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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

‍Expected to manage the product plan, engineering, and delivery of Xoxoday Plum. Plum is a rewarding and incentives infrastructure for businesses. It's a unified integrated suite of products to handle various rewarding use cases for consumers, sales, channel partners, and employees. 31% of the total tech team is aligned towards this product and comprises of 32 members within Plum Tech, Quality, Design, and Product management. The annual FY 2019-20 revenue for Plum was $ 40MN and is showing high growth potential this year as well. The product has a good mix of both domestic and international clientele and is expanding. The role will be based out of our head office in Bangalore, Karnataka however we are open to discuss the option of remote working with 25 - 50% travel.‍

• Scope and lead technology with the right product and business metrics.
• Directly contribute to product development by writing code if required.
• Architect systems for scale and stability.
• Serve as a role model for our high engineering standards and bring consistency to the many codebases and processes you will encounter.
• Collaborate with stakeholders across disciplines like sales, customers, product, design, and customer success.
• Code reviews and feedback.
• Build simple solutions and designs over complex ones, and have a good intuition for what is lasting and scalable.
• Define a process for maintaining a healthy engineering culture ( Cadence for one-on-ones, meeting structures, HLDs, Best Practices In development, etc).

• Manage a senior tech team of more than 5 direct and 25 indirect developers.
• Should have experience in handling e-commerce applications at scale.
• Should have at least 7+ years of experience in software development, agile processes for international e-commerce businesses.
• Should be extremely hands-on, full-stack developer with modern architecture.
• Should exhibit skills to build a good engineering team and culture.
• Should be able to handle the chaos with product planning, prioritizing, customer-first approach.
• Technical proficiency
• JavaScript, SQL, NoSQL, PHP
• Frameworks like React, ReactNative, Node.js, GraphQL
• Databases technologies like ElasticSearch, Redis, MySql, Cassandra, MongoDB, Kafka
• Dev ops to manage and architect infra - AWS, CI/CD (Jenkins)
• System Architecture w.r.t Microservices, Cloud Development, DB Administration, Data Modeling
• Understanding of security principles and possible attacks and mitigate them.

‍You will lead the Plum Engineering team and work in close conjunction with the Tech leads of Plum with some cross-functional stake with other products. You'll report to the co-founder directly.

‍A wholesome opportunity in a fast-paced environment with scale, international flavour, backend, and frontend. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

‍A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners, or consumers for better business results.

‍We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Core Experience:

•Experience in Core Java, J2EE, Spring/Spring Boot, Hibernate, Spring REST, Linux, JUnit, Maven, Design Patterns.

• Sound knowledge of RDBMS like MySQL/Postgres, including schema design.

• Exposure to Linux environment.

• Exposure to Docker and Kubernetes.

• Basic Knowledge of Cloud Services of AWS, Azure, GCP cloud provider.

• Proficient in general programming, logic, problem solving, data structures & algorithms

• Good analytical, grasping and problem-solving skills.

Secondary Skills:

• Agile / Scrum Development Experience preferred.

• Comfortable working with a microservices architecture and familiarly with NoSql solutions.

• Experience in Test Driven Development.

• Excellent written and verbal communication skills.

• Hands-on skills in configuration of popular build tools, like Maven and Gradle

• Good knowledge of testing frameworks such as JUnit.

• Good knowledge of coding standards, source code organization and packaging/deploying.

• Good knowledge of current and emerging technologies and trends.

Job Responsibilities:

• Design, Development and Delivery of Java based enterprise-grade applications.

• Ensure best practices, quality and consistency within various design and development phases.

• Develop, test, implement and maintain application software working with established processes.

Work with QA and help them for test automation

• Work with Technical Writer and help them documenting the features you have developing.

Education and Experience:

• Bachelor’s / master’s degree in computer science or information technology or related field

Job Description:

Responsibilities:

·      Participate in the entire application lifecycle, focusing on coding and debugging

·      Ability to design and document the product features, codes.

