Informatica MDM

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

Job brief

We are looking for a Business Analyst to help us to build our online-only investment platform, which will enable investors to easily invest in mutual funds from leading fund houses in India, corporate fixed deposits, and various other investment products. Another important activity where Business analyst will help us is that to keep a track on different asset class and keep them updated in system. Which will help us to do financial planning for the investor.

Business Analyst Desk - JD 

1) To update regular reports like

a. Fact Sheets

b. One Pager

c. Performance Snapshot

d. SIP Report

e. Dividend History Report

2) Track daily news from newspaper and keep proper log in soft copy / Hard copies. Prepare small notes based on these reports and the same can be shared to our investors and our business development team.

3) Maintain interest rate tracker for all fixed income products (Corporate FD, Bank FD, Debenture, post office schemes, etc) in soft copies

4) Track market quotes of all close ended products and debenture issues and tax free bond issues

5) Keep track on forthcoming events like

a) Forthcoming dividend

b) New Fund Offer

c) IPO List

d) Public Issues of debenture

6) Track quarterly results of all companies which are offering fixed deposit and those companies who have issued debentures to public

7) Empanelment process with respective companies wherever we wanted to engage them with business.

8) Provide data/content and write up to our monthly newsletter.

Preferred only Engineering background students(IIT, NIT and VNIT)

Key Responsibilities:

• Develop and execute strategic sales and marketing plans to achieve sales targets and expand customer base.
• Identify and pursue new business opportunities through market research, networking, and lead generation.
• Build and maintain strong relationships with existing and potential clients to promote customer satisfaction and loyalty.
• Conduct product presentations and demonstrations to prospective clients.
• Collaborate with the marketing team to create compelling marketing materials, campaigns, and promotions.
• Monitor industry trends, competitor activities, and customer feedback to stay informed about market changes and opportunities.
• Prepare sales reports, forecasts, and budgets to track performance and identify areas for improvement.
• Represent the company at industry events, trade shows, and conferences to promote brand awareness and generate leads.
• Provide timely and effective communication to internal teams regarding sales and marketing activities, customer feedback, and market developments.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in sales and marketing, preferably in a similar industry.
• Strong understanding of sales techniques, marketing principles, and customer relationship management.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in Microsoft Office and CRM software.
• Willingness to travel as needed.

Company profile. 

Actuate Microlearning is a thirteen-year-old HR-Tech and Learning solution, operating in the B2B space, providing the following solutions to our clients: 

• eLearning (off-the-shelf and custom)
• Gamified learning 
• Learning Management Systems (under the brand name CalyxLMS)
• 360-degree surveys (under the brand name Calyx360)
• Standalone and blended-format instructor-led trainings (under the brand name CitrusLearning Systems)

Our client list includes top brands in across industry verticals, including the top BFSI, Pharmaceutical, Manufacturing, Logistics, Automotive, Consumer Goods, Consumer Durables, IT, ITES, eCommerce, Retail, Public Sec, Petrochem., Infrastructure, firms

We are a highly ambitious, steadily growing and profitable organization with a focus on employee development and well-being.

Our work culture and employee policies are designed to ensure our employees are happy, productive and growing in skill and character.

Job Summary: 

Are you passionate about revolutionizing the HR-Tech and Learning space? Actuate Microlearning, a thirteen-year-old B2B Learning solutions provider, is seeking a talented Full-Stack Developer to join our innovative team. In this role, you will be at the forefront of developing and maintaining our Learning Management System (LMS), implementing robust security measures, and elevating the overall UI/UX.

Key Responsibilities:

• Front-end and Back-end Development: Spearhead the development of both the front-end and back-end of our Learning Management System (LMS), ensuring a cohesive and user-friendly experience.
• Security Implementation: Implement comprehensive security measures to safeguard user data, ensuring the confidentiality and integrity of information within the LMS. (Good to have)
• UI/UX Enhancement: Play a key role in enhancing the User Interface (UI) and User Experience (UX) of the LMS, creating an engaging and intuitive learning environment.

• System Maintenance and Updates: Take charge of maintaining and updating the system to ensure it aligns with industry standards, remains technologically advanced, and meets evolving user expectations.(Good to Have)

Qualifications and Skills:

• Master’s or Bachelor's degree in Computer Science, Computer Engineering, Information technology, Computer Applications or a related field.
• Proficiency in HTML, CSS, JavaScript, and PHP, MySQL databases and optimizing database performance
• Proven 2 plus experience in Full-Stack Development.
• Expertise in front-end and back-end technologies.
• UI/UX design proficiency.
• Continuous learner with the ability to adapt to new technologies.

We are looking for an experienced Android developer for the development and maintenance of an Android app aimed at drone pilots to execute drone flights. The application will have to be intuitive, robust and work offline.

You will be working along-side other mobile and web developers to develop a full-stack drone flight solution that enables drone service providers, pilots, and enterprises to execute fast, accurate, and seamless drone missions. You will work with cross functional product development team and will be responsible to design and build drone applications.

Qualification:

• Tech/M.tech/BCA/MCA Degree in computer Science/IT/Electronics.

Duties & Responsibilities:

• Design, build and maintain efficient, reusable, and reliable android code.

• Collaborate with cross-functional teams to define, design, and ship new features
• Work on bug fixing and improving application performance
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency

Skills:

• Hands-on experience in developing Android apps

• Experience with offline storage, threading and performing benchmarking and tuning.
• Well versed with the latest android jetpack libraries (AndroidX, ViewModels etc)
• Understanding of Android design principles and interface guidelines
• Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes.
• Proficient understanding of code versioning tools like Git
• Work with outside data sources and APIs (Familiar with frameworks like Retrofit, Volley, OkHTTP, etc.)
• Familiarity with cloud message APIs and push notifications.
• Good knowledge in programming concepts OOPs, design & coding patterns
• Experience in writing & executing UI Unit Tests for robustness, usability, and reliability.
• Experience with Google Play console and publishing apps on the play store

Soft Skills:

• Understanding of database structure, algorithms, and processes
• Familiar with database management and design
• Good communication and management skills
• Ability to adapt to new technology, concept, approaches, and environment faster
• Problem-solving and analytical skills
• Must have a learning attitude and improvement mindset
• Knowledge of non-functional aspects of the app/product such as security, automation, testing, performance, optimization
• Leadership and resource management skills