seo

• As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
• Develop and oversee implementation of strategy for paid social media channels(ie. Facebook, YouTube, Instagram, Google, etc.)
• Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
• Explore opportunities within additional channels like Quora, Reddit, and others
• Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives
• Plan, develop and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranging from new customer acquisition to retention
• Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
• Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing page
• Maintain active relationships with Facebook + Google account representatives
• Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

• As a member of the growth team, the ideal candidate will be highly data-driven, process-driven, and have strong expertise in growth through performance marketing.
• The core objective of the role is to grow users and partners through meticulous management of the paid search marketing budget.
• The candidate must be able to thrive in a fast-paced, ever-evolving environment.
• The usual work includes running performance ad campaigns, optimizing the campaign's conversions, email automation, drip campaigns, monitoring improving SEO, increasing social media followers, user persona building, driving activations, and acquisitions.

• We make sure are you are growing professionally with quarterly goals and appraisals.
• Health is wealth, so we provide health insurance
• Stand on Top - Employee professional development program
• Gold benefits and Internet allowance
• Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

 

About LambdaTest

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing.

 

On a mission to provide the most powerful, cutting-edge, comprehensive, and secure cloud test platform to empower software testers & developers globally to perform testing intelligently at scale.

 

We envision an integrated platform where professionals can rely to perform and manage all types of tests without being limited by infrastructure dependency. So people could focus on things that matter the most, i.e. their tests.

 

We are a dynamic team that works in a fast-paced environment, ambitious to make a huge impact. Aligned with the company’s vision and strategy, the cross-functional teams work closely to build cutting-edge SaaS products that enable software developers & testers globally to perform testing intelligently at scale. Default to transparency, we share stories of our successes, failures, challenges, and interests so that we can learn from and support one another.

HeadSpin has a commitment for businesses to prioritize digital user experience through our platform and grow into an industry leader. The driving force behind our success is our unwavering belief in clear and effective communication. We’re searching for an experienced technical writer to join our team and help take our client-focused services and marketing efforts to new heights. As an ideal candidate, you have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.

• Develop comprehensive documentation that meets organizational standards
• Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
• Write user-friendly content that meets the needs of the target audience
• Develop and maintain detailed databases of appropriate reference materials, including research, usability tests, and design specifications

• Research, outline, write and edit new and existing content, working closely with various departments to understand project requirements
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation

• Bachelor’s degree in a relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve the user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Firm understanding of the systems development life cycle (SDLC)
• Previous software development experience
• Certification through the Society for Technical Communicators

About us

Astra Security is a Techstars backed cybersecurity company building software as a service (SaaS) solutions to secure businesses. We are amongst the few technology startups that offer a suite of features such as on the cloud Pentest, Firewall, and Malware scanners in a well-packaged suite for small & medium enterprises. With an aim to offer a homogenous experience to its customers, Astra Security incorporates cutting-edge solutions that are easy to comprehend and tailor-made to suit any business requirement. The company has earned several accolades including ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi at the Global Conference on Cyber Security (2017), one of the top 50 emerging cybersecurity companies at ‘Emerge 50’ by NASSCOM, the French Tech Ticket under which Astra Security got rewarded by the President of France under the La French Tech program. In 2020, Astra Security was also named as a CyberTech100 company. Astra is a trusted security partner to some of the well-known brands like Vodafone, Lynas, Kotak Securities, Unilever, NIIT, TEDx, Muthoot, Ford, Gillette, etc.

Roles & Responsibilities:

• Ability to optimize web pages using schema markups in search engine
• Deep understanding of technical SEO
• Carry out regular site audits and work with relevant stakeholders for optimizing the site
• Optimize all technical aspects of the website for maximized indexing and keyword relevance
• Manage and optimize landing pages, website calls-to-actions (CTAs), and lead-generating forms
• Detailed keyword research based on buyer and search intent
• Support the development team with website launches and migrations (redirect strategies, content migration)
• Review SEO performance across key metrics and other key indicators such as ranking and visibility
• Maintain detailed monthly reporting to monitor and communicate SEO performance
• Keep pace with SEO, search engine, and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed
• Promote and foster analytical & technical skills for all team members
•  

You’d be a great fit if you have:

• 1+ years of technical SEO experience (in-house or agency)
• Excellent communication skills
• Experience with schema markups and rich snippets to improve ranks on search engines
• Experience with tools like SEMRush, Ahrefs, ScreamingFrog, Google’s PageSpeed Insights, Google Search Console & Google Tag Manager
• Extensive experience (and proficiency) with Webmaster tools and Google Analytics
• Familiarity with HTML, JavaScript & G Suite/Excel

As an Astra-naut you will have:

• Growth-oriented and open environment
• Opportunity to deep dive into cyber security industry
• A unique appraisal cycle
• Amazing workations
• 5-day work week

Responsibilities:

*Produce high-quality sales material, tutorials, blog content and website content.
*Write easy-to-understand user interface text and online help
*Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.

Requirements:

*Proven working experience of more than 1 year in website content, tutorials, and blogs related to SaaS products/Testing domain
*Ability to deliver high-quality tutorials paying attention to detail
*Can put together a content strategy from scratch
*Excellent written skills in English
*SEO friendly content
*Blogs and newsletters
*Ideate social media campaigns
*Very well versed with marketing driven content writing
*Ascribed to a comprehensive approach in writing articles
*Adheres strictly to the time schedule
*Should be able to rephrase existing content to avoid duplicate content and plagiarism

Roles

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field

 

Must have a flair for writing content for ads, web & social · Must have some idea on Direct-Response Copywriting · Must be crazy enough to come up with viral content ideas · Should write SEO Blog posts focused around keywords · Must be quick in understanding and implementing ideas · Experience 3-5 Years Preferred. · Must have good command over English

Global Digital platform for SMEs looking to automate digital profiling for SMEs