2. Creating backlinks
3. Conducting keyword research
4. Basic Knowledge of SEO
5. Immediate Joiner
6. are available for 6 months internship
About Spin on web Pvt Ltd
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.
Some of the things we’d like you to do:-
Key poc for project setup, analysis, and post-campaign reviews
Liaise closely with clients (internally and externally) on projects and become their trusted advisor
Build statistical models on historical data with comprehensive measurement, and test & learn plans
Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
Work with key stakeholders to assess project needs and ensure best-in- class work is being delivered
Take direct responsibility for quality of work and smooth operation of campaigns
Advise on best practice in your area
Play a prominent role in the induction of new employees, teaching them company’s approach to Analytics
Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression
A bit about yourself:
Statistical/Mathematical degree from reputed institute
Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background
Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
Hands on experience of at least 5-7 years in Statistical modeling is mandatory
Have a high understanding of marketing campaigns and their objectives
Strong verbal and written communicator with ability to build relationships at all levels within the business
Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.
Responsibilities
1. Develop detailed knowledge and understanding of business strategy,
objectives, and goals.
2. Work closely with cross-functional teams such as marketing, product, sales, and customer success to execute campaigns.
3. Lead all digital marketing efforts (paid, social & organic). The role entails 3 broad functions:
. Performance Marketing
1. SEO
2. Email marketing
4. Performance Marketing:
0. Establish, implement and measure the effectiveness across SEM/ UAC /Social, etc to drive awareness and adoption for the app and website. Manage the strategy and setup of all paid campaigns.
1. Optimize ads to achieve the lowest cost per lead on the website and
app, without compromising user quality. Closely monitor & optimize
CAC & ROAS.
2. Analyze traffic data, flows, funnels on a detailed city and category level
to identify potential leakages and opportunities to grow.
3. Stay abreast of new tools, trends, and best practices in digital
advertising; test and evaluate their efficacy.
4. Lead efforts to utilize a data and experiments-driven methodology to
improve performance marketing effectiveness.
o Innovate and implement test-and-learn strategies and drive scalable
results.
5. SEO
0. Manage both on-page SEO and off-page SEO for the company.
1. Manage and improve organic search engine performance and goal setting based on click through rates ,traffic ,and conversions.
2. Identify keyword gap for SEO improvement and map new content to be
produced for our blog, YT channel and Pinterest and optimize the same
for SEO.
6. Email marketing:
0. Optimize our marketing automation and lead nurturing processes
through email, content, and social channels.
1. Measure results and optimize the lead nurturing workflow for these
segments to convert leads into customers.
2. Implement Retention & Reactivation based campaigns to improve
lower funnel conversions.
Candidate Requirements
1. A high degree of ownership in taking things to completion. Can thrive in an
unstructured environment.
2. Exceptional communication skills. Enthusiasm to write things down for
posterity, build playbooks, and create training manuals. Loves one pagers.
3. The ability to collaborate effectively across teams such as growth, marketing &
design.
4. Knowledge of UAC, Search and Social advertising preferably for consumer
apps. Experience in a performance marketing role across a range of channels;
search, social, affiliate, display, video.
5. Strong experience in website analytics tools highly proficient with google
analytics, tag manager, search console. Knowledge of using data tools such as
marketing automation CRMs like Cleve tap, attribution reporting, and paid
campaign reports.
6. Strong knowledge of performance optimization and have a strong
quantitative analysis. An understanding of cohorts, segmentation of user base,
calculations of ROl and funnels is a must.
7. Worked at a fast growing start up for at least 3+ years
8. Past experience in B2C traffic generation, managing digital/mobile advertising.
9. Be able to bridge data analysis, research, competitive intelligence to build
efficient and scalable customer acquisition programs.
10. Able to effectively organize, prioritize & manage their time
11. Experience with automations & SQL is a big plus
- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Strong understanding of Data, Funnels, Performance Metrics
- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyze performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
We are looking for a Smart Product Marketer Intern or Consultant who can own the marketing responsibilities for our software products.
