Data Scientist

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

Market Segment: B2B 

About Ezyschooling

Ezyschooling is a technologically driven admissions platform that bridges the gap between admission-seeking parents and schools. We believe that parenting is the toughest journey in a person’s life, and so we have made it our mission to create a one-stop destination for all your parenting worries.

Our quest is to guide parents in their decision of choosing the right school for their child as we understand the impact this decision can have on their family’s future. Parents aren’t the only group we are helping through our platform. We help schools boost their admissions by completely digitalizing and streamlining the process.

Overview of the Role:

As a Area Sales Manager specializing in the Admission Business, you will be responsible for driving sales and revenue growth within your assigned territory by promoting and selling Ezyschooling Services to various educational institutions, including CBSE, ICSE, IGCSE, IB, and Boarding schools.

Your primary focus will be on understanding the unique admission challenges of each type of institution, building relationships with key decision-makers, and achieving sales targets.

Key Responsibilities:

A. Sales and Business Development:

1. Develop and implement a comprehensive sales strategy for the admission business, targeting Preschools, CBSE, ICSE, IGCSE, IB, and boarding schools within the assigned territory.
2. Identify and prioritize target schools and institutions, generating leads through various channels such as networking, referrals, and online research.
3. Conduct thorough research on individual schools, understand their admission processes, pain points, and requirements, and tailor admission sales pitches and product offerings accordingly.
4. Engage with school administrators, principals, admission officers, and other stakeholders to demonstrate the value and benefits of the admission management solutions.
5. Conduct product presentations and demonstrations to highlight key features and advantages of the solution.
6. Develop and negotiate pricing proposals, contracts, and agreements in collaboration with the sales team and the legal department.

B. Relationship Building and Account Management:

1. Build and maintain strong relationships with key decision-makers at CBSE, ICSE, IGCSE, IB, and Boarding schools, including school administrators, admission officers, and management teams.
2. Act as a trusted advisor to schools, providing expert guidance on streamlining admission processes, enhancing efficiency, and improving the overall admission experience.
3. Conduct regular check-ins with existing customers, address inquiries, and provide excellent customer service.
4. Identify upselling and cross-selling opportunities within the customer base and develop strategies to maximize revenue.

C. Area Management:

1. Effectively manage and prioritize the assigned area, including travel planning, scheduling meetings, and optimizing sales routes.
2. Stay updated on the latest trends, regulations, and industry developments related to admission processes in CBSE, ICSE, IGCSE, IB, and Boarding schools.
3. Attend relevant conferences, trade shows, and educational events to network, gather market intelligence, and represent the organization.

Requirements:

1. Proven experience in sales and business development, preferably within the education sector, specifically in selling admission management solutions to CBSE, ICSE, IGCSE, IB, and boarding schools.
2. Strong understanding of the admission processes and challenges faced by educational institutions.
3. Excellent communication and presentation skills, with the ability to effectively engage with school stakeholders at all levels.
4. The proactive and results-driven mindset with a track record of meeting or exceeding sales targets.
5. Ability to build and nurture long-term relationships with customers.
6. Strong negotiation and closing skills, with attention to detail in contract and agreement management.
7. Exceptional organizational and time management skills, with the ability to prioritize tasks effectively.
8. Willingness to travel within the assigned territory as required.
9. Bachelor's or master’s degree in business, marketing, education, or a related field is preferred.

Why Ezyschooling & What We Offer:

• Startup Environment - Work with a passionate and energetic team driven by results.
• Growth & Compensation: Competitive Salary + High Incentive + Conveyance

Few Pointers

• Years of Experience: 4+ years (2+preferably in EdTech/B2B/School sales)
• Nature of Engagement: Full time
• Salary: As per industry standard.
• Work Location: Kolkata, Bangalore, Hyderabad
• The number of positions: 02
• Role Type: Full time
• Product website Ezyschooling.com

Job Title:

UI/UX Designer

Roles & Responsibilities:

Understand requirements and contribute to project development activities.

