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Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated
Job Description for Project Manager:
- Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
- Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
- Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
- Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
- Responsible for client receivables; planning and execution of monthly retention.
- Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
- Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
- Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
- Achieves strategic customer objectives and account plans defined by company management.
- Good relationship-building skills (internal, external, and cross-cultural).
- Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
- Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
- Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.
What we are looking for-
- Excellent communication skills
- Must have enthusiasm and a sincere attitude.
Job Responsibilities:
● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.
Qualifications:
● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.
Other Requirements:
● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness to learn
PPC Specialist:
Job Responsibilities:
• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape and internal product development efforts
Skills:
• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Preferably someone with 3-7 years of PPC/ SEM experience
• Are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
Should have handled monthly campaigns of 10lacs and above
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.
And if you’re excited about:
• Being a part of the company doing something really amazing & redefining stuff.
• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •
Competitive Compensation with the usual benefits
• A place full of like-minded & smart folks
• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you
Roles & Responsibilities :
- Participate in ideation of marketing strategy for various products across different geographies
- Plan, ideate and create content with the help of tools and external agencies/freelancers.
- Manage PR & Events for the entire organization.
- Understand and implement best marketing practices in the B2B SaaS industry
- Implement tools to automate marketing & content creation tasks
- Evaluate and deploy vendors, manage relationships, and own deliverables through constant communication
Mandatory Requirements :
- Excellent written and verbal communication (must)
- Min 7+ years of experience in marketing and/or content management in previous roles
- A strong understanding of the B2B SaaS industry or Retail industry.
- Ability to produce results in a fast-paced environment aligned with the organization's priorities
- Entrepreneurial, self-motivated, and ability to prioritize
- A strong focus on generating insights and data-backed decisions
- Familiarity with Digital Marketing tools will be a big plus
What is in it for you :
- Explore different facets of marketing in a fast-paced B2B environment
- Drive initiatives and set processes for scalable growth
- Closely work with Top management to craft compelling brand messaging
- Immense opportunity to join a team that is growing fast at an early stage
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred