Direct Response Copy Writer | Conversion Copywriter | at Fretron · Gurugram · 2 - 5 years · ₹3L - ₹8L / yr · Bootstrapped · Posted 14 Dec 2022
Fretron Pvt. Ltd. - A SaaS-based logistical organization. We are one of the fastest-growing start-ups founded by visionary industry veterans having a combined experience of 35 years with a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform. Using our logistics automation platform, we are helping several major companies to cut down their freight cost, increase order and load management efficiency, reduce delays and gain end-to-end visibility into their Logistics operations. Our customers include companies Like Jindal Saw, V-Mart Retail, Exide Industries, Century Ply, Shayam Steel, etc.
Direct Response Copywriter:
The Direct Response Copywriter is responsible for creating compelling and effective copy for B2B SaaS-based marketing campaigns. This includes crafting email and social media copy, as well as writing landing page copy and other promotional materials. The ideal candidate will have experience writing direct response copy and a proven track record of increasing conversion rates. The Direct Response Copywriter will work closely with the marketing team to develop and implement successful campaigns.
Conversion Copywriter:
The Conversion Copywriter is responsible for writing persuasive and compelling copy that converts website visitors into customers. This includes writing copy for landing pages, product pages, and other key conversion points on the website. The ideal candidate will have experience in conversion copywriting and a deep understanding of B2B SaaS-based industries. The Conversion Copywriter will work closely with the marketing and sales teams to develop and implement effective conversion strategies.
Thought Leadership Copywriter:
The Thought Leadership Copywriter is responsible for creating engaging and informative content that positions the company as a thought leader in the B2B SaaS industry. This includes writing blog posts, articles, white papers, and other long-form content. The ideal candidate will have experience writing thought leadership content and a deep understanding of B2B SaaS-based industries. The Thought Leadership Copywriter will work closely with the marketing and sales teams to develop and implement a content marketing strategy.

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About Datalyze
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We are hiring a content marketer who loves to write. Around 70% of this role is content. The rest is SEO and helping with outreach. You will work directly with the founder.
What you will do
- Write blog posts on product analytics, event tracking and data topics
- Write copy for our website pages, including service, tool and industry pages
- Write thought leadership posts for the founder's LinkedIn
- Do keyword research and optimise content for search and AI answers
- Help with outreach, like guest posts, newsletters and listicles
What we are looking for
- 1 to 5 years of writing for B2B SaaS or tech companies
- A portfolio that shows clear, simple writing
- Some knowledge of analytics, like events, funnels and retention, or tools like GA4 and Mixpanel
- Working knowledge of SEO basics
- Comfortable using AI tools without sounding like AI
- Self-driven and comfortable working remotely
Nice to have
- Experience writing for technical readers like PMs, founders or data teams
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What we offer
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B2B Marketing Intern
Company: VRT Management Group, LLC
Location: Santosh Nagar, Hyderabad (Onsite)
Type: Full-time
About VRT Management Group
VRT Management Group is a management consulting company founded in 2008 in the USA. Our mission is to empower small and medium-scale business leaders across the United States through high-impact services such as VEGA – Visionary Entrepreneurs Growth Accelerator.
With our growing Hyderabad operations, we are building a high-performing marketing team to scale our impact and strengthen our lead generation engine.
Role Overview
As a B2B Marketing Intern, you will play a key role in building and executing VRT’s B2B content and lead generation strategy. This is a hands-on role focused on creating high-converting marketing content, supporting campaigns across LinkedIn, email, webinars, partnerships, and digital channels, and driving measurable business outcomes such as Leads → Calls Booked → Showups.
You will work closely with the CEO and internal stakeholders to translate business insights, stories, and offers into compelling content assets that attract, engage, and convert USA SMB entrepreneurs.
Key Responsibilities
- Own and support monthly pipeline targets across the funnel: Leads → Calls Booked → Showups.
- Plan and execute B2B lead generation campaigns across LinkedIn, email, webinars, partnerships, and other digital channels.
- Create, refine, and optimize content for lead generation and nurturing, including:
- LinkedIn posts
- Email sequences
- Newsletters
- Website and landing page copy
- Blogs and short-form articles
- Interview and gather content inputs from Rajesh Tedla (CEO) and internal stakeholders to extract insights, offers, and stories for campaigns.
- Convert raw ideas and inputs into polished, audience-focused marketing assets.
- Maintain consistency in VRT/EGA brand voice, messaging, and positioning.
- Publish and schedule content using approved marketing tools and maintain a structured content calendar.
- Track weekly funnel metrics and campaign performance to identify opportunities for improving conversion rates.
- Work with designers, editors, and other team members by preparing clear creative briefs and coordinating execution.
- Support performance marketing initiatives across LinkedIn and email; exposure to Meta, YouTube, and Instagram campaigns is a plus.
- Continuously test, learn, and improve messaging, content formats, and distribution strategies based on results.
Required Skills / What We’re Looking For
- 0–1 years of experience in content marketing, B2B marketing, lead generation, or growth marketing.
- Strong understanding of LinkedIn and email marketing fundamentals.
- Ability to create persuasive and audience-relevant marketing copy.
- Good understanding of funnel metrics such as leads, booked calls, show rate, and conversions.
- Strong communication and execution skills with a high sense of ownership.
- Analytical mindset with the ability to review performance and improve outcomes.
- Ability to work closely with leadership and translate strategic ideas into practical execution.
- Organized, proactive, and able to manage multiple content tasks and deadlines.
