Implementation Engineer

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

• Job Description:      

• Team Leading experience upto 2 years

• Extensive experience in Appian BPM application development
• Knowledge of Appian architecture and its objects best practices
• Participate in analysis, design, and new development of Appian based applications
• Mandatory Team leadership and provide technical leadership to Scrum teams Certification Mandatory- L1, L2 or L3
• Must be able to multi-task, work in a fast-paced environment and ability to resolve problems faced by team
• Build applications: interfaces, process flows, expressions, data types, sites, integrations,
• Proficient with SQL queries and with accessing data present in DB tables and views
• Experience in Analysis, Designing process models, Records, Reports, SAIL, forms, gateways, smart services, integration services and web services
• Experience working with different Appian Object types, query rules, constant rules and expression rules

Qualifications

• At least 6 years of experience in Implementing BPM solutions using Appian 19.x or higher
• Over 8 years in Implementing IT solutions using BPM or integration technologies
• Experience in Scrum/Agile methodologies with Enterprise level application development projects
• Good understanding of database concepts and strong working knowledge any one of the major databases e g Oracle SQL Server MySQL

• Appian BPM application development on version 19.x or higher
• Experience of integrations using web services e g XML REST WSDL SOAP API JDBC JMS
• Good leadership skills and the ability to lead a team of software engineers technically
• Experience working in Agile Scrum teams
• Good Communication skills

Role Overview

We are looking for a Product Adoption Specialist who will play a key role in ensuring seamless implementation, training, and adoption of EasyEcom’s modules and new product features by our clients. This role involves hands-on onboarding support, client training, gathering on-ground insights, and driving product adoption through consistent engagement and feedback.

Key Responsibilities

• Conduct on-site and virtual product demos, training, and onboarding sessions for clients to ensure smooth adoption of EasyEcom’s modules and new features.
• Assist clients in initial setup and configuration of the EasyEcom platform, ensuring their systems are fully operational and integrated.
• Act as a bridge between clients and the product team, i.e., capture real-time feedback, identify usability issues, and suggest practical improvements.
• Track and report adoption metrics for new features and modules, and ensure clients are utilizing the platform to its full potential.
• Collaborate with internal teams (Product, Support, Key Accounts) to resolve implementation issues and ensure customer satisfaction.
• Develop training materials, documentation, and FAQs to enhance the self-service experience for clients.
• Maintain a high level of product knowledge and keep up-to-date with new releases and enhancements.
• Meet or exceed adoption and engagement targets set for existing and new clients.

Key Performance Indicators (KPIs)

• Successful completion of client onboarding within defined timelines.
• % of clients adopting new modules/features post-launch.
• Customer satisfaction and training feedback scores.
• Number of actionable product insights shared with the Product team.

Preferred Experience

• Prior experience in eCommerce operations or SaaS-based implementation.
• Exposure to warehouse or retail tech environments.
• Working knowledge of Excel, CRM tools, and support ticketing systems.

Required Skills & Qualifications

• Bachelor’s degree in Business, Engineering, or a related field.
• 1–3 years of experience in customer onboarding, product training, implementation, or customer success (preferably in SaaS or eCommerce tech).
• Strong communication and presentation skills in English and Hindi.
• Ability to explain technical concepts in simple, client-friendly language.
• Comfortable with frequent travel and hands-on work at client sites.
• An analytical mindset with the ability to capture and report actionable feedback.
• Comfortable working independently or in a cross-functional setup.

Looking for IBM BPM Admin. PFB details.

Position: IBM BPM Admin

Experience: 5-8 Yrs

Location: Noida ( Work from office)

Working days: 6 days

Shift: General 9 Am to 6 PM.

·        Monitor system performance and address issues proactively to minimize downtime.

·        Implement routine maintenance tasks and updates to keep the IBM BPM system up-to-date.

·        Administer user access and security settings for IBM BPM applications.

·        Collaborate with other IT teams to ensure secure and compliant access controls.

·        Install, configure, and maintain IBM BPM software and associated components.

·        Diagnose and resolve technical issues related to IBM BPM, providing timely support to end-users.

·        Collaborate with development teams to troubleshoot and optimize IBM BPM solutions.

·        Develop and implement backup and recovery procedures to safeguard critical IBM BPM data.

·        Conduct regular testing of backup and recovery processes.

·        Optimize system performance through continuous monitoring and tuning activities.

·        Collaborate with development teams to identify and address performance bottlenecks.

·        Extensive knowledge of Windows Server Technologies, Linux, and VMware

·        Good Experience is managing WebSphere cells, clusters, and node.

Required Candidate profile

Product Development

At E2open, you will be an integral member of a dynamic organization, working on cutting-edge technology that transforms the way companies do business with their trading partners in complex, multi-tier supply chains. Currently, E2open is seeking an energetic Application Engineer to join our Research & Development Group. This position involves the development of leading-edge Software-as-a-Service (SaaS) supply chain management applications that drive complex multi-company supply chain management dashboards, workflows, and business-to-business supply chain data interchanges.

Technical Requirements

• Strong experience in Core Java 8 and above, Collections and Data structures.
• Develop solutions using core java, Spring / Spring Boot, JSON, Rest API and other web technologies.
• Ability to design and develop UIs like Javascript, HTML5, Angular and end to end integration.
• Object oriented analysis and design using common design patterns.
• Enforcing and Writing code following good standards (well documented with good code coverage and properly tested code).
• Excellent knowledge of Relational Databases, SQL and ORM technologies (Hibernate and Mybatis). Ability to model & design databases for high availability and high volume.