Ensure compliance with the documented software processes and procedures throughout the life cycle of software products.

Design solutions for enterprise-level projects.

Build and deliver prototypes of solutions for complex problems.

Experience Range:

3 - 5 years

Educational Qualifications:

Any graduation, and Any PG and Any Doctorate

Job Responsibilities:

Proactive problem-solving skills

Strong communication design skills.

Strong User-Experience (U/X) design skills.

Strong User-Interface (U/I) design skills.

Thoughtfulness towards teamwork & team leadership

Solid design portfolio

Figma, Sketch, Adobe XD, Adobe Photoshop, Adobe Illustrator

Mac OS environment experience required

Skills Required:

Sketch, Figma, Communication Skills

EverestEngineering -Software Engineering when you need it. High quality, scalable, distributed development teams are ready to help you now. Sustainable software development. Fit for purpose. Doing the right thing both for our customers and for yours.

As a team, we are passionate and motivated by the impact our organization can have on our customers, employees, the industry, and the world. We are here to accelerate software innovation by digitally connecting the global workforce. Through our experience, we know that working with remote teams and getting it right can become a competitive advantage for organizations. We want to provide this advantage to customers and partners that are trying to have a positive impact on the world through software innovation

Excellence is at the forefront of our mission. We see an opportunity to shift the narrative of working with offshore teams - from a frustrating cost-cutting exercise to a beneficial value addition.https://everest.engineering/

Our experience means we understand the problems software companies face trying to build offshore distributed teams because we've been there before ourselves.

We work iteratively together to manage these problems for you, or to provide extra capacity in peak times so that you can do what you do best – deliver amazing innovations and delighting your customers
To see the quality of our code, you can checkout some of our open source projects: https://github.com/everest-engineering" target="_blank">https://github.com/everest-engineering

Specialties- 

Big Data, Web Development, Mobile Development, Agile Development, Data Analytics, Software Product Development, and Remote Working

HeadQuarters- Melbourne, Victoria

We love people who in general - 

• have a passion to own and create amazing products.
• are able to clearly understand the customer’s problem.
• are a good collaborative problem solver.
• are a really really good team player.
• are open to learn from others and teach others.
• are able to take the meaningful feedback and improve continuously.
• can commit to inclusion, equality & diversity.
• can maintain integrity at work.

You are the one if - 

• you love solving problems.
• you have a keen interest in understanding and analysing the customer problems and solutions. 
• you possess good listening, communication (verbal & written) and presentation skills.
• you can empathise easily with customers.
• you can facilitate and lead workshops that generate customised business solutions.

• analyse the as-is system and collaborate with clients to create artefacts (personas, journeys, epics, stories, to-be system etc.) to outline business vision, objective, product roadmap, and a project release plan.
• effectively manage the scope and constraints of the project.
• work in agile teams that help in the successful delivery of a project.
• effectively prioritise and obtain buy-in from all the stakeholders to help the team with the requirements.
• write detailed stories to help the team understand the requirements.
• demonstrate flexibility in picking up things/roles needed for the successful delivery of the project. 
• collaborate with the UX team to understand and contribute to the user research & design process.
• be an effective liaison between the client and your team to manage the product backlog and keep an eye on the software delivery.

We are looking for a Digital marketing expert who is deeply passionate about marketing, loves to take initiative, and is a go-getter.

The responsibilities include:

1) Search Engine Optimization

2) Media outreach

3) Developing strategies for Paid Search Engine Marketing campaigns and outbound campaigns to generate leads, 

4) Coming up with an innovative social media content strategy and executing it

5) Assessing the result of marketing efforts, communicating with the management team and improvising the plan to get the best results.

To be successful in this role, you need to be self-driven and display outstanding performance. This is an excellent career-defining opportunity for a seasoned professional who enjoys a position filled with variety, challenges, depth, and autonomy.