Tools Exposure / Good to Have
- CRM basics (HubSpot, Zoho, or any CRM)
- Email automation tools
- LinkedIn Ads / campaign dashboards
- Google Sheets / Excel reporting
- Content scheduling and campaign management tools
What You’ll Gain
- Real B2B growth marketing experience with a direct impact on business pipeline.
- Opportunity to work closely with the CEO and leadership team.
- Exposure to strategy, campaign execution, funnel reporting, and brand building.
- Portfolio-worthy work across content, campaigns, and lead generation systems.
- Strong learning and growth opportunities within a fast-paced entrepreneurial environment.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.
Office location - Vile Parle, Mumbai (On-site)
Key Responsibilities
- Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
- Work with the marketing team to develop and execute marketing campaigns
- Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
- Stay up-to-date on the latest copywriting trends and best practices
- Proofread and edit all copies before it is published
Qualifications
- Bachelor's degree in English, journalism, communications, or a related field
- 1-2 years of experience in copywriting or a related field
- Strong writing and editing skills
- Ability to write clear, concise, and engaging copy
- Experience with SEO and content marketing best practices
- Experience with social media marketing
Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
About Jinn AI
Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.
The role
You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.
What you'll do
• Content (about 40%)
– Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice
– Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor
– Turn customer wins into case studies: interview the client team, pull the numbers, write it up
• Inbound and lead funnel (about 35%)
– Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link
– Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups
– Build US target account lists, map buyers, and draft outreach sequences (the founders send)
– Qualify inbound leads against our ICP and hand them to the founders in the CRM
• Community (about 25%)
– Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)
– Host a monthly virtual roundtable or AMA with a retail leader
– Engage daily with US retail voices and invite the right people in
Key result areas
What we'll measure to be around:
- Content output / Reach and engagement
- Inbound traffic / Lead funnel
- Outbound support
- Community
- Reporting
Who we're looking for
• You write clearly and simply in English, and can show us things you've written
• You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics
• You use AI tools daily, but know a first draft isn't a finished one
• You take feedback without getting defensive, and act on it the same day
• Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content
Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.
What you get
• Your work goes live under the company's name from week one
• You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM
• You'll work directly with the founders on positioning and selling to US enterprise buyers
• A published portfolio with real numbers attached, and a full-time offer for strong performers
Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)
How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/
Experience: 2–4 years
Location: Pune | WFO
Market: US / International clients
Industry: IT Services / Software / SaaS / Product Engineering
Key must-have requirements
- Excellent English Communication Fluent written and spoken English
- Comfortable directly communicating with US clients
- Able to participate in client calls and explain marketing/content ideas clearly
- Strong email and professional communication skills
- Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
- B2B/technology content experience preferred
- Strong research and storytelling ability
- Can understand technical concepts and convert them into easy-to-understand business content
- Experience creating thought-leadership content
- SEO Keyword research
- On-page SEO
- Content/blog optimization
- Landing-page optimization
- Search performance analysis
- Identifying content gaps and opportunities
- Understanding of organic traffic growth
- Digital & Social Media LinkedIn — especially important for B2B IT marketing
- Facebook, Instagram and X
- Social media content creation
- Content calendar planning
- Campaign execution
- Email Marketing Email campaign creation and execution
- Newsletter management
- Brevo or similar platforms
- Basic understanding of email metrics and optimization
- Analytics Google Analytics
- Website traffic analysis
- Content performance
- Ability to interpret data and recommend improvements
- Sales/Marketing Collateral
- Candidate should be comfortable creating or coordinating:
- One-pagers
- Brochures
- White papers
- Sales decks
- Flyers
- Conference/event content
- Case studies
- IT/Technology Understanding
- Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
- They should have at least a basic understanding of:
- Web & Mobile Development
- Product Engineering
- UI/UX
- QA/Testing
- Cloud & DevOps
- AI & Automation
- AI Tools
- Practical experience with tools such as:
- ChatGPT
- Claude
- Gemini
- Gamma
- Genspark
- Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
- Basic Design
- Basic Figma knowledge
- Understanding of visual communication
- Ability to create basic visual concepts/references
- Comfortable working with graphic/UI designers
Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply
Role Overview
- We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
- You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
- You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.
This role is ideal if you:
- Enjoy writing across different formats and audiences
- Can turn complex information into simple, engaging content
- Want to understand the strategy and objective behind content
- Can work quickly without compromising research or quality
- Take ownership while knowing when to seek clarity
Responsible Use of AI
- Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
- Review and rewrite AI-assisted content before publishing
- Verify factual claims using reliable or approved sources
- Never invent school information, rankings, fees, admissions details, statistics, or testimonials
- Protect confidential company, parent, and school information
- Ensure final content is original, accurate, useful, and aligned with the Superschools brand
Portfolio Requirements
- Share 5–10 relevant writing samples
- Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
- Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
- We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples
What You’ll Do
- Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
- Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
- Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
- Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
- Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
- Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
- Support product launches, growth experiments, campaigns, and sales enablement content
- Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
- Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
- Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
- Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency
What We’re Looking For
- 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
- Strong written English with excellent grammar, structure, clarity, and attention to detail
- Ability to write both short-form and long-form content across different audiences and channels
- Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
- Strong research, editing, proofreading, and fact-checking skills
- Ability to understand a brief and translate business or marketing objectives into effective content
- Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
- Ability to take ownership of execution and progressively work more independently
Compensation
- Competitive + Bonus + ESOPs
- Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.
We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.
About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.












