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GTM Manager

GTM Manager at Gunpowder Innovations · Remote only · 3 - 8 years · ₹5L - ₹12L / yr · Raised funding · Remote only · Posted 18 Sep 2026

Gunpowder Innovations's logo

GTM Manager

Muneeb Ahmed's profile picture
Posted by Muneeb Ahmed
3 - 8 yrs
₹5L - ₹12L / yr
Remote only
Skills
Go-to-market strategy
d2c
Growth Hacking

About the Role


We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.


You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.


What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine


What We’re Looking For


3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast


What We Want


We’re not looking for someone who just makes marketing plans.


We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Gunpowder Innovations

Founded :
2023
Type :
Services
Size :
0-20
Stage :
Raised funding

About

Gunpowder Digital offers AI-driven financial advice, custom fintech solutions, and mobile app development for wealth management and startups in the UK
Read more

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