
- Writing reusable, testable, and efficient code.
- Design and implementation of low-latency, high-availability, and performant applications.
- Implementation of security and data protection.
- Integration of data storage solutions {mysql, redis}.
- Understanding the requirements and planning the implementation accordingly.
- Good interaction with the team. Good debugging skills.
- Strong proficiency with JavaScript {optimized code}.
- Knowledge of Node.js and frameworks available for it {sequelize}.
- Understanding the nature of asynchronous programming and its quirks and workarounds.
- Optimization in terms of memory and time.
- Good understanding of server-side templating languages.
- Basic understanding of front-end technologies, such as HTML5, and CSS3.
- Proficient understanding of code versioning tools, such as Git.

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Job Description:
PHP Developer (candidates having experience with PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)
Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.")
Website: www(dot)funnelkit(dot)com
Location: Delhi, Tilak Nagar (work from office/ on-site only)
Experience: 5+ years + AI mindset
Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customization)
Working Days: 5 days - Monday – Friday
About FunnelKit
FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.
We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.
Role Overview
This role is ideal for someone who:
- Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
- Enjoys solving real customer problems
- Has worked on production-level WordPress plugins or SaaS products
- Takes ownership of both development and troubleshooting
You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.
You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.
Key Responsibilities
1. Plugin Development & Product Feature Development
- Build and maintain WordPress plugins to extend site functionality and improve user experience
- Own architecture decisions for complex features across multiple products
- Work with the Product team to convert requirements into high-quality code
- Build custom solutions based on real customer use cases
- Ensure all features are properly tested and documented before release
- Mentor mid-level and junior developers through code reviews and pairing
- Lead initiatives that improve developer productivity and code quality
- Think creatively about technical challenges—finding innovative solutions
- Drive technical standards and best practices for the team
2. WooCommerce Integration & WordPress Hooks
- Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
- Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins.
3. Troubleshooting & Release Stability
- Monitor product behavior after updates and releases
- Debug complex cross-system issues and performance bottlenecks
- Ensure smooth upgrades and backward compatibility
- Perform root-cause analysis to prevent repeat issues
- Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce.
4. Product Improvement & Analysis
- Design scalable solutions that work across our product ecosystem
- Analyze L2 support tickets to identify patterns and gaps
- Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs
5. Git & Code Management
- Manage code using Git (commits, merges, releases)
- Maintain clean, scalable, and secure codebases
- Follow WordPress and WooCommerce best practices
- Conduct regular code reviews
6. AI-Assisted Development
- Use Cursor AI for code assistance, security checks, and snippet creation
- Improve development speed while maintaining high code quality
- Work closely with the development team to ensure smooth integration of plugins with existing systems
- Document technical decisions and create knowledge-sharing resources
7. QA & Test Case Collaboration
- Create clear use cases for QA testing
- Work closely with QA to ensure all features and fixes are thoroughly tested
- Reduce post-release bugs through strong pre-release validation
8. Internal Support to Customer Success
- Assist Customer Success Engineers with technical guidance
- Help resolve complex L1 issues when required
- Ensure recurring problems are documented and addressed at the product level
- Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
- Debug complex WordPress, WooCommerce, and plugin-related issues
- Provide fast, stable, and scalable solutions
- Identify recurring issues and propose long-term product improvements
- Coordinate closely with Customer Success Engineers
9. CSS & Template Development
- Develop and maintain CSS and templates for FunnelKit products
- Ensure responsive, cross-browser compatible designs
- Maintain high UI and performance standards
Required Skills & Experience
- 5+ years of hands-on WordPress development
- Strong experience with:
- WordPress Core & Plugin Development
- WooCommerce internals and its ecosystem (APIs & customizations)
- WordPress hooks (actions, filters, and custom hooks)
- PHP mastery (expert-level OOP, design patterns and SOLID principles)
- Database proficiency - Advanced MySQL skills, query optimization, custom table design
- JavaScript, HTML, CSS
- Strong debugging and troubleshooting skills to resolve plugin related issues
- Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
- Experience working on product-based WordPress plugins or SaaS
- Strong understanding of orders, checkout flows, and extensibility points
- Proficient with Git version control and collaboration
- Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
- Technical Leadership: Code review experience, mentoring ability, architecture decision-making
- Communication: Explains complex technical concepts clearly to different audiences
- Ability to work on-site from our Delhi office
Nice-to-Have Skills
- Payment gateway integration and debugging experience
- Background processing and job scheduling (Action Scheduler or similar)
- REST API design and development
- Multi-currency or internationalization experience
- Subscription/recurring billing systems knowledge
- Contributing to or maintaining open-source projects
- Experience building WooCommerce extensions
- Experience with checkout, cart, or conversion-focused products
- Familiarity with performance optimization and security best practices
- Experience using AI tools for development
- Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.
