Digital Marketing Executive

Key Responsibilities

Manage technical onboarding and implementation for new clients

Understand customer requirements and configure the product accordingly

Provide technical support and troubleshooting for client issues

Work with APIs, integrations, and system configurations

Monitor customer usage and proactively address risks or gaps

Act as a technical advisor, guiding clients on best practices

Collaborate with internal teams (Engineering, Product, Sales) to resolve issues and improve product experience

Document solutions, processes, and customer requirements

Assist in client training sessions and demos

Ensure high customer satisfaction and retention

Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)

Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand

Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)

Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance

Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels

Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)

Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey

Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior

Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions

Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred

Must Have
- Stack: Wordpress, Javascript

Nice to have
- Experience in Affiliate Marketing and Lead Generation
- Some experience/knowledge in python is preferred.
- Building wireframes

We are looking for a Senior Java Developer with 6+ years of experience to join our team. The ideal candidate should have strong expertise in Java, Spring Boot, Microservices, and Cloud Technologies. You will play a key role in designing, developing, and optimizing scalable applications while mentoring junior developers and ensuring best coding practices.

Key Responsibilities:

• Design, develop, and maintain Java-based enterprise applications.
• Implement and optimize Microservices Architecture using Spring Boot.
• Develop, test, and deploy RESTful APIs and Web Services.
• Work with SQL and NoSQL databases (MySQL, PostgreSQL, MongoDB, etc.).
• Ensure application scalability, security, and performance.
• Collaborate with DevOps teams for CI/CD pipeline integration.
• Work with Cloud platforms (AWS, Azure, or GCP) for cloud-native development.
• Implement best practices for coding, testing, and deployment.
• Lead code reviews, mentor junior developers, and contribute to architectural decisions.
• Troubleshoot production issues and provide effective solutions.

Required Skills & Experience:

• 6+ years of hands-on experience in Java development.
• Strong expertise in Spring Boot, Spring MVC, and Spring Security.
• Experience with Microservices Architecture and containerization tools like Docker/Kubernetes.
• Proficiency in SQL & NoSQL databases (MySQL, PostgreSQL, MongoDB, Redis).
• Hands-on experience with RESTful APIs, messaging systems (Kafka, RabbitMQ), and authentication mechanisms (OAuth, JWT, SAML).
• Familiarity with CI/CD tools (Jenkins, GitHub Actions, GitLab CI/CD).
• Experience in Agile/Scrum development methodologies.
• Strong knowledge of multi-threading, concurrency, and design patterns.

Role Description

• Excellent knowledge in Web development using PHP, Codeigniter,Laravel and MySQL
• Experience in third-party rest APIs integration.
• Knowledge in Shopify,Wordpress is an additional advantage.
•  Experience in CRM (ZOHO,Salesforce) is an added benefit.
• Good knowledge of CSS / JavaScript / HTML/ Bootstrap

Qualifications

• Computer Science and Software Development skills
• Back-End Web Development expertise
• Programming and Object-Oriented Programming (OOP) knowledge
• Bachelor's degree in Computer Science or related field
• Strong problem-solving and analytical skills
• Experience with web application design and development
• Ability to work both independently and collaboratively

Essential Responsibilities:

• Software analysis, design, development, and customizations of software applications on IBMi
• Develop Design and test cases
• Prepare project technical delivery documents such as Technical Design Documents, analysis, documents, Unit Test Reports, and others
• Actively participate in software quality Engineering process activities
• Stakeholder interactions daily
• Mentor junior resources and provide technical guidance as and when required
• Production Support and other maintenance activities on IBMi
• Participate in daily stand-up or equivalent calls
• Provide accurate timely status reports
• Work under agile frameworks including but not limited to Kanban and Scrum
• Any experience of support IBMi-based ERP packages would be added advantage
• Perform the production code promotional and other change management activities
• Providing technical leadership to project team members and responding to inquiries regarding errors or questions about programs

Job Requirements:

• Minimum Bachelor’s Graduate in Engineering or equivalent
• 10+ years of total experience is required
• Excellent written and oral communication skills

Essential skillset:

• Operating System: OS/400,WINDOWS
• Languages : RPGLE, COBOL, CL400,CLLE, STORED PROCEDURE
• Database : DB2/400
• ERP : MPICS, BPCS

Write and post technical job descriptions

Source potential candidates on niche platforms, like LinkedIn

Parse specialized skills and qualifications to screen IT resumes

Perform pre-screening calls to analyze applicants’ abilities

Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions)

Coordinate with IT team leaders to forecast department goals and hiring needs

Craft and send personalized recruiting emails with current job openings to passive candidates

Participate in tech conferences and meetups to network with IT professionals

Compose job offer letters

Onboard new hires

Promote company’s reputation as a great place to work

Conduct job and task analyses to document job duties and requirements

Keep up-to-date with new technological trends and products

• Devising strategies for increasing the market and market share of company's product in the given region and ensuring effective implementation of the same.
• Improving brand & credibility of the company's product in the international market via - Continuous product promotion campaigns along with monitoring and ensuring the implementation of the same
• Defining strategies to explore new international markets and generating higher revenues from the international sales
• Maintaining and developing relationships with new & existing clients.
• Being responsible for pre and post shipment documentation: Invoice/ Packing list, Executing post shipment documents as per the terms of the export order, preparing BRC, etc.
• Planning and coordinating with the team as well as various vendors for the timely delivery of orders.
• Ensuring that shipments are in compliance with all laws and regulations. You need to be well updated with the various export laws.

• The candidate should have 4+ years of experience in developing International sales as well as export documentation.
• Good contact base in various countries of Distributors
• Good contact base in various countries of Buyers
• Good contact base in various countries of Chain Stores
• The Candidate should carry analytical thinking as he/she is expected to work with sales data.
• Excellent Communication Skills (Verbal & Written).
• Ability to handle overseas Buyers, CHA & Transporters independently.
• Experience in Pre- & Post Export Documentation.
• Very well versed in MS Word & MS Excel.
• Having experience in Digital Marketing will be preferred.

• Strong communication skills (written and verbal)
• Responsive, reliable and results oriented with the ability to execute on aggressive plans
• A background in software development, with experience of working in an agile product software development environment
• An understanding of modern deployment tools (Git, Bitbucket, Jenkins, etc.), workflow tools (Jira, Confluence) and practices (Agile (SCRUM), DevOps, etc.)
• Expert level experience with AWS tools, technologies and APIs associated with it - IAM, Cloud-Formation, Cloud Watch, AMIs, SNS, EC2, EBS, EFS, S3, RDS, VPC, ELB, IAM, Route 53, Security Groups, Lambda, VPC etc.
• Hands on experience with Kubernetes (EKS preferred)
• Strong DevOps skills across CI/CD and configuration management using Jenkins, Ansible, Terraform, Docker.
• Experience provisioning and spinning up AWS Clusters using Terraform, Helm, Helm Charts
• Ability to work across multiple projects simultaneously
• Ability to manage and work with teams and customers across the globe