Affiliate Marketing

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

What you need to have:

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques

We are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.

He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.

You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.

You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.

As the Affiliate Manager you will:

• Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
• Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
• Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
• Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
• Performing marketing research on potential affiliate partners
• Monitoring affiliates and enforcing company procedures around affiliate programs
• Regularly monitoring campaign performance
• Compiling and submitting campaign performance reports
• Providing monthly invoices to affiliate partners
• Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
• Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
• Manage the relationships with key affiliates, maximizing their promotion
• Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
• Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
• Creating campaign reports that show progress and return on investment

Required Qualifications:

• At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
• Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
• A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
• Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
• Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
• Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
• Experience with affiliate marketing networks and search engine marketing is a must
• Knowledge in ad-serving technologies, experience in campaign management
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns

• Prior Proven Experience in growing organic traffic and generating leads.
• Create a Content Strategy in accordance with the Marketing Funnel Stages.
• Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
• Lead a team of SEO Executives, Content Writers, and Web Developer.
• Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
• Needs to have a good command of English
• Basic Finance knowledge is preferred.

• Handle complete marketing activities of the company
• Deliver customer growth
• Be responsible for marketing communication
• Manage marketing budget and ROI
• Handle team comprising of internal resource + freelancers Candidate should have:
• Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
• Expertise in performance marketing and SEO
• Strong analytics abilities and good communication skills
• Handled sizable marketing budgets
• Growth mindset - moving quickly, discovering growth hacks

• Connect closely with our team for creation of effective solutions to The Why, What and How Digital Marketing and implementation of the same to create enthusiastic and efficient marketing campaigns for existing and new clients
• A combination of reaching out to prospective clients, who need Digital Media Marketing as well as servicing the existing clients with zeal and energy for extension of period of service.
• Formulating attractive and trendy Social Media Campaigns for the clients and do research on current trends of Social Media for an effective actualization of the formulated plans for extensive reach.
• Analysing and monitoring the effectivity of the social media campaigns and finding newer methods of presenting the same to the clients for their understanding.
• Doing extensive market research and finding the problematic areas and solution to the offerings of the company. Helping in creation of meaningful content for promotion of different offers and other creative of the clients on social media handles.
• Developing an exhaustive content calendar on a weekly/monthly basis for our clients as well as other vital in-house projects .
• Providing unconditional support to our digital marketing team and helping them out in their day to day activities.