IT Sales Consultant

Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns

Job Type: Full Time

Location: Indore

Position Overview:

 We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.

Key Responsibilities:

Google Analytics Management:

Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.

Generate insightful reports to support data-driven decision-making for marketing strategies.

Identify trends and opportunities through data analysis to improve website conversions and user engagement.

Email Marketing Campaigns:

Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.

Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.

Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.

Analytics Tools & Platforms:

Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.

Conduct A/B testing and multivariate testing to refine marketing strategies.

Provide actionable insights for customer behavior, preferences, and lifecycle.

Strategy & Optimization:

Collaborate with the marketing team to define digital marketing strategies that align with business objectives.

Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.

Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.

Collaboration:

Work closely with the content, design, and sales teams to create cohesive and effective campaigns.

Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience:

Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.

Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).

Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:

•    Skills:

•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.

•    Excellent understanding of customer segmentation and targeting strategies.

•    Familiarity with A/B testing and optimization techniques.

•    Exceptional written and verbal communication skills.

•    Preferred Skills:

•    Certifications in Google Analytics or related analytics platforms.

•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).

•    Experience with data visualization tools like Tableau or Power BI.

•    Why Join Us?

•    Opportunity to work in a fast-paced, data-driven environment.

•    Access to the latest marketing tools and platforms.

•    Collaborate with a passionate and creative team.

• BackEnd Technologies:

• Technical knowledge:

• It is important to adapt to changing requirements
• Have the ability to integrate external systems

How many hours are they expected to work? 

• - Full time position ( 40+ hours a week) 
•  

What hours should they work?

•  - Prefer 9-5 EST but there is wiggle room
•  

Will there be nights and weekends? 

• - Nights and weekends are not scheduled, however we are looking for someone that takes pride in their work and will lean in to hit a deadline or to fix a bug if it has a significant impact on the platform.
•  

Should they be expected to lead?

• - Yes, you should be expected to lead and to communicate/ cooperate with other devs as a team. Some coding might be alone but the hope of the app is that it all works seamlessly together and to ensure that there needs to be communication among all devs front end and back end. 
•  

Who will they report to?

• - They will report to Product OwnerRob and Product ManagerJulietta daily for standups and well as pushing tasks through the appropriate structure of review, QA, and production. 
• They will also report and check in with Client SuccessCourtney as we look to make the app have a seamless customer experience and customer value. The goal of Attribute should be to try and give as much value as quickly and easily as possible.

Will they work alone or in a team?

• In some spots they might be expected to work alone and on a separate sprint from others, however, everything needs to tie in and work together, because of that the developer must be team oriented in both development and problem solving.
• Additionally, there will be times that they should expect to work with people who are not particularly tech savvy ( ie. sales, marketing, customer success etc.) to collaborate on a specific feature to produce the best thing for the product.

Accountability

• The developer is both accountable for their code and the code of the team. They should take care and responsibility in the work that is done and if there are problems with the code in QA or production work as diligently as possible to fix that problem ( whether it is their code directly or not).
• As part of this all code will be attached from Github to Jira for developers to constantly upload their commits to Jira tasks
• A mistake is completely fine and expected, bugs are to be expected. What is asked is that you report it as soon as possible and are honest about it so that we can move forward in resolving it as soon as possible.

Customer, Usability, and Value Focused

• The end user of our product will be marketing professionals/head of marketing. At all times the developers need to take this into account and spend time thinking of the ease and the use cases that people will utilize their code or features in real life versus what is a way to make something work but in a vacuum. 

Quality focused

• Pushing out code is awesome, but if the code has a ton of bugs and does not do the required action that is practical for the user then it does not matter. We want a developer who is Quality focused and also hold their other developers accountable.

Focused on the whole 

• When producing a feature it is easy to sometime get sucked into how that features works in a vacuum. The developers need to be able to work together and understand the software architecture as a whole in order to make whatever feature they are working on be able to work with the other features that are built within the app ( and will be built or are on the roadmap for the future).

Creativity and Experimentation

• Developers are expected to work within structures, however, they are always encouraged to take time to think of creative solutions and to collaborate on new features or ways of making the product better.

Unfeathered, Honest, Respectful Communication

• Every developer should feel free to speak their mind in a respectful manner to other developers as well as anyone else in the entirety of the company. Any opinion, thought, or perspective will be listened to and valued. 

Next Man or Woman Up Mentality

• Never should anyone on the team defer a problem and say “ thats not my fault or problem”. We are one unit and one company. One problem is everyone's problem and should lean in to the “next man up philosophy” if you have the time and can help to fix the problem and bring it to a solution you should be willing to.

