DBA SDE

DIGITAL MARKETING SPECIALIST

ABOUT US

Datacultr is a global Digital Operating System for Risk Management and Credit Recovery, we drive Collection Efficiencies, Reduces Delinquencies and Non-Performing Loans (NPL’s). Datacultr is a Digital-Only provider of Consumer Engagement, Recovery and Collection Solutions, helping Consumer Lending, Retail, Telecom and Fintech Organizations to expand and grow their business in the under-penetrated New to Credit and Thin File Segments. Datacultr’s platforms, make the underserved and unbanked segment viable, for providers of Consumer Durable Loans, Buy Now Pay Later, MicroLoans, Nano-Loans and other Unsecured Loans. We are helping millions of new to credit consumers, across emerging markets, access formal credit and begin their journey towards financial health. We have clients across India, South Asia, South East Asia, Africa and LATAM. Datacultr is headquartered in Dubai, with offices in Abu Dhabi, Singapore, Nairobi, Mexico City and Ho Chi Minh City; with our Development Center based out of Gurugram, India.

JOB DESCRIPTION

POSITION – Executive / Senior Executive/ Specialist

ROLE – Individual Contributor

FUNCTION – Growth

WORK LOCATION – Gurugram

QUALIFICATION – B.Tech/ B.C.A/ M.Tech/ MBA

EXPECTATION

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing, a strong understanding of current digital marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution

KEY RESPONSIBILITIES

Digital Strategy Development –

 Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.

 Conduct market research and competitor analysis to identify trends and opportunities in vertical that the company operates in.

SEO/SEM –

 Optimize website content and landing pages for search engine marketing.

 Perform ongoing keyword discovery, expansion, and optimization. Campaign Management –

 Plan and hands-on execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns.

 Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Creation and Management –

 Develop content calendars and ensure content is informative, engaging, and aligned with brand messaging.

 Collaborate with internal teams and vendors to create landing pages and optimize user experience.

Analytics and Reporting –

 Use data to identify trends and insights, and adjust strategies accordingly.

 Prepare weekly/monthly/quarterly reports on campaign performance and suggest improvements.

Collaboration and Coordination –

 Work closely with the other teams to align digital strategies with overall marketing goals.

KEY REQUIREMENT

 Proven working experience of a minimum 3 years in digital marketing in a B2B startup.

 Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

 Solid knowledge of website analytics tools (e.g., Google Analytics and Tag Manager and other relevant tools).

 Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus.

PERKS & BENEFITS

 Flexible Working Hours

 Medical Benefits

 Exciting work culture

Job Role - Interfacing Executive

Location - Pune

Responsibilities:

• Provide service and customer support during field visits
• Follow discussed schedule and execute accordingly
• Manage all on-site installation, repair, maintenance, and test tasks
• Diagnose errors or technical problems and resolve them with a guided approach,
• Follow regular reporting to the manager
• Document processes where required
• Follow all company's and department's field procedures and protocols
• Cooperate with the technical team and share information across the organization
• Comprehend customer requirements and make appropriate recommendations/briefings
• Build positive relationships with customers

Requirements

• 1-3 years experience in field support
• Ability to troubleshoot, test, repair and service technical equipment
• Excellent written and verbal communication ability
• Ability to work flexible shifts and adapt to changing work schedules
• Familiarity with mobile tools and applications
• Strong multi-tasking and organizational skills

About CrelioHealth:

CrelioHealth (formerly LiveHealth) is an IT product company in the Health care domain. We are an almost decade-old IT product organisation.

We are a flourishing, Open & Flexi culture organisation with a youthful team. We are a group of young enthusiasts who are passionate about building the best line of products in healthcare diagnostics. Our product is LIMS & CRM used for Pathology Labs & Hospitals.

Our Product -

1. CrelioHealth LIMS - Web-based LIMS (Laboratory Information Management System) and RIS (Radiology Information System) solution for automating your processes & managing the business better
2. CrelioHealth CRM- Patient booking and engagement tool to take patient experience to the next level.
3. CrelioHealth Inventory - Online platform to manage your lab inventory, stock, and purchases

Org link - https://creliohealth.in/

We are voted as the #14 rank in G2’s List of Best Software Sellers for 2021.CrelioHealth (formerly LiveHealth) is a cloud-based LIS and RIS solution that enables Laboratory staff, doctors, and patients to easily access and manage medical information using the same platform. Find out more at https://creliohealth.com/ or get updates on https://blog.creliohealth.in CrelioHealth for Diagnostics

Blog - CrelioHealth for Diagnostics

Job description

Job code: Application Engineer

Ducom Instruments now have an opening for the position for Application Engineer. Looking for dynamic and hands-on experience in LABVIEW to set out to improve the overall functioning of the client’s software. Creating new architecture, working with existing software and engineering hardware components that optimize certain technology. Comfortable in coding languages, and particularly those that apply enterprise solutions.

Application Engineer responsibilities span from software architecture design, programming, testing, debugging, and software maintenance. Documentation of the product including flowcharts, algorithms, codes, and other relevant information, software upgrades, user support, and training activities also comprise of important responsibilities in this position.

Minimum requirements:

• Knowledge on LabView
• CLAD certified
• Knowledge of communication protocols, e.g. USB, RS232, IEEE, RS485, TCP/IP, Modbus
• Knowledge of general software design/documentation processes in test and measurement systems
• Problem-solving skills
• Experience with Controls / Automation Engineering / Robotics interface programming
• Knowledge and exposure of digital electronics and instrumentation

Preferred qualifications:

• LABVIEW, C and C++ Programming and Arduino skills preferred
• Minimum of 2-3 years’ experience/fresher’s in instrumentation software development in industry / R&D
• Bachelors or a Master’s degree in Computers Science, mechatronics, robotics, electrical and electronics.
• Ability to thrive in across functional and cross-cultural work environment
• Excellent organizational and multi-tasking skills
• Ability to travel, occasional travel will be required
• Salary as per company standards

• Create various email lists and campaigns
• Create and design various CTAs and email templates
• Test the success of every campaign
• Determine email marketing KPIs
• Develop and present reports on a weekly basis
• Develop a lead generation strategy
• Create smart email lists
• Increase email subscriptions
• Analyze data to get smart insights
• Suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Generate Positive leads