Why This Role is Exciting
- Product Impact: Build features that directly impact revenue for thousands of businesses
- Cross-Product Thinking: Work across an ecosystem of products, not siloed features
- Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
- Real Leadership: Influence technical direction without organizational bureaucracy
- Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
- WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems
What Success Looks Like
First 3 Months:
- Lead your first major feature from design to deployment
- Establish yourself as a reliable code reviewer
- Identify and fix a significant performance or architectural issue
First 6 Months:
- Own a product area and drive its technical direction
- Mentor team members with measurable improvement in their skills
- Ship an innovative solution that becomes a best practice
First Year:
- Drive cross-product improvements that benefit the entire ecosystem
- Be the technical leader others consult for complex decisions
- Contribute to hiring and growing the engineering team
What We Value
- Product-minded engineering: Understanding business impact, not just technical elegance
- Ownership mentality: Taking responsibility for outcomes, not just tasks
- Continuous improvement: Always learning, always getting better
- Knowledge sharing: Writing docs, mentoring others, building team capability
- Creative problem-solving: Seeing opportunities others miss, finding better ways
What We Offer
- Opportunity to work on globally used WordPress products
- Competitive senior-level compensation
- High-ownership, low-bureaucracy environment
- Collaborative, product-driven culture
- Competitive salary based on experience
- Long-term growth and learning opportunities
- Technical leadership growth opportunities
How to Apply
- Links to significant projects you've led (GitHub, WordPress.org, portfolio)
- Brief note on a technical challenge you solved creatively
NOTE: This is a full-time, on-site position based in Delhi. Remote or hybrid candidates will not be considered.
FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
- Paid time off
Ability to commute/relocate:
- Tilak Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Experience with Core PHP, WordPress & WooCommerce is a must.
Work Location: In person
1. Design and implement RESTful APIs
2. Optimize the performance of applications for full-scale production deployments
3. Test software to ensure responsiveness and efficiency
4. Participate in code reviews
5. Write clean, scalable & efficient code along with technical documentation
Requirements:
1. 2+ years of backend development experience along with a degree in Computer Science, Statistics, or a relevant field
2. Sound knowledge and application of algorithms and data structures with space and complexities
3. Hands-on experience with JavaScript and Node.js
4. Knowledge of scripting languages like Python is a plus point.
5. Effective communication skills: Regularly achieve consensus with peers and clear status updates
6. A willingness to learn new technology, whatever lets you deliver the best product
Benefits:
1. You get to work in a liberal environment with some of the best engineers and entrepreneurs
2. Competitive CTC along with the opportunity to receive ESOPs/Tokens
3. Remote work culture
Bonus Points:
1. Understanding of web3 concepts
2. Experience working in blockchain or fintech space
3. Founded or have worked as a founding engineer in a startup previously.
4. Experience working with a remote team
Merchify is a one-stop solution for creators to start their merch store for zero investment. Our goal is to empower creators to monetize their content and grow their audience without the need for any upfront investment.
We’re in search of a back-end engineer that specializes in building highly scalable, highly available, reliable, secure, and fault-tolerant systems. As a part of the Core Backend team, you'll be working on some complex and interesting problems. With a lean team like ours, you'll have ample opportunities to work with various aspects of the application and build something meaningful.
What you'll do?
- Work closely with design, product management, and front-end teams to create REST APIs using NestJS
- Write reusable, testable, and efficient code
- Design and implementation of low-latency, high-availability, and performant applications
- Work on the implementation of security and data protection
- Review and optimize the app usage by monitoring key metrics and rectifying the issues proactively
Must haves
- 1+ years of experience in NodeJS-based frameworks like NestJS, and microservices-based architecture is a bonus.
- Understanding of OOPS concepts, persistence, threading, queuing, and caching.