Upward Mobility and Vesting Opportunity

• This position will allow for upward mobility, increased responsibility, and for people who constantly go above and beyond an opportunity to vest into and own equity in the company

• Identify bad code practices in JavaScript and write new analyzers to detect them.
• Improve the coverage of automatically fixable issues.
• Ensure fewer false-positives are reported by the analyzer.
• Work on the internal tools that support analysis runtimes.
• Contribute to open-source static analysis tools.

• Strong foundational knowledge in Computer Science.
• At least 3 years of professional software development experience in JavaScript.
• Understanding of the nuances of execution of the source code (AST, data flow graphs, etc).
• Familiarity with JavaScript practices followed in the industry.
• Native experience with Linux/Unix environment.
• A focus on delivering high-quality code through strong testing practices.

About us

404 DM is a fast-growing data-driven creative solutions provider, with a portfolio of brands that include Myntra, Flipkart, and Wildcraft. Our team essentially stands for all things digital with an abundance of creativity. The focus lies in building - right from crafting compelling narratives that capture a brand's essence to the long-lasting relationships that are developed with each and every client, the agency believes that this is the driving force behind the work they do. 404 DM offers a wide variety of services in the digital sphere, including design, technology, media planning, and above all, creative strategizing that helps brands stand out amidst their contemporaries.

We are building this really cool product that will change the way brands do their marketing and acquire customers. We're looking for equally driven and highly skilled people to join us. We'd love to have a conversation with you and see if you and our team are the right fit for each other.

Roles and Responsibilities

• Defines site objectives by analyzing user requirements; envisioning system features and functionality.
• Designs and develops user interfaces to Internet/intranet applications by setting expectations and features priorities throughout the development life cycle; determining design methodologies and toolsets; completing programming using languages and software products; designing and conducting tests.
• Recommends system solutions by comparing advantages and disadvantages of custom development and purchase alternatives.
• Integrates applications by designing database architecture and server scripting; studying and establishing connectivity with network systems, search engines, and information servers.
• Completes applications development by coordinating requirements, schedules, and activities; contributing to team meetings; troubleshooting development and production problems across multiple environments and operating platforms.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Supports and develops web application developers by providing advice, coaching.
• SADs (Senior application Developer ) maintain the job duties of a supervisor as well as a lower-level application developer These duties can include regular consultations with the Team concerning software, creating new programs, and testing newly installed programs to verify functionality.
• The managerial side of being a leader can include writing reports on team progress and presenting those reports to upper executive committees, per Coding standards. SADs also make executive-level standards decisions for their department, ensure company policies are being followed and counsel employees as needed

Desired Candidate Profile

• Bachelor's or Master's degree in information technology or computer sciences. Combining full - time academics degree with certification in computer languages and software programs could be an added advantage.
• At least 5 to 8 years of experience as a leader with hands-on experience in programming languages such as Javascript, HTML, C++, PHP, Angular, Ajax, Rest Api, Node.Js, JQuery, MySQL, API Oath Integration, Shopify, Open Source app development, Social media Developer tool.

Roles and Responsibilities

Serve as an integrator between business needs and technology solutions, helping to create technology solutions to meet clients business needs. 

Defining systems strategy, developing system requirements, designing and prototyping, testing, training, defining support procedures and implementation. 

Perform accurate analysis and effective diagnosis of client issues and manage day-to-day client relationships at peer client levels. 

Desired Candidate Profile

• 1+ years of relevant technology consulting or industry experience 
•  Strong working knowledge of AEM/Digital Marketing Suite 
•  Java, J2EE strong knowledge in Web-centric applications 
• Experience with full lifecycle of application from requirement gathering to deployment.
• Make changes to AEM site content, assets, and workflow
• Designs and builds components, templates, dialogs, and workflows using the AEM architecture (Sling, CRX, OSGI, JCR)
• Diagnoses and solves technical problems related to content management such as search result accuracy, dynamic content linking, formatting, image scaling, internationalization, and personalization
• Works in an agile, rapid development and prototyping environment
• Strong Java programming foundation and experience with OSGi bundles
• Knowledge on workflows ,Sling servlet, REST, JSON, Lucene indexing.
• Exposure to Coral / Granite UI, Adobe UI customization is a must
• Working Experience with Sightly / Sling models.
• Willingness to travel offshore and onshore 
• Strong knack and willingness for adapting latest and greatest technologies to drive performance.
• Exceptionally good at document and explaining core technical processes.

Perks and Benefits

• A Silver Adobe Solution partner, AEM Specialized and Magento partner
• Get to work with a young and dynamic team.
• Get to experience Agile methodology for real.
• Flexi timings.
• Exposure to one of the most exclusive technology of the hour AEM, Magento
• A team that will support you when you want to take an initiative in the favour of the organization.