Growth Hacking

Job Title: Performance Marketing Specialist

Location: Noida (On- site)

Experience: 1–2 years

Employment Type: Full-Time

About the Role:

We’re looking for a result-oriented Performance Marketing Specialist with a strong command of Google Ads and performance marketing. The ideal candidate should be well-versed in setting up, optimizing, and managing ad campaigns across Google platforms, and also possess a working knowledge of SEO and other digital strategies.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, Shopping, Video).
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Monitor campaign metrics (CTR, CPC, ROAS) and prepare performance reports.
• Collaborate with content, design, and SEO teams to align ads with landing pages and brand messaging.
• Perform A/B testing of ad creatives and landing pages.
• Suggest improvements based on data insights to maximize conversions.
• Stay updated with the latest trends and updates in Google Ads and digital marketing.

Requirements:

• 1–2 years of hands-on experience in Google Ads (Search & Display a must).
• Strong understanding of ad KPIs, bidding strategies, and conversion tracking.
• Familiarity with Google Analytics, Search Console, and Tag Manager.
• Basic knowledge of SEO and social media ads is a plus.
• Good communication skills and attention to detail.
• Google Ads certification (preferred but not mandatory).

Why Join Us:

• Fast-paced, learning-driven environment.
• Opportunity to manage real campaigns and drive visible results.
• Collaborative team and supportive leadership.
• Career growth and upskilling opportunities.

Thanks!

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

1) Convert ideas into visual treats. These visual treats (output) can be in the form of:

• Web Related: Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebook/Downloadable Coupons forms
• Branding /Stationary Kits includingLogo
• Mascot
• Outdoor Media :Hoarding
• Selfie WallsTheme Walls
• Social Media Creatives:Social Media Covers
• Social Media Posting creative
• Blog Covers and related Images
• Paid Ads Creatives:Carousals
• Remarketing Banners
• Social Media Page Customization
• Documents & Presentations
• Image Manipulation

How you will do it? By having a sound understanding of:

• Cartoon strips
• Infographics
• Storyboards
• Conversational Designs
• Theme based designing
• Business Specific/Trending Specific Scenarios
• Viral Marketing traits
• Branding
• Hands on experience:Photoshop, Corel, Illustrator
• 3D works

2) Videos and VFX:

• · Explanatory
• · Motion Graphics
• · New/Info Specific
• · VFX Centric
• · Streaming Specific
• · Interviews

How you will do it? By having a sound understanding of:

• Script visualization
• Editing on latest video editing tools
• VFX areas
• Camera Handling

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Content teams
• Technology teams

You should be able to

• Believe everything, yes everything, can be done in Photoshop
• Create illustrations
• Work in teams
• Work in solace
• Most important: Willingness to learn

Did you say you know (or are willing to learn) HTML/CSS too – you already have an advantage!

What kind of people are we looking for? Simple:

• We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly
• Not a mere task taker.
• Ability to work with deliverables in mind.
• Entrepreneurial instinct beyond office cubicle
• Intelligence to do multitasking and prioritization of work
• Excellent communication skills- written oral and articulation.
• Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.
• Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables
• Strong strategic bent with inclination towards learning and contributing.
• Adaptability and flexibility to work with cross-functional areas of business.
• Zeal to be driven by productivity than by activity
• Self discipline and ability to do work with self supervision.
• You do what you preach, or at least try
• You not only work hard, you party hard too
• You have an eye for detail
• If you’re a (regular) blogger, we already love you!
• You are a DIY person. Period

About Fundamento

Fundamento is a skills readiness platform for customer-facing teams.

Companies can integrate the platform with existing CRMs and other tools so employees can be trained in the flow of work. Bite-sized interventions that are accessible on demand and also reinforced periodically ensure that sales and CX teams are equipped to deliver high performance and improve priority business metrics, including win rates and customer retention.

High-growth companies like Zomato, Flipkart, and Paisabazaar use the platform to measure and develop critical skills and know-how for their customer-facing teams and measurably improve business outcomes. Fundamento is backed by leading investors in the industry, including Binny Bansal, Kunal Shah, Caesar Sengupta, Pankaj Chaddah, among others.

Join us to transform the future of work.

We are looking for an exceptional and seasoned Product Manager to join the founding team at Fundamento. You’ll work closely with a passionate team of engineers, designers, marketers, and sales managers to understand customer needs and define the experiences that set Fundamento’s clients up for success.

