Content Writer

ICL Immigration is a specialized immigration consultancy, that assists people in their journey to live, work, study and settle in New Zealand. Known for our custom solutions, clear pricing, and strong commitment to our clients, we aim to be a reliable guide in your adventure to new horizons.

We're looking to grow our online presence and attract more clients, and to do this, we’re seeking an experienced Digital Marketer to join our team. This person will be a key player in a small team, taking charge of bringing in new clients and playing a crucial role in increasing our revenue. Join us to shape the digital journey for countless individuals seeking new opportunities in New Zealand.

Responsibilities:

Strategy Development:

• Formulate comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Minimise CPA through regular testing and optimizing advertising campaigns on different platforms.

Sales Funnel Management:

• Oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
• Monitor and analyze funnel metrics, iterating and refining strategies based on data-driven insights.
• Create and optimize landing pages, applying A/B testing and other techniques to maximize conversion rate.

SEO & Organic Growth:

• Conduct thorough SEO audits, identifying areas for on-page and off-page optimization.
• Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings.
• Develop, write, and edit engaging content for our website, blog, and social media platforms and newsletter.
• Schedule, post, and engage with users to build a vibrant online community.

Analytics and Reporting:

• Utilize tools like Google Analytics to monitor website traffic, user behaviour, and campaign performance.
• Produce regular reports showcasing digital marketing performance, along with insights and recommendations for continuous improvement.

Requirements:

• Proven track record in crafting and executing SEO strategies that yield significant organic growth.
• Adaptability and a flexible attitude to take ownership is critical for this role.
• Strong understanding of the latest digital marketing trends, tools, and best practices.

Benefits & Compensation:

• Competitive base salary.
• Opportunities for continuous learning and professional development.

If you're passionate about digital marketing and are eager to drive growth in a vibrant and impactful industry, we want to hear from you!

WordPress JD Below:-

• Designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Should know WordPress Customization of themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Monitoring the performance of the live website.
• Must have hands on experience with JavaScript
• Job Location- Rajkot

• HIL testing with dSPACE, Software in loop validations
• Vector tools (CANape & CANalyzer)
• Service tools like ET, EST, EDT, and other tools including CADetWIN, CAT ET, Forcast, ESP.
• Knowledge and experience in protocols including J1939, CAN, CDL (Internal) and Ethernet
• Understanding and Hands-on experience with HIL hardware/harness
• Automation logics, Python, CCAT scripting, Simulators, Control and Automation desk

Experience, responsibilities, expectations from role:

• 3-4 years of Validation or Automation Experience.
• Ability to work in a product development organization with strong focus on Quality and delivery as per commitment to customers.
• Passion to delve into complex existing code, product modules and come up with the optimal solution for the problem at hand.
• Willingness to be flexible and stretch when there are critical needs within the organization.
• Excellent communication and team working skills which is expected among a global team set up.
• Develop the Test plans, validate the Features.
• Perform Regression, Mandatory & Change specific validation.
• Investigate and Support DSN team on the issues reported from the customers in the field.
• Able write the Python Scripts by looking into the Test plans.
• Acquaintance of CANape, CANalyzer Tools, MRET test setup’s

• 2+ year of experience in Development in JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands on experience on Relationl Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem solving

• 4+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.