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Direct Response Copy Writer | Conversion Copywriter |
Direct Response Copy Writer | Conversion Copywriter |

Direct Response Copy Writer | Conversion Copywriter | at Fretron · Gurugram · 2 - 5 years · ₹3L - ₹8L / yr · Bootstrapped · Posted 14 Dec 2022

Fretron's logo

Direct Response Copy Writer | Conversion Copywriter |

Neha Dhaker's profile picture
Posted by Neha Dhaker
2 - 5 yrs
₹3L - ₹8L / yr
Gurugram
Skills
Direct sales
MS-Word
Technical Writing
SaaS
B2B Marketing
Communication Skills
Thought leadership

Fretron Pvt. Ltd. - A SaaS-based logistical organization. We are one of the fastest-growing start-ups founded by visionary industry veterans having a combined experience of 35 years with a vision of creating the most comprehensive cloud-based logistics tech and transportation management platform. Using our logistics automation platform, we are helping several major companies to cut down their freight cost, increase order and load management efficiency, reduce delays and gain end-to-end visibility into their Logistics operations. Our customers include companies Like Jindal Saw, V-Mart Retail, Exide Industries, Century Ply, Shayam Steel, etc.


Direct Response Copywriter:

The Direct Response Copywriter is responsible for creating compelling and effective copy for B2B SaaS-based marketing campaigns. This includes crafting email and social media copy, as well as writing landing page copy and other promotional materials. The ideal candidate will have experience writing direct response copy and a proven track record of increasing conversion rates. The Direct Response Copywriter will work closely with the marketing team to develop and implement successful campaigns.

Conversion Copywriter:

The Conversion Copywriter is responsible for writing persuasive and compelling copy that converts website visitors into customers. This includes writing copy for landing pages, product pages, and other key conversion points on the website. The ideal candidate will have experience in conversion copywriting and a deep understanding of B2B SaaS-based industries. The Conversion Copywriter will work closely with the marketing and sales teams to develop and implement effective conversion strategies.

Thought Leadership Copywriter:

The Thought Leadership Copywriter is responsible for creating engaging and informative content that positions the company as a thought leader in the B2B SaaS industry. This includes writing blog posts, articles, white papers, and other long-form content. The ideal candidate will have experience writing thought leadership content and a deep understanding of B2B SaaS-based industries. The Thought Leadership Copywriter will work closely with the marketing and sales teams to develop and implement a content marketing strategy.


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About Fretron

Founded :
2017
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

Best SaaS based transportation management software to help you automate your order disptach, frieght auditing & advanced exception handling.
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Connect with the team

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Sunil Dhaker

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www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/


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Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

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Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

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  • Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
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Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

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Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).

  • Manage and scale distribution across Amazon and retail formats.
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Employer Branding:

Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.


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Cross-Functional Collaboration:

Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.

End-to-End Copywriting:

Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.

Adaptability:

Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

  1. Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
  3. Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
  • Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
  • Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
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  • Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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