Digital Marketing Manager

About the company

A US based funded startup. 

Hiring for the Growth Manager - Paid Acquisition role, and looking for someone who will work with the Head of Homeowner Growth in building strategies and execution. Apply if you are excited about creating a platform for true entrepreneurship.

Responsibilities
● Own all paid acquisition for all our Business Owners. (It’s not about acquisition of leads
anymore. It’s about contribution to the pipeline and driving the revenue.)

● Work closely with the Head of Homeowner Growth to plan and drive paid acquisition initiatives across channels - Google, Facebook, Taboola etc.

● Work closely with the lifecycle manager to lay out clear customer journeys based on the intent, geography, demographics, device etc. of the traffic.

● Work closely with other internal resources - design, content etc. to ensure timely roll out of planned campaigns.

● Ideate and come up with portfolio strategies to ensure accurate budgeting for each business owner account.

● Capture high-quality data beyond the vanity metrics, and derive insights that drive decision making

● The discipline of marketing is shifting from people-centric to API-centric activities, therefore, one of the most critical responsibilities would be to interface with the product and engineering team to develop internal tools that give us massive leverage over any other competitors. This is not for the faint-hearted, traditional marketer.

● Productize and automate as much as possible. Be the Product owner

● Set up a monitoring protocol. Monitor KPIs and success metrics. Identify issues, modify the plan and processes related to it which may lead to a better outcomes

Minimum Qualifications

● 4+ years of experience working as a Growth Manager at funded tech startups

● From top IIMs or IITs or ISB

● Experience working as a founder of a disruptive Marketing Agency is a plus

● Prior experience in interfacing with Product teams to roll out marketing tools is also a big plus

You are a good fit if

● You have engineering approach to marketing

● You love to take on really challenging problems and follow through end to end on the process and outcomes

● You are highly analytical and are able to look at problems objectively and can hustle to solve them creatively

● You are a good communicator and an excellent writer. Since we are an async and remote-first company, most of our work is written. You'll need to be able to proactively communicate in concise, clear, and simple writing.

 

Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Key Responsibilities

The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:

 

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Roles & Responsibilities :

- Participate in ideation of marketing strategy for various products across different geographies

- Plan, ideate and create content with the help of tools and external agencies/freelancers.

- Manage PR & Events for the entire organization.

- Understand and implement best marketing practices in the B2B SaaS industry

- Implement tools to automate marketing & content creation tasks

- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication

Mandatory Requirements :

- Excellent written and verbal communication (must)

- Min 7+ years of experience in marketing and/or content management in previous roles

- A strong understanding of the B2B SaaS industry or Retail industry.

- Ability to produce results in a fast-paced environment aligned with the organization's priorities

- Entrepreneurial, self-motivated, and ability to prioritize

- A strong focus on generating insights and data-backed decisions

- Familiarity with Digital Marketing tools will be a big plus

What is in it for you :

 

 

- Explore different facets of marketing in a fast-paced B2B environment

- Drive initiatives and set processes for scalable growth

- Closely work with Top management to craft compelling brand messaging

- Immense opportunity to join a team that is growing fast at an early stage

Hiring Intern

Job title- Digital Marketing intern.
Job type- Internship
Duration- 3/4 Months
Education Qualification- Graduate


Skill Required-
Good interpersonal and communication skills.
Good at multitasking

Location: Work From Home
Stipend: Not applicable
Timing: Flexible working hour

Perks:
- Offer Letter
- Experience Letter
- Letter of Recommendation.
- Project completion letter
- Letter for achievements
- Job at our company

Foodrik is looking to launch a range of tasty, fun and nutritious products for children. Seed funded, we are currently in stealth mode and at pre-launch stage with imminent commercial launch. 

We are looking for a motivated and passionate person to join the leadership team with equity ownership. 

You will be responsible for driving the digital footprint, establishing the brand identity and growing and managing sales through various platforms such as ecommerce marketplaces and our own website. 

Some of the key deliverables will include: 

• Build e-commerce, ambassador network, retailers, and D2C arm of the brand to drive businessgrowth while developing newer channels
• Drive impact of Brand through Digital activations
• Must have experience in Amazon Marketing Services (AMS) and Key account management withecommerce channels
• Plan and execute all digital marketing, including google ads, social media marketing withexpertise in Facebook and Instagram marketing, email marketing and display advertisingcampaign
• Designing innovative engagement strategies for the target customer base (e.g. gamification),
• Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
• Manage CRM, customer feedback and data analytics
• Work closely with operations to ensure supply metrics are achieved and maintaining inventorylevels

Key candidate requirements are: 

• Relevant experience in the online food and beverage space is essential
• MBA is preferred
• Ability to multi task and willing to work across roles and functions
• Experience across online marketing channels, social media, affiliates, influencer marketing,display advertising, CRM & email marketing and gamification

You need to be entrepreneurial in mindset, outcome-oriented, and have a demonstrated track record of creating step-change growth for B2C business and driving online sales and digital engagement. 

The founder has piloted the project till now and wants to strengthen the leadership team to build growth momentum and get a motivated individual to lead the front-end of the business. The role will have the thrills and challenges that go with working in a startup, driving value, dealing with limited resources. 

If the role excites you and you are looking to work with a mix of fixed salary and equity ownership, get in touch with us

Purpose:

We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. 

 

Role and Responsibilities:

• Conduct consumer and market research

• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Develop and execute marketing campaigns aimed at communicating our brand message 
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date

Qualifications and Education Requirements:

Bachelors is a must. PG Preferred.

Preferred Skills

• 1 – 2 years’ experience in Beauty and Healthcare
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Excellent presentation skills
• Working under pressure
• Being passionate and energetic about the brand
•  Organizational and methodical skills are also a bonus

 

What you need to have:

1) Strong understanding / experience of SEO process - On Page & Off Page 2) Exposure to Google Analytics & Google Webmaster Tools 3) Good exposure to Social Media & Content Marketing 4) Knowledge of PPC would be an added advantage