Engineering Manager- Backend

Job Title : Frontend Developer (React + Three.js)

Location : Noida

Experience : 2+ Years

Job Description :

We are looking for a Frontend Developer with strong skills in React.js and Three.js to build interactive, high-performance 3D web applications. The role involves creating smooth 3D experiences, optimizing performance, and collaborating with cross-functional teams.

Key Responsibilities :

• Develop responsive and dynamic UIs with React.js/Next.js.
• Implement and optimize 3D visualizations using Three.js/WebGL.
• Manage 3D assets (GLTF/GLB, textures, compression).
• Ensure performance optimization, cross-browser compatibility, and scalability.
• Collaborate with designers and backend teams to deliver seamless experiences.

Required Skills :

• JavaScript/TypeScript, React.js/Next.js
• Three.js / WebGL for 3D rendering & interactions
• State management (Redux, Zustand, Context API)
• 3D asset pipeline (GLTF/GLB, textures, compression tools)
• Performance optimization (profiling, draw calls, FPS tuning)
• API integration (REST/GraphQL)
• Version control (Git)

Market & Customer Intelligence

• Market Analysis: Conduct continuous research on the competitive landscape, market trends, and industry developments to identify opportunities and challenges.
• Customer Insights: Deeply understand target personas, their pain points, and how they use the product. Gather and synthesize qualitative and quantitative feedback from customers, sales, and support teams.
• Pricing Strategy: Collaborate with Product and Finance teams on pricing and packaging strategies based on market value and competitive analysis.

2. Positioning & Messaging

• Develop clear, differentiated, and compelling product positioning and messaging that resonates with target audiences and highlights unique value propositions.
• Create and maintain core messaging documentation (e.g., messaging matrices, key benefits, and use cases) for all product lines.

3. Product Launch & GTM Strategy

• Lead the planning and execution of comprehensive Go-to-Market strategies for new features and major product releases.
• Coordinate across departments (Sales, PR, Demand Generation) to ensure all teams are aligned on the launch plan, target audience, and messaging.
• Define the ideal customer journey and map marketing tactics to drive adoption and usage.

4. Sales Enablement & Content

• Create essential sales enablement tools and materials, including pitch decks, battle cards, competitive analysis guides, and demo scripts, to equip the Sales team for success.
• Develop customer-facing marketing content, such as website copy, landing pages, case studies, product videos, webinars, and technical blog posts, aligned with the messaging and SEO strategy.
• Train Sales, Support, and Marketing teams on new product features, value propositions, and successful objection handling.

5. Performance Monitoring

• Measure and analyze the effectiveness of marketing programs and product launches (e.g., adoption rates, conversion rates, and revenue impact).
• Use data to iterate on messaging, targeting, and GTM strategy for continuous improvement.

Required Qualifications

• Experience: 3-5 years of experience in Product Marketing, preferably for a SaaS, software, or technology company.
• GTM Expertise: Proven experience defining and executing successful Go-to-Market strategies and product launches.
• Content & Storytelling: Exceptional writing, communication, and presentation skills with a demonstrated ability to translate complex technical concepts into clear, engaging marketing stories.
• Technical Familiarity: Comfort with technology and the ability to work closely with Product Management and Engineering teams.
• Tools: Familiarity with CRM (e.g., Salesforce), Marketing Automation (e.g., HubSpot, Marketo), and Web Analytics tools (e.g., Google Analytics).
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

ABOUT COMPANY

Our client is one of the strongest Consumer brands in the Bakery category, having a 25000 sq ft state-of-the-art centralized manufacturing facility with European equipment near Ahmedabad, Gujarat. The founding team consists of a ‘Master Baker’ from Le Cordon Bleu, Paris, one of the finest culinary institutes in the world and an IIM-A alumni with a McKinsey background.