·      Self-driven and ability to take up ownership of things

·      Write clean code to develop functional applications, automation scripts, test cases

·      Troubleshoot and debug applications

·      Collaborate with developers, cross-functional teams to identify issue, new features and come up with solutions

·      Gather and address technical and design requirements

·      Provide training and support to internal teams

·      Build reusable code and libraries for future use

·      Ability to sync with other developers, designers to identify issues, new features and improvements

Requirements and skills:

·      Solid understanding of linux development environment and systems

·      Expert level knowledge of Python along with frameworks like Django, flask

·      Proficient in writing unit test cases using Pytest framework.

·      Expert level knowledge of SQL databases like MySQL and PostgreSQL

·      Good knowledge of design principles and databases

·      Knowledge of front technologies like Typescript, ReactJs

·      Knowledge of Caching techniques using Memcached and Redis

·      Experience of using queueing service line Kafka

·      Solid understanding of microservices architecture

·      Knowledge of AWS cloud services

·      Expert in serverless technologies like lambda along with API gateway

·      Knowledge of Git, Jira, CI/CD pipelines and containerization like docker

·      Knowledge of logging and monitoring tools like Grafana or Newrelic

As part of the Mobile SDK Engineering team at Flyy, here are some things you can expect:

• Take ownership and be responsible for what you build - no micromanagement
• Work with customer success team to enable Flyy customers to adopt Insights-led engagement in different industry sectors like e-Commerce, FinTech, OTT, Social, entertainment, travel, telco, food-tech etc.
• Explore the latest in topics like Mobile development, SDK, iOS, Android, tvOS various mobile hybrid frameworks and share with the team and more importantly, have fun while you work on scaling Flyy.

Skills Required :

• Minimum 1 years experience in iOS Development
• Minimum 6 months or 1 year of experience in Native Mobile Development
• Minimum 6 months or 1 year of experience in React-Native/Flutter framework
• Should be thorough with different architectures used in Mobile Development
• In-depth knowledge and understanding of Android/iOS framework:
• Multithreading concepts
• Persistent data storage
• Rest APIs Implementation
• Should know the internals of the mobile build and distribution processes
• Ready to learn and develop in any cross-platform frameworks
• Should be able to capture bottlenecks and improve them without or little supervision
• Awareness of Secure Development process and practices
• Awareness on Information Security concepts and Best Practices

Good to Have:

• Knowledge of other cross-platform frameworks i.e., Cordova, Unity, etc
• Experience in working and shipping SDKs/plugins

Codal is searching for a highly experienced developer that specializes in the Angular framework. With unmatched expertise in web & app development, our ideal candidate will create rich, interactive front-end solutions that fulfill our clientele’s business requirements and further their brand’s mission. In addition to superior Angular skills, applicants must be extremely well-versed in using HTML, CSS, and JavaScript to create both adaptive and responsive digital solutions.

What you’ll be doing:

• Building and top-notch user interfaces using JavaScript and the Angular framework.
• Adapting interface for modern internet applications using the latest front-end technologies.
• Using the latest front-end technology, creating adaptable interfaces for online apps.
• Leading with product-analysis tasks and conducting performance tests.
• Collaborating with other cross-functional teams to ensure high-performance of applications
• Making complex technical and design decisions for AngularJS projects.
• Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
• Conducting performance tests.
• Consulting with the design team.
• Ensuring high performance of applications and providing support.

What it takes to excel:

• Bachelor's degree in computer science, computer engineering or similar.
• Previous min 4 year work experience as an angularJS developer.
• Must have strong TypeScript and JavaScript knowledge
• Must have knowledge of implementing complex Angular JS applications, directives, controllers, services, pipes, guards.
• Should be comfortable with RxJS and Angular CLI
• Knowledge NGRX or Redux
• Experience with RESTful services.
• Knowledge of Automated testing (unit/integration/etc.) (Karma & Jasmine,etc.)
• Knowledge of HTML, CSS and server-side pre-processing platforms such as SASS or LESS.
• Proficiency with Git source control.
• Excellent communication skills.
• Critical thinker and good problem-solver.