Senior Copywriter at Disruptive Wellness Products Co · Delhi · 4 - 6 years · ₹4.5L - ₹5.5L / yr · Posted 8 Feb 2022

Do you have excellent tech knowledge, have worked a little and wish to take your career in a new direction, then this role is for you.
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication
- Understanding the platform for communication and creating copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Follow industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly
What you need to have:
- Any Graduation
- Being highly creative and imaginative
- Having good written and interpersonal skills
- Working well in a team
- Ability to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques

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About the Role
We're looking for a Senior Copywriter who can turn ideas into impactful campaigns across digital and social platforms. If you're someone who can crack compelling concepts, write sharp copy, lead creative thinking, and collaborate seamlessly with designers, strategists, and clients, we'd love to hear from you.
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● Conceptualize and develop creative ideas alongside the creative and strategy teams.
● Decode client briefs and translate them into strong copy ideas and integrated campaigns.
● Write compelling, persuasive, and original copy across social media.
● Lead content ideation for monthly content calendars in collaboration with Account Managers and Strategists.
● Mentor junior copywriters by providing creative direction, feedback, and guidance.
● Present campaign ideas and creative concepts confidently to internal teams and clients.
● Collaborate with designers, art directors, strategists, and account teams to deliver high-quality campaigns.
● Stay updated on emerging trends, pop culture, and platform innovations to create relevant and engaging content.
● Lead small to mid-sized pitches and actively contribute to large business pitches
● Build and maintain strong relationships with clients and cross-functional teams.
Requirements
● Minimum 3+ years of experience as a Copywriter in an agency.
Excellent writing, editing, and storytelling skills.
● Strong conceptual thinking with the ability to develop campaign ideas across multiple platforms.
● Experience handling multiple brands and managing projects independently.
● Ability to take ownership, manage timelines, and work in a fast-paced environment.
● Strong presentation and communication skills.
● A degree in English, Journalism, Communications, Advertising, or a related field is preferred.
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● Familiarity with AI-assisted writing tools and evolving content trends
About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.
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Company: Miror Therapeutics
Location: Bengaluru
Experience: 6–8+ Years
Employment Type: Full-Time / Onsite
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Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in
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What We Value
Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.
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Portfolio is mandatory.
Indrani Dutta
https://www.linkedin.com/in/indrani-dutta-a9a65135/
About the Company
Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.
About the role
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- Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
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