JOB PURPOSE

The role requires to develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the company. Business Channels are Traditional Retail in Distribution, Modern retail, General trade and Corporate sales business for our bakery products

KEY RESPONSIBILITIES

1. To effectively manage the business in the concerned cities/regions and achieving the sales objectives

a. Setting targets and monitoring them monthly to ensure that they are in line with the business plan

b. Meeting the revenue and margin targets for the business

c. Generating sales of company products through a team of salesmen/retail promoters in order to achieve or exceed the annual sales targets

d. Analyzing the sales trend and taking corrective actions wherever necessary

e. Any other special assignments as applicable

2. To develop and maintain a strong sales infrastructure and an aggressive sales team

a. Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

b. Sales team deployment as per the company's requirement and as per the budget

c. Accomplishing sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned retail stores

d. Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

3. To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

a. Developing sales plan to ensure optimum utilization of resources in the region

b. Meeting sales financial objectives by forecasting requirements

c. Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions

d. Ensuring that all promotions are within the budget

e. Preparing sales growth blueprint for the future

4. To ensure coordination and relationship management with distributors, customers, as well as other departments

a. Ensuring that distributors and customers in the region are provided with information about new products and services in order to improve sales in the region

b. Developing and maintaining an efficient distribution network

c. Ensuring commercial hygiene by monitoring damages, complaints etc

d. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in order to provide brand visibility and promote sales in the region

e. To continuously gain and update category and channel expertise

f. Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans

g. Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

SKILL REQUIREMENTS

1. Knowledge: 

a. Sound knowledge of sales and sales administration processes

b. Strong understanding of modern trade and general trade

c. Understanding of perishable/limited shelf life products (e.g. dairy, bakery, juices etc) would be preferable

d. Knowledge of ERP systems would be a plus

2. Skills: 

a. Strong leadership skills

b. Excellent communication and negotiation skills

c. Presentation skills

d. Ability to manage and lead a team

e. Strong decision making ability

f. Ability to build relationships

g. Excellent business acumen

3. Attitude: 

a. Self-motivator

b. Aggressive

c. Sincere

d. Positive approach to problem solving

e. Commitment to achieving the sales targets

f. Dynamic and exploratory

4. Educational Level

a. Graduation: Any specialization

b. Post-Graduation (Must-have): PGDM/ MBA in Marketing or Sales Management

5. Experience

a. Preferably be from FMCG or Organised Modern retail background

Required Skills and Experience:

Proficient in Java (Java 8 and above), with a strong understanding of object-oriented programming.

Knowledge in the trading domain, including familiarity with trading systems and protocols.

Strong skills in SQL and PL/SQL for database management and query optimization.

Hands-on experience with Linux and Windows operating systems for application deployment and maintenance.

Proficiency in scripting languages (e.g., Bash, PowerShell, or similar).

Knowledge of Python programming for auxiliary development and analytics tasks.

Familiarity with multithreading, concurrency, and low-latency application development.

Experience with CI/CD pipelines, version control systems (e.g., Git), and deployment workflows.

• Interacting via various channels, such as live chat, emails, social media, and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions following the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action
• Must be comfortable with an onsite shift.

⚡ About DrinkPrime

We're DrinkPrime, a startup based in Bengaluru that's all about making clean, safe, and healthy drinking water accessible to everyone. We provide cutting-edge IoT-enabled customized water purifiers on a subscription basis, and we currently serve more than one lakh users across Bengaluru, Delhi NCR, and Hyderabad. We're not just another boring water purifier manufacturing company - we're a forward-thinking drinking water solution provider that speaks directly to our target audience, and this has earned us the support of some big VCs like Sequoia in the industry. We're looking for awesome tech professionals who want to join us in creating history and making a real difference. So why not come and be a part of our journey towards a better future?

💼 Role & Responsibilities

At DrinkPrime, we have a vision of disrupting the water industry. We believe that technology has a key role to play by providing a highly scalable platform that can seamlessly connect and control millions of devices. We are looking for people who are technically excellent and, at the same time, enjoy the excitement and unpredictability of working in a startup environment. You will have a great opportunity to be part of the core technology team.

We are a well-funded high-growth startup currently operating in Bangalore and have a great open environment. We're currently in hybrid mode and would prefer our employees to be located in Bangalore after joining.

• Collaborate with the development team to design and develop high-quality iOS applications.
• Assist in the entire application lifecycle, including concept, design, build, deploy, test, and release.
• Write clean and maintainable code following best practices and coding standards.
• Contribute ideas and solutions to improve the overall quality and user experience of iOS applications.
• Troubleshoot and resolve application defects and issues reported by users or internal stakeholders.

Our ideal candidate would be someone who has at least 2-4 years of hands-on knowledge of iOS app development. Experience in working with IOT devices and handling native connectivity functionality like bluetooth and Wifi is plus.