- Thorough knowledge of designing, implementing and scaling relational and document-based databases
- A love for systems and an ability to think through and plan for their life cycles, edge cases, interactions, and failure modes
- First principles thinking, Excellent problem-solving ability
- A good all-rounder with a can-do, startup mentality
Nice to haves
- Experience with ReactJS
- Cloud deployment and scaling experience
Why you should join today?
Merchify wants to make a change for the better in lifelong learning. By joining at the start of the adventure you will have an opportunity to make this your own baby and have fun shaping the future of the industry.
- 2+ years of experience with Node.js
- Expertise in Typescript, AWS, Firebase, MongoDB, and Express
You will be bringing:
- Hands-on experience in writing applications using Node.js (including Socket.io and Express or similar)
- Excellent knowledge of a few of the available databases such as MySQL, MongoDB, etc.
- Proficiency in application deployment on Linux or Ubuntu environments
- Proficiency in JavaScript languages like React and/or Angular, along with a comprehensive experience in open-source frameworks
- Experience in server-client architecture project(s)
- Ability to prioritize in a chaotic and ambiguous environment
- An open, growth mindset when giving and receiving feedback
• You will design high level architecture solutions, write high quality code, do code reviews
• You will take ownership to run and maintain the services in Cloud infrastructure
• You will continuously evaluate relevant technologies, influence and drive architecture and design discussions
You must have
• Strong desire to work at an early stage startup
• Strong desire to learn and improve yourself every day
• Strong hands-on development experience
• Proficiency in Computer Science fundamentals – object oriented design, data structures, algorithm - design, and complexity analysis
• Strong knowledge of sql/nosql databases
• Strong experience in developing Rest APIs
• Hands-on experience in developing and deploying MicroServices
• Experience with designing scalable architecture
• Strong knowledge of git
• Experience with redis, memcache
• Experience with Kafka, RabbitMQ
• Experience with ElasticSearch, Solr
• Experience with running applications in production, CI/CD
• Experience with performance tuning
• At least 2 year experience in leading a small team of developers
It would be nice if you also have
• Experience with Google Maps or similar technologies
• Experience with geospatial applications/libraries
Responsibilities
Design Develop and maintain web functionalities
Work with Tech Lead to propose a technical solution
Liaise with designer to implement the UI/UX elements for web and mobile interfaces
Troubleshoot production problems and provide user support.
Design and conduct tests:
- Integrate multiple systems from different vendors with seamless data flow
- Investigate new technologies and continue to update your technical skills
- Write well-structured and testable code following the set guidelines
Requirements
Degree in IT or equivalent
More than 3 years of web-based application development experience in PHP.
Strong knowledge of PHP web frameworks: CodeIgniter, Laravel, Bootstrap, AngularJs, Angular Material, Symphony, Zend, Cake and Flask.
Languages
PHP, JavaScript, HTML, CSS, Python.
Databases: MySql
Operating Systems: Ubuntu, Windows and Macintosh.
Others: jQuery, AJAX, JSON, Celery, Git, API, AWS, Facebook API, Twitter API, Google API,PayPal Integration, nginx, Apache,AmCharts, Mpdf and PhantomJs.
Mandatory:
Strong knowledge in Continuous Integration/Continuous Delivery tools, e.g. Jenkins
Strong knowledge in planning for testing strategy, test suites and test cases.
Proficient understanding of code versioning tools (e.g. Git)
Understands web trends, including social media integration and the impact of the growth of mobile/tablet browsing
More than 3 years of web service (REST, SOAP) and API development and management
Strong Knowledge of security standards and techniques for web applications
Strong technical knowledge in software development methodologies, design patterns and implementation
Proven ability to carry a feature from start to finish, including prototypes, design specifications, constructive coding, unit testing and problem resolution
Preferred
Strong in SQL & PL/SQL and have good working knowledge on the relational database(s) (MySQL)
Experience With Selenium Web, Appium, Endtest.io Automated Regression Tools
Advantage
Experience with other server-side stacks (Node.js, Python, Java etc.) a plus
Experience developing native or hybrid mobile applications for IOS and/or Android a plus
Experience in the development and production of standards-based websites using HTML/5, CSS/3, JavaScript, jQuery, AJAX, JSON across multiple browsers a plus










