Business Development Associate

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

• Having 2-4 yrs of experience
• Have good knowledge of front-end technologies, including HTML5, CSS3, JavaScript, j Query.
• Html to wordPress integration
• Must have Core PHP Knowledge
• Develop and maintain code for various PHP applications.
• Create unique designs.
• Develop website using wordPress
• Create new wordPress theme using various plugins
• User interfaces for websites and/or web applications.
• Good Communication Skills.

About Us

We help teachers do better what they do best - teach!

We do this by creating intuitive technology tools that empower teachers across all stages of teaching and learning. We're reimagining how education is delivered in the classroom and we're building a world-class, product-first organisation as we scale. Our mission is to amplify teaching for 60 million K-12 educators globally and support them in delivering meaningful and personalised learning experiences.

Our first product is a collaboration platform for IB PYP teachers. Be it curriculum planning or parent communication, student portfolios or reports creation, we make working together simple and fun. Currently, is being used by 1,000+ progressive schools and 25,000+ teachers across the world. All our growth has been 100% organic and fuelled by positive word of mouth. Over the next 3 years, our goal is to become the preferred teaching partner of more than 50% K-12 teachers across the world.

We are a diverse group of people (educators, engineers, designers) who have been fortunate to study at some of the best colleges - Stanford, Harvard, Brown, IITs. We have experience of working in companies like McKinsey, Unilever, Sprinklr, Zomato, Bridge International Academies,and, Teach for India. We also own and operate a network of progressive schools (www.todden.com); this gives us the opportunity to work in a tight loop with teachers and incorporate their feedback into the products and services we build. We are backed by leading VCs and Angel Investors.

"Good design is as little design as Possible" - Dieter Rams

Design is one of our core competencies and as a Visual Designer on the team, you'll lead the way. Our designers are makers and storytellers. They envision how people experience our brand and bring that vision to life in a way that feels inspired, refined and even magical.

• Has an interest in designing for education
• Is a design expert with deep understanding spanning digital, print, and experiential design
• Is obsessed with breaking new creative ground through crafting the best ideas in design
• Is optimistic and open to new ideas and ways of working
• Has a diverse portfolio that shows good aesthetic judgment and attention to detail

• 2+ years' of experience in designing for brands, digital products and services
• Formal design training with an incredible eye for detail and obsessive appreciation for typography, design and layout
• Demonstrated mastery of the Adobe Creative Suite
• Excellent organisational, collaboration, and communication skills

1. Active Recruitments.
2. Lininng up of candidates proactively.
3. Organise the festivals subjected to the approval from the manager,
4. Work in the direction of employee welfare.
5. Prepare the ACR and publish the names of employee of the month/ Quarter/ Year
6. Prepare the associated documents required for TDS, PF, ESI, etc.

Design, develop, and maintain software application following established standards,
procedures, and specifications.

• Strong problem-solving and troubleshooting skills.
• Proactively seeks solutions to improve processes and applications.
• Interfacing with support and other teams for testing, delivery and product dependencies.
• Candidate must have strong and proven experience in C# and .Net Core.

Desired Candidate Profile

We are looking for developers with 2+ years of experience who love challenges and have experience building web applications at scale. Work as a contributing member of a software development team using modern software development techniques to produce best software for Web Applications.

Any Graduate

• Serves visitors by greeting, welcoming, and directing them appropriately.
• Notifies company personnel of visitor arrivals.
• Informs visitors by answering or referring inquiries.
• Keeps a safe and clean reception area by complying with procedures, rules, and regulations.
• Supports continuity among work teams by documenting and communicating actions, irregularities, and continuing needs.
• Contributes to team effort by accomplishing related results as needed.

Must Have:

1. Strong proficiency with .Net Core API development
2. Experience with caching approaches for API
3. Hands on with SQL Server and its variation among popular databases
4. Well versed with stored procedures, query plans, altering the indexes, and troubleshooting the performance holdups
5. Skilled at performance optimization of .NET APIs
6. Experience & Knowledge on Open API specification & swagger documentation
7. Experience in building Cloud Native Applications
8. Experience in Microservices architecture
9. Has worked on the deployment of applications using Docker
10. Has Knowledge of Kubernetes
11. Has Experience with Cache systems like Redis.

Nice to Have:

1. Familiar with .NET design patterns
2. Performance tuning of SQL Stored Procedures

Note: We looking for immediate joiners. We expect the offered candidate should join within 15 days. Buyout reimbursement is available for 30 to 60 days notice period applicants who can ready join within 15 days.