About platoWorks
We at PlatoWorks explore and build products in Blockchain, Cryptocurrencies and VR/AR. We help traditional businesses become more efficient, streamlined, creative and innovative by helping them realize the potential of latest tech - Blockchain and VR/AR. We provide complete end to end solutions and even help companies in research based projects that require engineers and manpower that can approach a problem through non-traditional and unconventional routes.
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We are seeking a highly motivated and creative individual to join our marketing team as a Digital Marketing Executive. The ideal candidate will be passionate about digital marketing, possess strong analytical skills, and have a good understanding of various digital marketing channels and techniques.
Key Responsibilities:
- Social Media Management:
- Develop and implement social media strategies to increase brand awareness and engage with the target audience.
- Create and schedule engaging content across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
- Monitor social media channels for trends and opportunities to engage in relevant conversations.
- Analyze social media metrics and generate reports to track performance and optimize strategies.
- Content Marketing:
- Collaborate with the content team to create compelling and SEO-friendly content for blogs, website, email campaigns, etc.
- Optimize content for search engines and ensure it aligns with the overall digital marketing strategy.
- Utilize content marketing tools and platforms to distribute content effectively and reach the target audience.
- Email Marketing:
- Plan and execute email marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Segment email lists based on demographics, behavior, etc., to deliver targeted and personalized campaigns.
- Monitor email deliverability, open rates, click-through rates, and other key metrics to optimize campaign performance.
- SEO (Search Engine Optimization):
- Conduct keyword research to identify opportunities for improving website ranking and driving organic traffic.
- Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
- Monitor website performance using SEO tools and make recommendations for continuous improvement.
- Paid Advertising:
- Assist in managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.
- Monitor campaign budgets, performance metrics, and ROI to optimize ad spend and achieve business goals.
- Stay updated on the latest trends and best practices in digital advertising.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience or internship in digital marketing roles is a plus.
- Strong understanding of digital marketing concepts and techniques.
- Proficiency in social media management tools, email marketing platforms, and SEO tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads.
-should be good enough in market and trend research.
-should have good interaction with the team and their capabilities.
- should be able to acknowledge and train the team on the latest trends and keep the team motivated.
-very good communication skills to interact with clients.
-be in continuous engagement with the clients and understand their views
Job Description for Project Manager:
- Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
- Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
- Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
- Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
- Responsible for client receivables; planning and execution of monthly retention.
- Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
- Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
- Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
- Achieves strategic customer objectives and account plans defined by company management.
- Good relationship-building skills (internal, external, and cross-cultural).
- Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
- Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
- Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.
What we are looking for-
- Excellent communication skills
- Must have enthusiasm and a sincere attitude.
Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.
We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Digital Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!
Requirements and skills :
- Proven experience as Digital Marketing Executive or similar role.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media.
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts for Social Media Marketing and Website. (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website.
- Prepare promotional emails and organize their distribution through various channels.
- Collaborate with designers to improve user experience.
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Retaining existing clients.
We're looking for leaders with - owner's mindset, passion, and agility.
Job Description:
- Engages in superior customer service by making information readily available
- Management of content in all social media channels, website and sales collateral
- Persists in sales even in the face of failure
- Demonstrates products and services as deemed necessary by airlines and management
- Schedules appointments and meetings as necessary
- Management of sales questionnaires and answers to questions from clients
- Makes product knowledge readily available to self and other sales people through various resources
- Finds ways to sell products in the face of a down market
- Researches client base to find new types of customers and sells to them accordingly
- Creates a plan for gaining customers and then retaining them based on warranties or guarantees
Candidate Description:
- MBA Graduate with one plus years of experience in Software Product Marketing and Sales.
- Good Analytical and creates a plan for engaging the target market
- Analyzes the competition to create a plan for engagement
- Makes product appeal to the target market
- Optimize the sales process with learnings from each win and loss
- Regularly scans information on the web for ideas on best practices in sales, marketing and product management
- Plans and sets up booths at trade shows and demonstrates the quality or uses of a product
- Demonstrates superior time management skills and meets deadlines
About the role:
We’re looking for a dedicated and efficient professional to join our Digital Marketing (Amazon & Website Marketing teams), and deliver timely results on the projects assigned.
● We work in a consultative manner with clients to deliver better value, rather than just acting as the execution arm. We deliver work that increases value across the entire client operations. This requires us to be proactive and creative in our interactions across all channels.
● The world of eCommerce marketing keeps on changing continually, and staying updated is the only key to stay ahead. To excel here, it is crucial to have curiosity and self-drive to solve new problems. And then, also teach others in the team about it, thereby widening the skill-base within the company.
● We may be a bunch of sharp and intelligent chaps, but it is only through extensive collaboration that we have grown, and remain one of the most capable organizations in eCommerce Marketing. We work hard to grow ourselves and also others around us.
