SEO Executive

Responsibilities

Contribute to the preparation of policies to form a long-lasting digital association with consumers.

Supervise the current company incidence on social media marketing campaigns.

Active involvement in Search Engine Optimization (SEO) efforts.

Provide inventive designs for content marketing.

Coordinate with Social Media Marketing Manager in regards to the online adverts.

Stay updated with digital marketing trends and attend networking events.

Requirements

Bachelor’s degree in Marketing, Information Technology or relevant field.

Proven work experience as Digital Marketing Executive,

Exceptional knowledge of digital marketing ideas on SEO and SEM.

Working experience of ad aiding tools like DART, Atlas, etc.

Knowhow of web analytics tools.

Experience in creative content writing.

Ability to work in a team or individually as and when required.

Ability to manage and handle multiple tasks.

Outstanding problem-solving skills.

Exceptional attention to detail.

A critical thinker.

Good verbal and written communication skills.

Strong working experience with Google Analytics

Job Description : SEO executive (4-5 years of exp)

We are looking for someone who has - 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

We are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.

He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.

You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.

You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.

As the Affiliate Manager you will:

• Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
• Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
• Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
• Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
• Performing marketing research on potential affiliate partners
• Monitoring affiliates and enforcing company procedures around affiliate programs
• Regularly monitoring campaign performance
• Compiling and submitting campaign performance reports
• Providing monthly invoices to affiliate partners
• Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
• Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
• Manage the relationships with key affiliates, maximizing their promotion
• Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
• Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
• Creating campaign reports that show progress and return on investment

Required Qualifications:

• At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
• Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
• A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
• Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
• Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
• Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
• Experience with affiliate marketing networks and search engine marketing is a must
• Knowledge in ad-serving technologies, experience in campaign management
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

Dear Candidate,

Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.

Job Title: Digital Marketing Executive
Experience: More than 2 years

No. of openings: 5

Location: HSR Layout, Bangalore

Salary: Depends on the candidate, however paying higher than the market standard.

Job Description:

• Creating campaigns and ads on Google | Facebook  I Tiktok I You tube 
• Monitor and analyze campaigns to meet goals
• Hands-on Bid Optimization
• New Keyword Development and Testing
• Coordinate with the Graphic Designing team to get creatives made for ads
• A/B testing of page designs to maximize conversions
• Landing Page Optimization
• Pushing our Digital marketing Strategies beyond industry best practices

Requirements:

• Our ideal candidate has 2+ years of digital marketing experience.
• Must have managed a marketing budget of 10 Lakhs per month or more
• An analytical mind and an interest in the Digital marketing industry is must.
• Eager to learn, self-driven, independent problem-solving ability

Qualifications:

• BTech/BE
• Excellent understanding of digital marketing concepts
• Strong creative and analytical skills

Skills:

• Google Ads | Facebook Ads I Tiktok I You tube
• Creative thinking
• Data Analysis
• Marketing tools experience

Contact Person:
Shubha Gupta
HR Manager