Data Analyst

Job Description for Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: Mydbops

Location: Bengaluru

About Mydbops

Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.

Role Summary:

We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.

Key Responsibilities

• Campaign Management & Execution
• Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
• Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
• Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams

Analytics & Data-Driven Decision Making (Critical Requirement)

• Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
• Build comprehensive campaign performance dashboards with actionable insights
• Analyze campaign data to identify trends, optimize spend, and improve conversion rates
• Provide weekly/monthly performance reports with clear recommendations
• Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
• Conduct A/B testing and implement data-backed improvements

Content & Creative Development

• Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
• Collaborate with technical teams to translate complex database concepts into compelling marketing messages
• Design infographics and explainer visuals for technical blog posts and LinkedIn content

Technical Collaboration

• Work closely with DBAs and technical staff to understand product offerings and client pain points
• Develop technically accurate marketing content for database optimization, migration, and managed services
• Stay updated on database industry trends and competitive landscape

AI & Automation

• Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
• Explore and implement marketing automation tools to improve efficiency

Must-Have Skills

Analytics & Tools (Non-negotiable)

• Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
• Experience setting up conversion tracking, UTM parameters, and attribution models
• Ability to analyze data and extract actionable insights
• Excel/Google Sheets proficiency for data analysis and reporting

Campaign Management

• 0-1 years managing Google Ads and LinkedIn Ads campaigns with proven ROI
• Experience with B2B lead generation and marketing funnel optimization

Design & Content

• Proficiency in Canva, Figma, or Adobe Creative Suite
• Strong copywriting skills for technical B2B audiences
• Experience creating social media content and ad creatives

Technical Aptitude

• Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
• Familiarity with WordPress/Webflow, hosting platforms, and web technologies
• Comfortable working with technical teams and translating technical concepts
• 
  

Nice-to-Have Skills

• Experience marketing SaaS, cloud, or database products
• Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
• Certification in Google Analytics, Google Ads, or digital marketing
• Experience with AI-powered marketing tools and LLM applications
• Understanding of SQL or database concepts
• 
  

Job Details:

• Job Type: Full-time opportunity 
• Work time: General Shift
• Mode of Employment - Work From Office (Bengaluru)
• Experience - 0-1 year

•  Development using .net core
•  Requirement understanding and getting on client calls
•  Work closely with the nearshore developer
•  Perform code reviews and unit testing as planned
•  Participate in peer reviews.

•  Strong knowledge on C#, .net core 5 and Entity Framework
•  Knowledge on PostgreSQL
•  Web API, building Microsoft .NET-based web or Enterprise applications
•  Experience in building and consuming Asp.NET MVC & Web API or REST API  using 
• jQuery, JSON, AJAX, Asp.net Web Services.

•  Knowledge on Docker and Kubernetes
•  Knowledge on AutoMapper

• BizTalk Development:
• Design, develop, and deploy BizTalk solutions for integrating business processes.
• Build custom BizTalk maps, orchestrations, pipelines, and adapters to meet integration requirements.
• Troubleshoot and resolve issues with BizTalk applications, ensuring minimal downtime.
• Implement best practices for BizTalk development and integration.
• Create and maintain documentation related to BizTalk applications and processes.
• SQL Development & Management:
• Develop, optimize, and maintain SQL Server databases, including stored procedures, queries, and triggers.
• Write efficient SQL queries to extract, transform, and load data.
• Perform database tuning and optimization for performance improvements.
• Ensure database security, integrity, and backup.
• Conduct routine maintenance tasks such as patching and updates for SQL databases.
• Integration & Collaboration:
• Collaborate with business analysts and other developers to understand business requirements and integrate them into solutions.
• Participate in design and code reviews, ensuring quality and standards are adhered to.
• Assist in the deployment of BizTalk solutions and SQL database updates to production environments.
• Support Existing Systems:
• Provide ongoing support and maintenance for existing BizTalk applications, SQL databases, and integration processes.
• Troubleshoot, monitor, and optimize existing BizTalk integration workflows, databases, and related services.
• Ensure smooth operations by resolving issues and improving the performance of legacy systems.
• Monitoring & Support:
• Monitor the performance of BizTalk applications and SQL databases to ensure optimal performance.
• Provide ongoing support for BizTalk integrations and SQL database issues.
• Troubleshoot and resolve technical issues related to integrations and SQL queries.
• Provide 2nd/3rd line support for any issues that arise in the production environment.

Required Skills & Qualifications:

• Technical Skills:
• Strong experience with BizTalk Server (preferably BizTalk 2016 or later).
• Expertise in creating and managing BizTalk orchestrations, maps, and pipelines.
• Proficient in SQL Server (SQL Server 2012/2014/2016/2017/2019).
• Experience with T-SQL, stored procedures, triggers, views, and indexes.
• Familiarity with SQL Server Management Studio (SSMS) and SQL Server Integration Services (SSIS).
• Knowledge of web services (SOAP, REST) and messaging formats (XML, JSON).
• Experience with BizTalk adapters and message brokers.
• Analytical and Troubleshooting Skills:
• Strong problem-solving skills with the ability to debug and troubleshoot BizTalk and SQL issues.
• Ability to quickly understand new systems and integrations and provide efficient solutions.

1. Counseling and Guidance:

• Provide counseling to prospective students and parents about academic programs and admission processes.
• Assist individuals in understanding and navigating the admission requirements.

1. Lead Conversion:

• Convert leads into successful admissions by effectively communicating the benefits of Amity University.
• Follow up with potential students to facilitate the application process.

1. School and College Outreach:

• Visit schools and colleges in Visakhapatnam to build relationships and promote Amity University.
• Conduct presentations to highlight the university's offerings.

1. Seminar Participation:

• Participate in seminars to represent Amity University and address queries from attendees.
• Collaborate with marketing teams for successful seminar organization.

1. Application Management:

• Oversee the admission application process, ensuring accuracy and completeness.
• Work with administrative staff to streamline and enhance the application experience.

1. Reporting:

• Maintain records of counseling sessions and admissions progress.
• Provide regular reports on counseling activities to the immediate supervisor.

1. Event Coordination:

• Assist in organizing and coordinating admission-related events and activities.

Requirements:

• Bachelor's/Master's degree in Counseling, Psychology, Education, or a related field.
• Previous experience in admission counseling is preferred.
• Excellent interpersonal and communication skills.
• Empathy and understanding in assisting students through the admission process.
• Ability to work collaboratively with other team members.

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

This is a full-time work-from-office role based out of Gurgaon.

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

1. SAP SD(Sales and Distribution) - HANA Sales of S/4 HANA

2. O2C(Order To Cash ) business process expertise,

3. SAP SD Implementation/Support/Development project expertise.

4. Exposure to SAP SD configurations (O2C processes, Pricing Procedure, Revenue account determination, Credit Management, Rebate Processing, Batch Management, Consignment, Stock transport orders)

5. S/4 Migration/Implementation/AMS experience

• Proven software development experience and ANDROID skills development
• Proven working experience in ANDROID app development and
• Have published at least one original ANDROID app
• Experience with ANDROID SDK
• Experience working with remote data via REST and JSON
• Experience with third-party libraries and APIs
• Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies
• Experienced in SWIFT Language

• Design and build advanced applications for the Android platform
• Collaborate with cross-functional teams to define, design, and ship new features
• Work with outside data sources and APIs
• Unit-test code for robustness, including edge cases, usability, and general reliability
• Work on bug fixing and improving application performance
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency