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Digital Marketing
Digital Marketing

Digital Marketing at funding sathi · Mumbai, Majiwada thane · 1 - 3 years · ₹3L - ₹7L / yr (ESOP available) · Bootstrapped · Posted 10 Jul 2026

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Digital Marketing

shree rathod's profile picture
Posted by shree rathod
1 - 3 yrs
₹3L - ₹7L / yr (ESOP available)
Mumbai, Majiwada thane
Skills
Artificial Intelligence (AI)
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Agentic AI

Job Title: Growth Marketing & Digital Marketing Executive

Location: Thane (Mumbai) – Work from Office

Company: Funding Sathi (IGA Financial Private Limited)

Employment Type: Full-Time

About Funding Sathi

Funding Sathi is a fast-growing fintech platform focused on providing customized debt solutions to MSMEs, corporates, and enterprises across India. We work with leading Banks, NBFCs, Private Credit Funds, and Financial Institutions to structure and facilitate working capital, supply chain finance, structured debt, project finance, and business loans.

We are looking for a highly creative, AI-savvy, and execution-focused Growth Marketing Executive who can build our brand, strengthen our digital presence, generate quality leads, and establish our founders as thought leaders in the financial services industry.

Key Responsibilities

Brand Building & Digital Marketing

  • Develop and execute digital marketing strategies to increase Funding Sathi's brand visibility.
  • Build a strong online presence across all digital platforms.
  • Maintain brand consistency across all marketing communications.
  • Plan and execute marketing campaigns to support business growth.

Founder Branding & PR

  • Manage and grow the LinkedIn presence of the founders and leadership team.
  • Create high-quality thought leadership content.
  • Build the founders' personal brands through strategic storytelling.
  • Identify podcast, webinar, media, and PR opportunities.
  • Prepare speeches, articles, opinion pieces, and interview content.

Social Media Management

Manage and grow the company's presence across:

  • LinkedIn
  • Instagram
  • X (Twitter)
  • Facebook
  • YouTube

Responsibilities include:

  • Content planning
  • Content scheduling
  • Community engagement
  • Audience growth
  • Social media analytics
  • Performance reporting

AI-Powered Content Creation

Use AI tools to create engaging and high-quality content including:

  • LinkedIn posts
  • Blogs
  • Articles
  • Case studies
  • Customer success stories
  • Product explainers
  • Newsletters
  • Email campaigns
  • Infographics
  • Sales presentations
  • Marketing collateral
  • Short-form video scripts

Preferred AI & Creative Tools:

  • ChatGPT
  • Gemini
  • Claude
  • Canva
  • CapCut
  • Adobe Express
  • Notion AI (Good to Have)

Organic Growth Marketing

Generate inbound business opportunities through:

  • SEO
  • LinkedIn marketing
  • Email marketing
  • WhatsApp campaigns
  • Google Business Profile optimization
  • Industry directory listings
  • Community engagement
  • Content marketing
  • Strategic partnerships

Performance Marketing

  • Manage Google Ads campaigns.
  • Execute Meta Ads and LinkedIn Ads.
  • Optimize campaigns for lead generation and ROI.
  • Monitor advertising budgets and campaign performance.
  • Improve landing page conversion rates.

Website & SEO

  • Update website content regularly.
  • Improve organic search rankings.
  • Conduct keyword research.
  • Publish SEO-friendly blogs and articles.
  • Track website traffic and user behavior.

Creative Design & Video Marketing

Create and coordinate:

  • Corporate presentations
  • Product brochures
  • Company profiles
  • Infographics
  • Reels
  • Founder videos
  • Customer testimonial videos
  • Event creatives
  • Marketing videos

Marketing Analytics & Reporting

Track and report:

  • Lead generation performance
  • Website traffic
  • Social media growth
  • Campaign ROI
  • Engagement metrics
  • Content performance

Prepare:

  • Daily Activity Reports (DAR)
  • Weekly Marketing Reports
  • Monthly Growth Dashboard

Required Skills

Must Have

  • 2–5 years of experience in Digital Marketing, Growth Marketing, or Brand Marketing.
  • Strong understanding of B2B Marketing.
  • Experience managing LinkedIn and other social media platforms.
  • Hands-on experience with AI content generation tools.
  • Excellent written and verbal English communication skills.
  • Canva and basic video editing skills.
  • SEO fundamentals.
  • Google Analytics knowledge.
  • Campaign management skills.
  • Creative thinking with strong execution ability.

Preferred

  • Experience in Fintech, Banking, NBFC, Financial Services, or SaaS.
  • Experience in founder branding and personal branding.
  • Performance marketing experience.
  • Basic graphic design skills.
  • Video editing experience.

Key Performance Indicators (KPIs)

  • Increase Funding Sathi's digital brand visibility.
  • Grow founder LinkedIn reach and engagement.
  • Generate qualified inbound corporate leads.
  • Increase website traffic and organic rankings.
  • Execute successful digital marketing campaigns.
  • Publish high-quality marketing content consistently.
  • Improve engagement across social media platforms.
  • Deliver measurable marketing ROI.

What We Offer

  • Opportunity to work directly with the founders.
  • High ownership and decision-making responsibilities.
  • Exposure to India's corporate finance and fintech ecosystem.
  • Freedom to experiment with AI-powered marketing strategies.
  • Fast career growth in a rapidly expanding company.
  • Performance-based incentives and career advancement opportunities.

If you are passionate about digital marketing, AI-driven content creation, branding, and growth marketing, and want to build one of India's leading fintech brands, we'd love to hear from you.

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About funding sathi

Founded :
2023
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

Funding Sathi helps businesses unlock smarter financing with tailored lending solutions, advisory, and growth support.
Read more

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  2. Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
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  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
  5. Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.


What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
  • Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
  • Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
  • Comfortable with leveraging AI tools ethically to scale and optimize internal processes.

Behavioral Traits & Culture Fit

  • Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
  • High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
  • Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
  • Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.

Culture & Perks

  • Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
  • Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
  • Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
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We seek a highly motivated Marketing Manager to join our dynamic team at Hiraya Digital. The ideal candidate will have a strong background in design and marketing, with the ability to create and manage engaging social media content. They should possess excellent communication skills, be fluent in English, and be available during US time zones.


Responsibilities:

● Develop and execute a comprehensive marketing strategy aligned with client needs and goals.

● Lead the marketing team in creating innovative campaigns to engage clients' target audiences.

● Closely involved in cross-checking, approving, and overseeing social media postings.

● Oversee the creation of high-quality content such as social media graphics, content calendars, emailers, and websites.

● Collaborate with cross-functional teams to address clients' challenges in real time.

● Work closely with graphic designers and video editors to produce compelling visual content.

● Implement digital marketing strategies to enhance brand visibility and drive website traffic

.● Stay updated and Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

● Analyze campaign performance metrics and recommend optimizations.

● Stayupdated with digital marketing trends and best practices.

● Provide strategic solutions and act as a thought leader within the team.

● Effectively communicate ideas and strategies to clients.

● Thrive in a fast-paced work environment. Requirements

: ● Minimum3years of working experience as a Marketing Manager.

● Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

● Proven experience in project management.

● Proven experience in digital marketing or marketing coordination roles, with a solid understanding of social media platforms.

● Excellent written and verbal communication skills, with the ability to craft engaging content.

● Strong organizational and time-management skills, capable of handling multiple tasks and deadlines.

● Ability to work independently and collaboratively in a fast-paced, remote work environment.

● Availability to collaborate during US time zones as needed. Expertise in Software:

● Expertise in Meta suite (Instagram, Facebook, Whatsapp).

● Expertise in Design tools such as Photoshop and Illustrator.

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