Primary Responsibilities: 

• Y-Axis receives over 45,000 enquiries each month. You will be responsible for counseling these enquiries and selling our services, over the phone, email & in person. 
• Advice on the overseas options available, so as to enable the candidates & their family make an educated choice & the right decision. 
• Give clear and accurate information based on the current immigration & visa laws & policies. 
• Provide a fair and neutral evaluation of a candidate’s profile. 
• Provide a personal global career strategy customized to their needs. 
• Achieve excellent customer service by proactively responding to client queries and advising 
• customers on their overseas immigration and visa needs. 
• Meet the assigned targets 

• Documenting the financial transactions of the organization in a timely and accurate manner and monitoring spending and budgets
• Maintaining and updating account books and systems
• Being a part of handling monthly, quarterly and annual closings
• Ensuring timely bank-related payments, calculating taxes and also preparing tax returns
• Reconciling accounts receivable and accounts payable
• Compiling and reporting financial statements and records to the management in regular intervals
• Ensuring compliance with laws and regulations while recording, maintaining and reporting financial statements
• Responding to various inquiries, as communicated by the management, on a timely-manner

Desired Candidate Profile

• BCom is a must and relevant work experience of 2 – 3 years as an Accountant
• Advanced MS Excel skills as well as strong knowledge and experience in Tally
• Good communication skills, excellent attention to detail and good analytical skills
• Experience of maintaining confidential data    

• Bachelors/Master Degree in Computer Science or related field.
• 4+ years of experience in developing web-based, E-Commerce applications on Salesforce Commerce Cloud (SFCC).
• SFCC Developer certification is preferred.
• Knowledge on SGJC and SFRA is must.
• Experience in working with ISML, Pipelines, Pipelets, JS-Controllers, Digital Scripts,

B2C Commerce API.

• Experience in working with Forms, Service and Job / Integration frameworks.
• Strong understanding on SFCC out of the box features and good experience with storefront customizations.
• Experience in working with third party services like Payment, Tax, Analytics, Fraud, Ratings & Reviews etc. using LINK and custom cartridges.
• Good understanding on multi-site, multi-currency and multi-locale.
• Object oriented analysis and design using common design patterns.
• Experience in working on performance optimization and troubleshooting.
• In-depth knowledge on SFCC Business Manager.
• Knowledge on build and deployment.
• Knowledge on Source Control Management Systems like GitHub/BitBucket and branching model.

Job Specifications:

• Strong and innovative approach to problem solving and finding solutions
• Flexible and proactive/self-motivated working style with strong personal ownership of problem resolution
• Ability to multi-task under pressure and work independently with No / minimal supervision.
• Ability to Negotiate and prioritize when under pressure
• Should be able to finish work with no supervision from lead
• Excellent communicator (written and verbal, formal and informal)
• Manage conflicts effectively
• Good Listening skills

• Cross-functional coordination of digital marketing programs.
• Ability to convey the power of the company platform, by defining customer lifecycle journeys and assets to facilitate program execution.
• Engage our customers in a human, meaningful, and value-driven manner. Define and execute customer lifecycle adoption and engagement programs in accordance with digital strategy and execution plan.
• Leverage engagement capabilities to reach thousands of customers based on targeted, segmented approaches.
• Monitor and report on metrics associated with program execution.
• Ability to leverage data and analytics to expand and optimize programs.
• Accountability for adoption, renewal, and churn improvement goals.

Requirements

• 4+ years of industry experience; 2+ years in a related domain. Experience in successful multi-channel enterprise SaaS digital engagement and adoption programs is a strong plus.
• Bachelor’s degree; advanced degree in a business, marketing or technical field preferred.
• Demonstrate being data-driven: continuously test, measure, and improve programs and tactics.
• Possess expertise in the use of various content types and engagement methods, such as video, chat, social media, mobile, email to execute digital programs.
• Knowledge of Google Analytics / Gainsight / Marketo / Optimizely / Pendo / Salesforce / Tableau, etc. to get the data and insights you need to successfully design, execute and monitor programs.
• Prior experience as a customer lifecycle marketer, growth product manager/marketer, product marketing manager, or digital customer success manager.
• Excellent communication - verbal and written.
• Display effective leadership skills, team collaboration, and executive presentation skills