Business Development Associate

Role summary

We are looking for an Email Marketing Specialist who combines analytical thinking with

creativity to drive high-performing campaigns. This role requires someone who can

independently plan, execute, and optimize email marketing initiatives while leveraging data to improve engagement and conversions. The ideal candidate is detail-oriented, proactive, and comfortable working across multiple tools, campaigns, and datasets.

This role comes with a high level of ownership. You will be responsible for managing email as a core growth channel end-to-end, from strategy to execution to optimization. We’re looking

for someone who can take initiative, test new ideas, and continuously improve performance without relying on constant direction.

What You’ll Do

1. Campaign Strategy & Planning

● Plan and execute email and outbound campaigns for lead generation

● Create targeted campaigns aligned with user personas and business goals

● Manage campaign calendars and ensure timely delivery across multiple initiatives

● Work with lead data tools (e.g., Apollo, Snov.io) to build and manage prospect lists

● Leverage AI tools (e.g., Claude, ChatGPT) to accelerate the whole process

2. Marketing Automation & CRM Management

● Build and manage automation workflows with a focus on logic, scalability, and efficiency

● Work extensively with CRM platforms (preferably HubSpot) for campaign execution and

tracking

● Maintain and optimize contact databases, segmentation, and lifecycle stages

3. Data Analysis & Optimization

● Ensure best practices in email deliverability, including domain setup and inbox health

● Track campaign performance using key metrics such as open rates, CTR, conversions,

and ROI — and for outbound specifically, monitor reply rate, positive reply rate, meeting

booked rate, and sequence-level A/B results

● Continuously test and optimize outreach sequences for reply rates and conversions

● Use data to derive insights and continuously improve campaign effectiveness

● Work with spreadsheets (Google Sheets/Excel) to analyze campaign data and generate

reports

4. Audience Segmentation & Persona Mapping

● Develop and refine customer personas for targeted communication

● Segment audiences based on behavior, demographics, and engagement patterns

● Personalize campaigns to improve relevance and performance

5. Content & Quality Control

● Collaborate with sales/marketing to align messaging with ICPs and target accounts

● Collaborate with content/design teams to develop effective email creatives

● Ensure accuracy, consistency, and attention to detail in all campaigns

● Conduct A/B testing for subject lines, content, and CTAs

6. Cross-functional Collaboration

● Work with marketing, sales, and external vendors to align campaigns with broader goals

● Communicate insights, performance updates, and recommendations clearly

Qualification Criteria

● 2+ years of experience in lead generations campaigns and GTM strategies, including email marketing or a other paid marketing channels

● Demonstrated ability to own a channel end-to-end — from strategy and execution to reporting and optimization — with minimal supervision

● Strong analytical mindset with the ability to interpret data and make decisions

● Proficiency in Google Sheets (comfortable with basic to intermediate formulas and data handling)

● Hands-on experience with CRM tools, preferably HubSpot

● Strong understanding of audience segmentation and persona mapping

● Deliver regular performance reports (weekly/monthly) covering campaign results, key

insights, and recommended next steps

● Present findings clearly to internal stakeholders, translating data into actionable

recommendations

● High attention to detail and ability to manage multiple campaigns simultaneously

● Self-starter with the ability to work independently and proactively

● Strong problem-solving skills and structured thinking

● Good written and verbal communication skills

Preferred Attributes

● Experience with prospecting and campaign setup tools like Snov.io and/or Apollo

● Familiarity with A/B testing frameworks and experimentation

● Exposure to email deliverability best practices and tools

● Experience working in fast-paced or high-growth environments

● Understanding of email infrastructure (SPF, DKIM, DMARC) and its impact on deliverability

● Experience managing multiple sending domains and maintaining inbox health

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

• Overall Synopsis (Skills to focus) 
• Brush up your skills in Photoshop & Illustrator
• Illustrator tools - Pen tool, Gradient, Pathfinder, Blending modes, type on a path, rotate and reflect, mesh tool, selection tool, etc.
• Photoshop tools – change the color of the background, remove a selection, pen tool etc. 
• Make sure to revise to recreate curves, and nodes smoothly while doing vectorization.
• Try making some logo designs, and work on the curves & texture.

This is FULL TIME WFH NIGHT SHIFT role.

If interested kindly share your updated cv at 82008 31681

Job Title: Lead – Application Engineering

Remote | Chennai | Hyderabad | Bangalore

Tiger Analytics is a global AI and analytics consulting firm. With data and technology at the core of our solutions, our 2800+ tribe is solving problems that eventually impact the lives of millions globally. Our culture is modelled around expertise and respect with a team-first mindset. Headquartered in Silicon Valley, you’ll find our delivery centres across the globe and offices in multiple cities across India, the US, the UK, Canada, and Singapore, including a substantial remote global workforce. 

We’re Great Place to Work-Certified™. Working at Tiger Analytics, you’ll be at the heart of an AI revolution. You’ll work with teams that push the boundaries of what is possible and build solutions that energize and inspire.

Curious about the role? What your typical day would look like?

We are looking for Tech Leads working with our Application Engineering team, designing, and developing a variety of applications. More specifically, you will:

• Determine the functional, non-functional requirements and scope working with the business analysts and engineering managers
• Design and develop multi-tier, cloud-native, high performance, and scalable solutions
• Apply software engineering principles, design patterns and best practices to build solutions that are testable, secure, and robust
• Lead cross functional agile teams across the software development lifecycle
• Evaluate design alternatives using proof of concepts and collaborate with architects to choose optimal solutions
• Performing design and code reviews
• Collaborate with project/program managers to estimate, plan, and mitigate technical risks at module/project level
• Mentor and groom developers to deliver high quality solutions

What do we expect? 

• Years of Experience: 5+ years
• Relevant hands-on experience with one of more of the following:
• Programming Languages – Python with Django / Flask / Java / C#.net
• Web server technologies - Node.js / Nginx
• Database technologies - MySQL / Oracle / PostgreSQL / MongoDB
• Testing frameworks – Junit/ Selenium
• Cloud environments - AWS / Azure / GCP (Good to have)
• Good understanding of API design and development

You are important to us, let’s stay connected!

Every individual comes with a different set of skills and qualities so even if you don’t tick all the boxes for the role today, we urge you to apply as there might be a suitable/unique role for you tomorrow. 

We are an equal opportunity employer. Our diverse and inclusive culture and values guide us to listen, trust, respect, and encourage people to grow the way they desire. 

• The candidate should have 1+ years of full-stack PHP Laravel VueJs development experience
• He/she will be involved in to end to end development of web applications
• Highly proficient with the Vue.js framework and its core principles such as components, reactivity, and the virtual DOM.
• Very good experience creating attractive and responsive web design using HTML5, CSS, JavaScript, JQuery, Ajax, Bootstrap
• Expert in backend development using PHP, Laravel, MySQL
• Third-party integration and API development
• The candidate must have good communication skills and coordination skills

• PHP
• Laravel
• Vue Js
• HTML, CSS, JavaScript
• Databases and APIs 

• Career growth and opportunity to build your team
• Flexible working hours and open culture
• Competitive salaries and bonus structure
• Paid leaves / Leave encashment
• Employee-friendly HR policies

• Any Graduate / Post graduate in IT preferable MCA / MscIT / ME IT / M.Tech IT/ B.E IT / B.E Computer / BCA 

Perks and Benefits 

What you will get:

1. To be a part of the Core-Team 💪
2. A Chunk of ESOPs 🚀
3. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
4. High Growth Work Environment ⚙️

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value 💰
2. Ability to take Ownership of your work
3. Past experience in leading a team

Requirements:

1. Bachelor's degree or higher in Computer Science or in any related engineering discipline.
2. (2-4) years of experience in building scalable web applications.
3. Backend Maverick with proficiency in Java
4. Experience in requirement analysis, failure analysis, API design, distributed
5. Experience with React.js and modern JavaScript libraries and tooling.
6. consistency
7. Deep understanding of the "behind-the-scenes" of HTML rendering, CSS, and Javascript.
8. Ability to troubleshoot complex systems problems, debug, and find root causes.
9. Ability to effectively articulate and drive solutions to meet technical and business challenges
10. Excellent verbal and written communication skills

Role & Responsibilities

• A Proven work experience as a Ruby on Rails developer with good understanding of Java script, jQuery, HTML, CSS. The individual will need to be hands on with development, performance optimisation, secure development process, usability, and coding standards of the product.
• Strong ROR development experience and follows best practices (test-driven development, continuous integration, SCRUM, refactoring, and code standards).
• Should have a mix of excellent reasoning ability to document, develop and test software with the commitment to excellence and defect free product before being deployed.
• Should be able to work closely with all stakeholders to investigate, fix, optimise, test, and deploy high quality solutions.
• Should have hands on understanding of technical design, implementation, and maintenance of technical initiatives towards improving and scaling of products.
• Self-motivated and should rapidly incorporate new requirements and deliver successfully by self.
• Effectively communicates with peers and stakeholders, gathers and clarify requirements from technical & functional aspect.

• Follows software development process; consistently innovates processes to improve individual and team productivity and quality.
• Strong Analytical, Problem Solving Skills and participates in all activities with urgency, should be result oriented and with strong work ethic.
• Experience with Agile development lifecycle with excellent understanding of feature estimation and ability to communicate issues and risks that may impact timelines or resources.

Desired Candidate Profile

• 4+ years of IT experience.
• At least 4 years commercial web development experience.
• At least 3 years of Ruby on Rails commercial development experience.
• Familiarity with Relational and Non Relation Databases ( Postgres, Mysql, MongoDb)
• REST API development.
• Familiarity with In Memory Database ( Redis, Memcache )
• Web development - HTML, HTML5 JavaScript, AJAX, CSS, jQuery, http, REST.
• AGILE/SCRUM development Experience.
• Development practices - Rails test framework / TDD / BDD, Domain Driven Design, SOLID, refactoring, OOP design patterns
• Expertise in version control system ( GIT )
• Candidate need to be comfortable dabbling with some basic infrastructure management on AWS.
• Familiarity with ( React, Vue ) is a plus.