Test Automation Engineer

Market Segment: B2B 

About Ezyschooling

Ezyschooling is a technologically driven admissions platform that bridges the gap between admission-seeking parents and schools. We believe that parenting is the toughest journey in a person’s life, and so we have made it our mission to create a one-stop destination for all your parenting worries.

Our quest is to guide parents in their decision of choosing the right school for their child as we understand the impact this decision can have on their family’s future. Parents aren’t the only group we are helping through our platform. We help schools boost their admissions by completely digitalizing and streamlining the process.

Overview of the Role:

As a Area Sales Manager specializing in the Admission Business, you will be responsible for driving sales and revenue growth within your assigned territory by promoting and selling Ezyschooling Services to various educational institutions, including CBSE, ICSE, IGCSE, IB, and Boarding schools.

Your primary focus will be on understanding the unique admission challenges of each type of institution, building relationships with key decision-makers, and achieving sales targets.

Key Responsibilities:

A. Sales and Business Development:

1. Develop and implement a comprehensive sales strategy for the admission business, targeting Preschools, CBSE, ICSE, IGCSE, IB, and boarding schools within the assigned territory.
2. Identify and prioritize target schools and institutions, generating leads through various channels such as networking, referrals, and online research.
3. Conduct thorough research on individual schools, understand their admission processes, pain points, and requirements, and tailor admission sales pitches and product offerings accordingly.
4. Engage with school administrators, principals, admission officers, and other stakeholders to demonstrate the value and benefits of the admission management solutions.
5. Conduct product presentations and demonstrations to highlight key features and advantages of the solution.
6. Develop and negotiate pricing proposals, contracts, and agreements in collaboration with the sales team and the legal department.

B. Relationship Building and Account Management:

1. Build and maintain strong relationships with key decision-makers at CBSE, ICSE, IGCSE, IB, and Boarding schools, including school administrators, admission officers, and management teams.
2. Act as a trusted advisor to schools, providing expert guidance on streamlining admission processes, enhancing efficiency, and improving the overall admission experience.
3. Conduct regular check-ins with existing customers, address inquiries, and provide excellent customer service.
4. Identify upselling and cross-selling opportunities within the customer base and develop strategies to maximize revenue.

C. Area Management:

1. Effectively manage and prioritize the assigned area, including travel planning, scheduling meetings, and optimizing sales routes.
2. Stay updated on the latest trends, regulations, and industry developments related to admission processes in CBSE, ICSE, IGCSE, IB, and Boarding schools.
3. Attend relevant conferences, trade shows, and educational events to network, gather market intelligence, and represent the organization.

Requirements:

1. Proven experience in sales and business development, preferably within the education sector, specifically in selling admission management solutions to CBSE, ICSE, IGCSE, IB, and boarding schools.
2. Strong understanding of the admission processes and challenges faced by educational institutions.
3. Excellent communication and presentation skills, with the ability to effectively engage with school stakeholders at all levels.
4. The proactive and results-driven mindset with a track record of meeting or exceeding sales targets.
5. Ability to build and nurture long-term relationships with customers.
6. Strong negotiation and closing skills, with attention to detail in contract and agreement management.
7. Exceptional organizational and time management skills, with the ability to prioritize tasks effectively.
8. Willingness to travel within the assigned territory as required.
9. Bachelor's or master’s degree in business, marketing, education, or a related field is preferred.

Why Ezyschooling & What We Offer:

• Startup Environment - Work with a passionate and energetic team driven by results.
• Growth & Compensation: Competitive Salary + High Incentive + Conveyance

Few Pointers

• Years of Experience: 4+ years (2+preferably in EdTech/B2B/School sales)
• Nature of Engagement: Full time
• Salary: As per industry standard.
• Work Location: Kolkata
• The number of positions: 02
• Role Type: Full time
• Product website Ezyschooling.com

User Research & Analysis:

• Conduct in-depth user research to understand user needs, behaviours, and pain points through interviews, surveys, and usability testing.
• Analyse qualitative and quantitative data to inform design decisions and improve user experience.
• Create user personas, journey maps, and scenarios to guide the design process.

Wireframing & Prototyping:

• Develop low and high-fidelity wireframes, mockups, and interactive prototypes using tools like Figma, Sketch, or Adobe XD.
• Collaborate with cross-functional teams, including product managers, UI designers, and developers, to translate concepts into functional prototypes.

