following up with the next steps. This time is also spent working with our team to create the SEO Proposals and learning about the client before the call.
Nurturing Existing Leads & Customers (25%)
Reach out for the next steps, follow up on leads, social selling, and do other things to be front and center with the client.
Strategy (10%)
Analyzing results of past campaigns and tweaking future outreach campaigns and approaches.
Coordination & Administrative(15%)
Updating templates, the CRM and coordinating with the team as required. Coordination with the Ops team
What is in it for you?
The earning potential for this role is high. SEO/PPC clients are recurring clients, and our retention rate is high.
Requirements for the Account Executive Role
- 2 to 5 years of experience selling Digital Marketing Services
- Ability to conduct “Mini-Closes” in Succession
- Genuine customer empathy
- Organized and strong time management skills
- Experience working with Ahrefs and doing fundamental SEO Analysis for client sites
JOB SYNOPSIS
We are looking for an SEO - Executive / Sr. Executive to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase leads, traffic & rankings.
JOB RESPONSIBILITIES
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Track, report and analyze website analytics
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement the latest search engine optimization recommendations and best practices
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
- Will be responsible for achieving targets in terms of leads, ranking, and traffic on-page and off-page activities.
JOB REQUIREMENTS
- 2-5 years of experience as an SEO Strategist or similar role
- Proven SEO experience
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Webmaster, Ahref, SE Ranking, etc)
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Develop and implement an SEO strategy that reflects the business needs and drives strong traffic increase
- Ability to analyze and show the competitive keyword ranking on major search engines like Google, Yahoo, and Bing.
- Strong organizational, time management, and analytical skills
- Team player
- Experience with Social media is a plus
- Excellent Written Skills
Job Location : Noida and Gurugram
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
Duties and Responsibilities include but are not limited to:
1. Upload videos, manage negative reviews, and keep the account profile up to date.
2. Research keywords, hashtags, industry-related topics & social media trends.
3. Edit images for social media usage.
4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.
5. Write clear captions, descriptions & other content for the posts.
6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.
7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.
8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.
9. Gather & compile data about the brand’s users and viewers.
10. Assist the Ad Manager when running social media ad campaigns.
11. Moderate conversations in social media groups as per set etiquettes.
12. Conduct general administration.
13. Ad hoc tasks
Schedule: US work hours (40+ hours per week)
Location: This is a remote job
*Salary is based on experience and skills.
*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.
*We have other vacancies that might be of interest to your friends & colleagues, they can check us out athttp://www.wingassistant.com/"> www.wingassistant.com.
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Founded by two MDI alumnus, it is a student centric and personalised learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
What you will do:
- Generating leads through social media marketing
- Designing and planning project microsites and other promotional videos & GIFs
- Optimizing landing pages and user funnels
- Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
- Maintaining partnerships with media agencies, vendors and all possible growth partners
Desired Candidate Profile
What you need to have:- Excellent understanding of digital marketing concepts and best practices within the Edtech industry
- Ability to execute smart growth strategies with focus on outcomes
- Exponential growth mindset
- Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
- Analytical, Problem-solving and Calculative aptitude
- Focus and discipline
- Humility to learn, share & keep improving
- Excellent and proactive communication in all formats
versatile marketer who can create content, manage socials and loves emails as
much as we do.
Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.
Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently
We're looking for a passionate and data-driven person to own the SEO & SEM section of the marketing funnel for Beagle Security. You'll be in charge of all online acquisition marketing, managing the strategy, execution, and optimization across SEO & SEM with a strong focus on generating ROI.
Beagle Security is a SaaS-based web application penetration testing tool that helps companies identify vulnerabilities on their website & APIs before hackers exploit them. Currently used by 1500+ customers across 90+ countries to improve their website security.
Key Responsibilities
- Plan, implement and manage our SEO strategy
- Drive keyword strategy, discovery and expansion of keyword opportunities and link building initiatives
- Work with development team to ensure SEO best practices are properly implemented
- Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
- Optimize copy and landing pages for paid marketing campaigns
- Collaborate with the marketing team to integrate and complement marketing strategies across multiple channels
- Proven results in SEO/SEM or similar role (Prior experience working in SaaS is a plus)
- Well-versed in performance marketing, conversion and customer acquisition
- Ability to analyze data and provide recommendations to improve our SEO/SEM performance
- Experience working with SEO, SEM and website analytics tools
- Familiar with A/B testing and running growth experiments
- Up to date with the latest SEO/SEM trends and best practices
- Critical thinker and problem-solving skills
- Ability to work independently with minimal supervision and comfortable working in a fast-paced environment
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords