Functional Analyst

Responsibilities

We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):

● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)

● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions

● Drive initiatives to maximize LTV

● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis

● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth

Skills You’d be a great fit for the role if you display these qualities:

● Ability to drive data-backed business decisions for revenue growth

● Detail Oriented- Good at problem-solving skills

● Experience of working in unstructured environment and entrepreneurial in nature

• Action-oriented and energetic, with a focused and pragmatic approach to problem

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics

• Great coding skills (Java, Python, SQL);
• Solid skills in framework design;
• Knowledge of fundamentals of QA methodology. ...
• Understanding HTML, CSS;
• Using patterns Page Object, Factory in automation;
• Experience in CI and CD;
• Proficient in using various tools, such as Maven, Selenoid, JUnit.

• Collaborating across an agile team to continuously design, iterate, and develop big data systems.
• Extracting, transforming, and loading data into internal databases.
• Optimizing our new and existing data pipelines for speed and reliability. 
• Deploying new products and product improvements
• Documenting and managing multiple repositories of code.

• Experience with Pandas to process the data and Jupyter notebooks to keep it all together. 
• Familiar with pulling and pushing files from SFTP and AWS S3.  Familiarity with AWS Athena and Redshift is mandatory. 
• Familiarity with SQL programming to query and transform data from relational Databases. 
• Familiarities with AWS Cloud and Linux (and Linux work environment) are mandatory. 
• Excellent written and verbal communication skills.

• Excellent organizational skills, including attention to precise details. 
• Strong multitasking skills and ability to work in a fast-paced environment  Know your way around REST APIs (Able to integrate not necessary to publish)

• Python 
• Sql
• API 
• AWS 
• GCP 
• OCI 
• Azure 
• Redshift

• 5 years experience in database systems 
• 3 years experience with Python to develop scripts

We are looking for an amazing Jr. Account Executive to join our joyful Bengaluru team to skyrocket our projects in 2022 and beyond! You will play a key role in our India expansion by qualifying, supporting and managing inbound leads to a close and working effectively with our outreach strategy.

You will report to Karan, the Head of India, who opened the local entity in 2020 and work closely with our Sales team. 

Location: Bengaluru (Hybrid “Work From Home” policy with 3 days at the office per week) 

 Your responsibilities:

• Help grow the company’s MRR and services revenue.

• Maintain Hubspot and update with new contact information every week to fill sales pipelines with inbound leads
• Analyze and identify qualified inbound leads to contact them and introduce AppTweak’s tool and services. 
• Apply critical thinking during the sales process to anticipate and solve problems to increase ROI for prospects and generate revenue for AppTweak
• Conduct discovery calls and product demos to position our values and provide a personalized experience to our prospects 
• Manage the whole sales cycle from acquisition to close
  Develop and implement a sales approach plan by prospect/account to achieve your sales goals
• Achieve and reach regional sales targets (new business MRR)

• Develop and maintain our ASO leadership in India

• Establish a deep understanding of AppTweak’s business operations, including App Store Optimization, competitive landscape, and internal tools & processes
• Represent and advocate AppTweak’s brand during major mobile marketing conferences throughout the year in various locations such as New Delhi, Mumbai, Hyderabad, etc. (participate in 5 to 10 events per year)

• Connect with C-level and senior executives in the mobile and gaming industry to grow AppTweak’s reputation
• Organize and host ASO-related networking events to increase brand awareness and reputation

• Actively participate in cross-department cooperation.
  
  

• Partner with the Marketing team to leverage our content at its best and ensure consistency in our outreach/emailing campaigns
• Work closely with the Customer Success team to ensure smooth customer onboarding.
• Partner with the Product team by suggesting new features and ensuring the timely and successful delivery of our solutions according to prospects’ needs

Your requirement: Education and skills you will bring on board

• Bachelor or Master’s degree in Business, Communication, Marketing, Sales or any relevant field
• Fluent in English or business proficient
• 1+ years experience in Sales or Business Development
• Former experience in a SaaS or digital-based company
• Entrepreneurial mindset; you're hands-on and autonomous. You find creative solutions to problems in a fast-moving environment.
• Team player and over-communicator: proven track record of proactively sharing and asking for feedback, and are looking to add to the culture and skills of a growing team. 
• You are proactive, results-driven, and highly organized, with strong attention to detail;
• Brilliant communication skills (written & verbal) both with customers and within an organization
• Passionate about interacting with a broad set of clients, you can present online or in person.
• Strong interest in new technologies, data, and/or apps
  
  Nice to have:

• Knowledge in CRM software (e.g. Pipedrive, HubSpot, Salesforce, Zendesk, or other) and MS Office (particularly MS Excel) is appreciated
• Experience with people & project management.

What’s in it for you: We care about you!

• An exciting and fast-growing company with a people-first culture. “Diversity” and “work-life balance” are not just buzzwords at AppTweak.
• Flexibility in your work and opportunities for continuous learning and creative thinking.
• Supportive and collaborative environment focused on personal growth.
• Hybrid office/work from home policy
• Competitive compensation package (fixed + variable)
• 25 days of PTO on top of public holidays and sick days

An inspiring environment

• Chance to connect with various high-profile apps and games across different verticals.
• A unique culture based on 4 values: Learn, Play, Perform, and Friendly.
• Bi-yearly company-wide team building in Europe to meet your colleagues from all over the world.
• A diverse team within a flat hierarchy: we speak more than 15 languages altogether.
• A combination of personal and company growth to accelerate your career and help you reach your goals.
• Regular general team meetings and demo days to ensure everyone is aligned with AppTweak's growth path.