User Testing & Feedback:

• Plan and conduct usability tests to validate design choices and ensure solutions meet user needs.
• Gather feedback through user testing sessions, A/B testing, and iterate designs based on data-driven insights.

Information Architecture & Interaction Design:

• Create intuitive navigation structures and layouts that align with user expectations and business goals.
• Design seamless user flows, ensuring that all interactions are logical and provide a smooth user experience.

Cross-Functional Collaboration:

• Work closely with developers to ensure that user experience goals are realized in the final product.
• Present UX design solutions to stakeholders, gathering feedback and incorporating it into the design process.

Continuous Improvement:

• Stay updated with the latest UX trends, techniques, and tools to enhance design processes.
• Continuously iterate on designs based on user feedback, metrics, and industry best practices.

Qualifications & Experience:

• Bachelor’s / Master’s degree in UX Design, Human-Computer Interaction, Psychology, or a related field.
• 5+ years of experience in UX design with a strong portfolio that demonstrates a range of user-centered design practices.
• Proficiency in UX design tools such as Figma, Sketch, Adobe XD, or Axure.
• Experience with user research and usability testing tools like UserTesting, Lookback, and Optimal Workshop.
• Familiarity with web analytics tools such as Google Analytics and Hotjar to analyze user behavior.

Skills & Attributes:

• Strong ability to conduct user research and translate insights into actionable design solutions.
• Expertise in wireframing, prototyping, and creating user flows and information architecture.
• Excellent communication skills for presenting designs and collaborating with team members.
• Strong analytical skills to evaluate user behavior and test the effectiveness of design solutions.
• Ability to handle multiple projects and work efficiently in a fast-paced environment.

Responsibilities

• Operational tasks
• Should be able to work in the US East Time zone idenpendtly 
• Ensure the day-to-day functioning of team members operating hybrid is seamless.
• Ensure all team members are provided with all the necessary software, applications, assets, etc.
• Make co-working arrangements when the need arises
• Find the best options in the procurement of assets, tools, software, and services with regard to quality and cost.
• Take necessary steps to ensure all the operational tasks are undertaken with an eye on quality and value for money.
• IT Support
• Maintain IT software, tools, and applications repository.
• User management with regards to all the required software, tools, and applications generic and project-specific.
• Purchase, renewal, and cancellation of the software, tools, and applications.
• Ensure all the software, tools and applications have the least possible downtime.
• Logistics
• Take ownership of the logistical arrangements for company initiatives, programs or events. 
• Vendor management
• Team Member Engagement
• Initiate, support, or coordinate events that play a role in team member engagement.
• Collaborate with other support teams, technology teams, and other stakeholders in their initiatives. 
• Own the health insurance platform, its user management, team member support, renewal, and cost optimization by ensuring we are getting the best from the vendor.  
• Other 
• Own timely communications to all stakeholders about new initiatives, changes, downtimes, maintenance, etc. 
• Achieve and maintain quality and efficiency in all tasks assigned.
• Align with the company's core values, respect, and adhere to all company guidelines.
• Operate with utmost integrity, behave ethically, and maintain respect for all.  
• Event management

Qualifications

• Bachelor's Degree in Human Resources or related field MBA-IT Systems/Operations, BCA with MBA. 
• Good communication skills
• Any prior experience is good to have
• People-oriented and results-driven
• Working knowledge of Google Workspace, Gmail, Docs, Sheets, Slides, and Drive. 
• Working knowledge of system and data security tools.
• Should be a tech-savvy individual with the ability to learn new tools, software, and applications. Their uses, management, and basic troubleshooting.
• The ability to work as part of a team.
• Resourceful, self-motivated, and proactive.
• Strong analytical and problem-solving skills.
• Excellent administrative and organizational skills.

• Designing and Developing web applications using Laravel 7 / 8
• Closely working front-end and back-end developers on projects.
• Hands on experience with handing MySQL queries
• Excellent logical and analytics skill
• Experience on handling and developing API end points
• Experience with Payment Gateway integrations and implementations
• Knowledge on any Frontend Framework - Bootstrap / Foundation / Backbone (Secondary skills, added advantage)

• Follow standard coding structure with Security first approach to avoid vulnerabilities such as SQL Injection and XSS
• Sound knowledge on integrating multiple payment gateway