Digital Marketing Analyst

Responsibilities:

● Execute campaigns on Facebook, Google Ads & other portals to drive growth.

● Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

● Analyzing & Reporting of Data & executing changes based on learnings.

● Coordinate with the design team to ensure campaign implementation. ● Planning & Testing of creatives & Audiences.

● Work on creatives & communication for the ads on various portals.

Must Haves: -

● Experience: 1.5 - 2 years in Performance Marketing

● Good written and verbal communication skills.

● Knowledge of Microsoft Excel

We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

SEO,Digital Marketing,Display Advertising,SEM,Google Analytics,Google AdWords,Online Marketing,SMO,Webtrends,Digital Campaigns,Social Media,Social Media Manager,Facebook Marketing,facebook sales,Graphic Designing,Email Marketing

Job Description :

  Fluenct is English

  Proven track records

  Strategic digital acumen & ability to execute flawlessly

  Development & Maintenance of digital channels (website , email , social media ) including online content distribution & social listening

  Planning digital media campaigns , including web SEO / SEM , email , social media & display advertising

  Guard the brand guidelines, identity & usage in the social media space across various mediums

  Develop consumer marketing strategies to successfully establish our brand/s ; digital awareness , growth & loyalty

  Responsible for consumer insights for creating the best in class digital campaigns

  Execute all facets of digital marketing strategy from paid media to social engagement to launch activations

  Content marketing strategies must have experience in storytelling campaigns

  Drive organic acquisitions of consumers via SEO , SEM programs

  Drive digital audience understanding & profiling exercises

  Evaluate , develop , manage , test & implement Ecommerce initiatives

Skills & Competencies:

  Minimum 3 years experience in Digital Marketing.

  Analytical & Data oriented marketing focus to drive results

  Hands on digital expertise in SEO , SEM , Social & Organic Marketing programs

  Exposure & understanding of content business will be an advantage

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

What you need to have:

Be the strategist & the operations in-charge for the brands assigned for Marketplace Management.
Manage the Marketplaces, looking after pricing, product descriptions, and general content.

Be responsible for ensuring all products are listed and optimized to the highest standards across the marketplaces

Help to create and deliver adhoc marketing campaigns across various marketplaces

Manage all products on Amazon, Flipkart, Myntra, Oaytm, Nykaa, and other online marketplaces across India

Increase listing rankings and search results to increase sales conversion and maximize revenue

Generate customer reviews, and monitor ratings to protect and enhance marketplace status

Analyse and evaluate traffic and sales conversion data to improve the effectiveness of online content and marketing campaigns

Keep each marketplace updated with the latest products and promotions

Develop strategies for the clearance of any excess stock

Good knowledge of various tools & techniques used for ROI optimization on Marketplaces.

Good communication skills to deal with external clients & handle in-house (inter-team) operations.

To be successful in this role you must already be working within a Marketplace/Ecommerce position ideally within a Marketplace Agency. You will have demonstrable experience dealing with marketplace platforms, in particular Amazon and Flipkart and have experience in running successful digital marketing campaigns. If you’re a sales focused individual with the ability to manage multiple projects and thrive on working in a fast-paced working environment then please send across your most up to date CV.

Dear Candidate,

Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.

Job Title: Digital Marketing Executive
Experience: More than 2 years

No. of openings: 5

Location: HSR Layout, Bangalore

Salary: Depends on the candidate, however paying higher than the market standard.

Job Description:

• Creating campaigns and ads on Google | Facebook  I Tiktok I You tube 
• Monitor and analyze campaigns to meet goals
• Hands-on Bid Optimization
• New Keyword Development and Testing
• Coordinate with the Graphic Designing team to get creatives made for ads
• A/B testing of page designs to maximize conversions
• Landing Page Optimization
• Pushing our Digital marketing Strategies beyond industry best practices

Requirements:

• Our ideal candidate has 2+ years of digital marketing experience.
• Must have managed a marketing budget of 10 Lakhs per month or more
• An analytical mind and an interest in the Digital marketing industry is must.
• Eager to learn, self-driven, independent problem-solving ability

Qualifications:

• BTech/BE
• Excellent understanding of digital marketing concepts
• Strong creative and analytical skills

Skills:

• Google Ads | Facebook Ads I Tiktok I You tube
• Creative thinking
• Data Analysis
• Marketing tools experience

Contact Person:
Shubha Gupta
HR Manager