seo

Key Responsibilities

Instructional Design & Development

● Lead the end-to-end instructional design process to create engaging, scalable, and user-centric learning content.

● Develop training materials, including e-learning modules, videos, instructor-led training (ILT), virtual ILT (vILT), guides, and job aids.

● Ensure all training content aligns with adult learning principles, industry best practices, and company objectives.

SaaS Integration Training

● Design and deliver training programs focused on SaaS platform integration, API usage, and customization workflows.

● Translate complex technical concepts into clear, actionable learning solutions for both technical and non-technical audiences.

● Collaborate with product and engineering teams to stay updated on platform updates, integration capabilities, and best practices.

Leadership & Collaboration

● Manage and mentor a team of instructional designers, ensuring quality and consistency in deliverables.

● Act as the primary point of contact for stakeholders to assess training needs and define learning objectives.

● Collaborate with customer success, product management, and marketing teams to align training with customer journeys.

Technology & Tools

● Utilize authoring tools such as Articulate Storyline, Adobe Captivate, or similar to create e-learning modules.

● Leverage Learning Management Systems (LMS) to manage and distribute content effectively.

● Integrate multimedia elements, interactive simulations, and assessments into training materials to enhance engagement.

Metrics & Improvement ● Monitor and evaluate the effectiveness of training programs through learner feedback, performance data, and completion rates.

● Continuously iterate on learning content to improve quality and relevance.

● Collaborate with various internal teams (e.g., engineering, product, marketing, support) to incorporate customer insights and real-world use cases into training content, ensuring that all learning solutions meet both business and customer needs.

● Align training content with business and customer success goals, ensuring measurable impact on product adoption, customer satisfaction, and retention. Regularly assess the effectiveness of training programs to optimize learning outcomes and business results.

● Utilize an agile instructional design approach to quickly adapt training content in response to evolving product features, customer feedback, and business requirements. Regularly update and improve course materials to keep pace with product updates.

● Oversee project timelines, resource allocation, and delivery of training initiatives to ensure on-time, high-quality outputs. Manage competing priorities and coordinate with stakeholders to maintain project alignment.

Required Qualifications

● Bachelor’s degree in Instructional Design, Education, or a related field (Master’s preferred).

● 9+ years of experience in instructional design, with at least 3 years in a leadership role.

● Proven experience in creating training for SaaS platforms, particularly in integration and API-based workflows.

● Strong knowledge of adult learning principles, instructional design methodologies, and learning technologies.

● Proficiency with authoring tools (e.g., Articulate 360, Adobe Captivate), video editing tools, and graphic design software.

● Familiarity with LMS platforms and SCORM-compliant content.

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Developing new user-facing features using React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high-quality code
• Optimizing components for maximum performance across a vast array of web-capable devices and browsers

• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Thorough understanding of React.js and its core principles
• Experience with popular React.js workflows (Redux)
• Familiarity with newer specifications of ECMAScript
• Experience with data structure libraries (e.g., Immutable.js)
• Knowledge of isomorphic React is a plus
• Familiarity with RESTful APIs
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with modern front-end build pipelines and tools
• Ability to understand business requirements and translate them into technical requirements
• A knack for benchmarking and optimization
• Familiarity with code versioning tools (such as Git, SVN, and Mercurial)

Job Location- Lucknow
The ideal candidate is a highly resourceful and innovative developer with extensive experience in the layout, design and coding of websites specifically in PHP format. You must also possess a strong knowledge of web application development using PHP programming language, Laravel Framework and MySQL Server databases.

Responsibilities

• Perform a mix of maintenance, enhancements, and new development as required
• Work in a data analyst role and with business intelligence applications
• Document features, technical specifications & infrastructure Responsibilities
• Work cross-functionally to convert business needs into technical specifications

Qualifications

• 1+ years' of experience in web development and software designing & Laravel Framewrok.
• Expertise in front-end technologies (HTML, JavaScript, CSS), PHP frameworks, and MySQL databases