Lead Database Engineer

Job Description - Content Writer:

An Executive of Corporate Communication team is required to communicate with all the levels of the organization, understand requirements and work with different verticals of the company to deliver clear communication as per business requirements. An understanding in branding is crucial to the success of this role and to adhere to the brand guidelines of FAI.

Competencies

• Gather stakeholder feedback on corporate brand & organization awareness levels using various modes of media and personal interaction.
• Analyze the voice of stakeholders and feed into a concise communication plan to convey the same.
• Monitors own work to ensure delivery within the desired performance standards. Understands the importance of delivery within expected time and brand standards and displays concern in case of deviation.
• Is open to feedback, different perspectives and ideas, and constantly improving one’s craft based on the feedbacks and discussions.
• Possesses excellent verbal and written communication skills to interact with all India-based business verticals as well as offshore partners.
• Must also display excellent inter-personal skills required to interact with colleagues including different teams, SMTs, offshore partners etc. for understanding business requirements and communicating the same.
• Encourages teamwork and collaboration by promoting openness and dialogue, facilitates participation of self and other team members in organizational decisions and motivates other team members and drives pride and positivity in work. Exhibits professionalism in conduct of work and respects others’ views.

Technical Skills

• Should be familiar with the ethos of marketing & branding.
• Should have excellent creative writing skills.
• Should be well versed with both short form and long form copy.
• Should have a relatively good understanding of social media channels and be able to craft clear, precise copy for the same.
• Should be aware of or willing to learn about emerging trends in corporate communication.
• Would be required to gather information & be aware of data gathering sources, techniques etc.
• Should be able to understand and work with relevant SOPs.
• Should be able to identify key messages and develop communication plan/campaigns accordingly.
• Should be able to articulate presentations for strategy & draft communications as per the requirements.

Qualifications

Graduate from any discipline with a strong portfolio. Relevant experience of 5 - 10 years will be preferred.

You'll be trained first on content writing through online meets. After that, you'll be required to do the assigned tasks.

• Day-to-day tasks will be given
• Remote work
• Flexible timings
• Duration - 2 months
• Earning opportunities will be introduced
• Certificate and Letter Of Recommendation on completion

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

We are looking for engineers who love to build SaaS products to join our team.

This position is for a product we have been building for 4 years now, for a long term customer of ours. The Codebase is well maintained, with a rails backend and a react frontend. 

If you are someone who has invested time into writing reusable rails or nodejs modules, who has written ruby gems or npm packages, you feel at home working with us.

Required Knowledge:

1. How Web backends or Rails works
2. Mastery over ORMs or Active Record Migrations, Validations
3. Good knowledge of writing encapsulated business logic

Great to Have

• Open source npm packages or ruby gems
• Performance tuning for Apps
• Ruby Metaprogramming knowledge
• Functional JS

Interview Format

Two coding rounds of 45 mins each.

If you crack both the rounds, you get the job, and incase you decline the offer any reason we will give you a gift voucher for spenidng your valuable time with us.

In case you dont crack the question, we will tell you what to learn so that next time you will have a good chance :)