What the role entails 👉🏽

• Manage, align, and communicate the vision for Fundamento’s Skills Readiness platform to internal stakeholders at all levels of the business.
• Build, regularly manage, and execute product roadmap for the platform. 
• Work closely with and communicate clearly to engineering, design, and business to ensure the correct product trade-offs and decisions can be made.
• Work as a bridge between customers, business, marketing, design, and engineering. You are responsible for making a product and ensuring you can create ambassadors and advocates for the development and its vision among these key stakeholder categories. 
• Own sprint execution and lead scrum
• Always advocate for the customers - do what it takes to get customer feedback with or without the help of the sales team. Define and analyze key performance metrics to support and inform product decisions.
• Continuously evaluate product fit and process optimization, and ascertain technical dependencies.
• Approach your work with a global design mindset to ensure we’re considering the needs of all future customers, wherever they may be
• Demonstrate your team releases to internal and external stakeholders.

Location: Delhi 

Job-type: Full-time 

Desired candidate profile 👇🏽

• 3+ years experience in designing and delivering world-class software products in a Product Management role. 
• Prior experience working on a B2B SaaS product is a must. 
• Experience must include having been through the Product-Market-Fit journey of a product.
• Outstanding written and verbal communication skills
• Strong project management skills and ability to break down a big vision into actionable, bite-size milestones
• Ability to develop and execute a successful product roadmap.
• Experience with AI/ML is a plus. 
• Comfortable using/ reading through GraphQL/ postman documentation and a decent understanding of complex Postgres DBs. An understanding of SQL is good to have. 
• Self-motivated, innovative, and strong team player
• Agility and flexibility in adapting to a dynamic and hybrid work environment

Why us?

Fundamento’s dynamic work environment thrives on an entrepreneurial mindset. You don’t need to be a rockstar to come work with us. Instead, you should be willing to learn and hungry for outcomes. We’re a young start-up so comfort with ambiguity is always a big plus.

We grow when you grow.

Founders:

Ankit Durga (Co-founder & CEO) - Co-founded Leap Skills in 2013, before that he worked in various managerial roles across both - corporates and start-ups (Ernst and Young, Zomato, Happily Unmarried). He is an alumnus of Harvard’s Executive Program for Strategic Nonprofit Management and an INK Fellow.

Megha Aggarwal (Co-founder) - is an Oxford alumna & a Chevening Scholar from the London School of Economics. She is an ex-investment banker who comes with years of experience in financial strategy owing to her work at Morgan Stanley, New York.

Prominent Investors:

Binny Bansal (Founder, Flipkart), Kunal Shah (Founder, Cred), Caesar Sengupta (VP and GM, Payments and Next Billion Users initiative, Google), Amrish Rau (CEO, PineLabs) Mohit Joshi (President, Infosys; Non-Executive Director at Aviva), Elea Foundation

• Perform analysis, design and implementation of assigned projects using sound engineering principles and adhering to business standards, practices, processes, and product / program requirements
• Engage with global teams to effectively translate customer requirements to software requirements and identify potential solutions that are optimized to operate with in constraints of the product
• Troubleshoot variety of complex software problems
• Provide timely status updates and proactive communications on issues to the stakeholders.
• Able to interface with internal and external stake holders regarding software issues.
• Contribute as part of teams put together to meet overall organization initiatives/objectives
• As a technical lead,

1. Guide team efforts towards successful deliverables.
2. Provide technical leadership to teammates through coaching and mentorship.
3. Able to effectively manage escalations and operate under crisis
4. Have the ability and willingness to acquire in-depth understanding of domain and existing products (beyond software) and apply that knowledge to develop new products and to deliver enhancements/ fixes for customer requirements.
   
   

• Background in Industrial Automation
• Prior experience in supervisory control systems software
• Bachelor of Engineering degree in Computer Science/Information Science/Electronics/Electrical/Instrumentation with strong back ground in Industrial automation software
• Strong C, C+ programming on variety of Windows platforms using Microsoft technologies
• Sound knowledge of Computer Science fundamentals data structures, algorithms, operating system concepts
• Excellent analytical skills, methodical problem-solving skills and troubleshooting skills
• Prior experience of working in global teams and interfacing with multiple stake holders
• Excellent communication skills (verbal and written) and the ability to interact with extended teams spread across the globe.

We are looking for Full Stack Developers. Candidate should be hands on with front end and backend Java technologies.( 2-10 years of exp).Designation will be Java Developer, Sr.Java Developer and Java Lead basis the years of experience.

We are Looking for below skills,

Must Have’s

1. JSP, JS, Servlets, CSS, HTML, JQUERY
2. MVC, Struts, Application Servers ( JBOSS/WebSphere), REST Services
3. OOPS Concepts & Core JAVA
4. Basic SQL
5. Good Analytical Skills

Good to Have

1. REACT, ANGULAR
2. Explain Plan/ Query Tuning
3. Jenkins, Maven