Lead - Organic growth

An EdTech company in extracurricular space

Lead - Organic growth

Lead - Organic growth at An EdTech company in extracurricular space · Bengaluru (Bangalore) · 5 - 10 years · ₹12L - ₹25L / yr · Posted 22 Oct 2021

Lead - Organic growth

at An EdTech company in extracurricular space

Agency job

via Qrata

5 - 10 yrs

₹12L - ₹25L / yr

Bengaluru (Bangalore)

Skills

Search Engine Optimization (SEO)

ASO

Search Engine Marketing (SEM)

SEMRush

Job Purpose:
This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.

Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights

Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Shubham Vishwakarma

Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

Companies hiring on Cutshort

Similar jobs (10)

SEO Executive

at Masterstroke Technosoft Pvt Ltd

Posted by Prerna Nikalje

Pune

0 - 2 yrs

₹1L - ₹4L / yr

Search Engine Optimization (SEO)

On-page Optimization

Keyword Research

Google Analytics

Job Description: Junior SEO Executive

About the Role

We are looking for a motivated junior SEO executive with 1–2 years of hands-on experience to join our marketing team. The ideal candidate will support the planning and execution of on-page, off-page, and technical SEO activities to help improve organic search visibility, traffic, and rankings.

Key Responsibilities

● Conduct keyword research and analysis to identify growth opportunities

● Perform on-page SEO optimization (meta titles, descriptions, headers, internal linking, content optimization)

● Assist in off-page SEO activities including link building, guest posting, and outreach

● Support basic technical SEO tasks (sitemap updates, robots.txt checks, broken link fixes, page speed monitoring)

● Track and report keyword rankings, organic traffic, and other SEO KPIs using tools like Google Search Console and Google Analytics

● Monitor website performance and identify issues affecting search rankings

● Coordinate with the content team to ensure SEO best practices are followed in blogs, landing pages, and website copy

● Stay updated with the latest search engine algorithm updates and industry trends

● Assist in competitor analysis and benchmarking

Required Skills & Qualifications

● Bachelor's degree in Marketing, IT, or a related field

● 1–2 years of relevant experience in SEO or digital marketing

● Working knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz

● Basic understanding of HTML/CSS as it relates to SEO

● Good analytical and reporting skills (Excel/Google Sheets)

● Strong written and verbal communication skills

● Ability to work independently as well as in a team

Good to Have

● Knowledge of local SEO and Google My Business optimization

● Basic understanding of WordPress or other CMS platforms

● Familiarity with schema markup and structured data

● Exposure to social media or content marketing