Responsibilities:
Project Execution:
● Design digital campaigns and implement various marketing activities to achieve project goals, for multiple clients at a time
● Assist the Project Owner to provide deliverables to the clients in a timely and efficient manner
● Create and analyze business reports on strategy and campaign performance
● Keep up to date with the latest marketing strategies & technologies, and help in improving existing solution offerings
● Participate in the strategizing process for clients and collaborate with internal teams for efficient execution
Client Assistance:
● Understand the client and their business goals from a holistic perspective
● Prioritize client requirements during project execution and deliver on time with perfection
● Collaborate with the Project Owner and other team members to ensure that everyone is aligned
● Look for opportunities to improve processes, further efficiencies, and make communication more effective
What you'll need?
● Bachelor's degree in any field
● Excellent problem-solving and analytical skills
● Strong interpersonal skills and ability to work independently with little supervision on projects
● Aspiration to learn, grow and develop self as a leader
● Ability to prioritize in a high volume and fast-paced environment
● Highly organized and detail-oriented, with a strong ability to manage several competing tasks simultaneously
Who Should Consider Joining?
● If you like challenges and think from a first principle basis,
● If you are driven to take ownership and get on the driver's seat,
● If you have the aspiration to grow fast in the dynamic environment of a start-up,
● If you are a collaborative team member, who believes in collective success,
● If you are someone who makes objective, fact-based decisions
Who should not consider joining?
● If the role description does not excite you, then you should not join us
● We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us
● If you are not a self-starter who is willing to learn & experiment more, then you should not join us.
What We Offer:
● Limitless growth and learning opportunities
● A collaborative and positive culture — Your colleagues will be as smart, helpful, and driven as you.
● Guidance and mentorship from industry experts and renowned IIT Alumnus
● In house digital marketing training from specialists, hence a digital marketing experience is not mandatory for this profile
● An opportunity to make an impact — Your work will contribute directly to our strategy and clients' growth
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact
Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning
and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights
by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
● Own end-to-end execution, measurement, reporting, and optimization of campaigns
across channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
● Managing two verticals of Impact Guru business, one is online donation(E-commerce) &
Lead Generation(Seekers).
● Lead a team of performance marketers & Data Analyst
● Partner with internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
● On a day-to-day basis, you will be expected to optimize campaigns based on data
breakdowns and insights.
● Understand ways to scale campaigns across platforms in an optimal manner.
● Perform interest research in Facebook using audience insights and ads manager.
● Create a digital media plan based on requirements across multiple platforms
● Understand how content works across different social media platforms
● Create insightful reports based on data from performance marketing campaigns
● Tag with your copy and art partners to achieve a digital-first creative output on
campaigns.
● Work on Launching & Optimising other marketing channels like Taboola, Criteo,
Outbrain, Adroll etc.
● Work on retentiton marketing through Mo engage or internal communication.
● Coordination with SEO Team for Organic ranking updates & suggestions
● Assist Social media team in scaling the organic GMV from social pages, also assist them
in increasing the followers on each social media pages
● Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration,
Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and
creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.
Skills (Mandatory skills)
Planning, implementing and managing company's overall SEO strategy
Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy
Expert in Competitor analysis
Reporting
Responsible for leading and mentoring SEO team to drive business goals
Off-page seo
Audit
Personality traits-
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and Good time-management + problem-solving skills
Excellent written and verbal communication skills
Responsibilities-
- Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
- Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
- Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Identify new sources for high quality relevant backlinks
- Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities
Preferred-
Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy
Experience range-
10- 15years
You are a great fit for this role if you relate deeply with the following expectations:
1. You have 1+ year of prior experience working with an edtech startup.
2. You should be someone who has a curious, analytical and data driven mindset. Someone who is a learning machine and thinks from first principles.
3. You are someone who deeply enjoys working on digital marketing, both from strategic as well as tactical perspective, with a result-obsessed approach.
4. You should have 3+ years of full-stack digital marketing experience across all verticals including Paid Social Media, PPC, SEO, Email Marketing, CRO, Web Analytics. (please note that this means you should have an expertise in each of these channels)
5. You have great copywriting and written communication skills, which you execute with a customer-obsessed mindset.
6. You have a clear history of delivering amazing digital marketing results for your organizations/clients in terms of brand awareness, traffic, leads, customer acquisition & retention in a cost-effective & time-efficient manner.
7. You have developed your own unique and unconventional growth hacks from your experience.
8. You have good experience working on tools like Ahrefs/Semrush, Wordpress, Mailchimp, Google Analytics, OptinMonster, Hotjar, CRO tools, OneSignal etc.
9. You have a deep understanding of digital user journeys and optimized customer funnels.
10. You should be from a Tier 1 Engineering/MBA college in India. (preferred, but not mandatory)