Skills Required
1. Marketing skills
- Drafting Marketing Plans,
- Growth Hacking
- A/B testing
- Landing page creation(HTML)
- Content Creation
- Understanding Google Analytics
- Google Ads.
2. Content
- Emails
- Content for Website
- App Store
- PlayStore
- SEO
Roles and Responsibilities
- Take the product to new heights to increase our revenue.
- Understanding the competitors, market, user problems, customer requirements, market trends.
- Collect and analyze data and create reports to help assess the right moves to capture the target market.
- Assist the assigned Manager and the team.
-
Brainstorm ideas with the team for planning the right strategy for the Product.
About Us:
Spacenos is the fastest-growing start-up which is innovating in the finance, edtech and marketing domain since 2015 and won multiple awards and recognitions from more than 40+ MNCs and Fortune 500 companies. Our Clients are based out of the U.S.A and Australia. We are funded & Supported by Government of Karnataka, Angel Investors and International Grants.
Hiring Process:
- Apply for your CV and past work to be reviewed.
- Receive a telephonic interview or assessment upon filling the final step form.
- Receive offer letter if selected.
Hiring Duration:
Our hiring process takes less than 24 hours from the time you receive the Final Step form.
Validity: Up to Dec 2023
- Apply soon, the earliest applicant would be preferred over the late applicants.
-
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-
Track, report, and analyze.
-
Website analytics and PPC initiatives and campaigns.
-
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-
Optimize copy and landing pages for paid search engine marketing campaigns.
-
Perform ongoing paid keyword discovery, expansion and optimization.
-
Research and analyze competitor advertising links.
-
Google ads and Facebook ads experience is Mandatory.
-
Good communication skills
-
Team player.
-
Good time-management skills.
-
Great interpersonal and communication skills.
-
Familiarity with web design.
-
Proven SEM experience and success managing PPC campaigns across Google, Facebook, Taboola and others content marketing.
-
Good knowledge of all different digital marketing channels
- Experience with tracking and improving critical KPIs on a dashboard.
- Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
- Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
- Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
- Strong sense of product as you’ll be a key influencer in how the product shapes over time.
- Creative thinker, story-teller and problem solver with attention to detail.
- Bachelor’s degree, preferably a master’s degree is required.
- Hands on experience in the eCommerce domain, especially on the seller side.
- Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
- Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
- Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
- Any experience with data sciences and analytics, R or python.
- Knowledge of or experience with UI/UX, graphics design or product management.
- US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.
Digital Marketing Manager Job Description:
We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
- Design and oversee all aspects of our digital marketing team including our marketing database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with the team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
Responsibilities:
* Creating and executing a strong performance marketing strategy & execution plan
* Developing and managing digital prospecting and remarketing campaigns
* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.
* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
* Identifying and testing new channels to continue to meet or exceed established critical metrics
* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.
Key Requirements:
* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
* Expertise in campaign and channel analysis and reporting, including Google Analytics experience
* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
* Curious and a strong problem solver.
· Manage all social media channels (Telegram, Facebook, Instagram, LinkedIN, Twitter and YouTube) and campaigns to sustain an engaging audience experience.
· Ensure user engagement across all social media channels.
· Research and analyze social media trends, including social media and web visitor data, to improve social media presence and campaign efficacy.
· Implement social media strategies across all online platforms.
· Conduct research on blockchain, cryptocurrency and digital asset trends/insights and stay updated with latest developments/happenings.
· Experience in marketing tools like Hubspot, Zoho Marketing etc.
· Experience in digital marketing in cryptocurrency and blockchain, crypto exchange platforms, NFTs, online market research industry, ed-tech industry, digital advertising industry, e-commerce industry etc. is certainly a bonus.
· Collaborate with internal teams to design the digital content strategy with the objective of increasing brand reach, engagement with relevant stakeholders.
Job Type: Full-time
Salary: Negotiable
Location: Delhi NCR
Experience: 1-2 years
Note: By applying to this job position you will have an opportunity to work with a blockchain and cryptocurrency tech start-up.