D2C Operations & Growth Manager

Role & Responsibilities:

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

• Define and execute the overall performance marketing strategy aligned with business and revenue goals
• Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
• Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership:

• Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
• Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
• Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

• Manage and mentor performance marketers, media buyers, and agencies
• Collaborate with Sales, Design, Content, Product, and Tech teams
• Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

• Own analytics setup including GA4, GTM, Pixels, CRM integrations
• Ensure accurate attribution, lead quality tracking, and funnel visibility
• Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

• Improve landing page performance, lead quality, and conversion rates
• Partner with UX, content, and tech teams to enhance user journeys
• Align marketing outputs with sales conversion and closure metrics

Ideal Candidate:

• Strong performance marketer profile
• Must have 4+ years of experience in performance marketing
• Must have atleast 1+ years of experience in a managerial role
• Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
• Must have proven experience managing large monthly ad budgets
• Must have an understanding of attribution models, funnels, and CRM-based tracking
• Must be proficient in advanced Excel/Google Sheets
• Product companies (Fintech, Startups preferred)

Strong B2B Tech Sales profiles

Mandatory (Experience 1): Must have a minimum 5+ YOE in B2B SaaS / Enterprise Tech sales, preferably in ERP, CAD, or Factory Automation tools.

Mandatory (Experience 2): At least 3+ YOE selling ERP solutions or CAD Softwares.

Mandatory (Experience 3): Proven track record in offline / field sales and experience in selling complex solutions.

Mandatory (Tools): Proficient in CRM systems (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.)

Mandatory (Company): Experience in B2B SaaS Product companies or IT/Tech Services companies.

Mandatory (Note 1) - Total experience should not be more than 7 Years.

Mandatory (Note 2) - Overall Expected CTC should not be more than 15L

After your selection, we are having 7 days of unpaid OJT and this is for everyone who joins in sales. In which 1 day will be product training and product briefing session will be conducted. In OJT period you are required to achieve 2 sale unit of any ticket size in order to get on boarded as a permanent employee of the company. If your shortlisted, you can expect your Intent offer letter by EOD and you can attend the product training tomorrow.

JOB DESCRIPTION | IFAS PUBLICATIONS | GRAPHIC DESIGNER INTERN

ABOUT COMPANY: IFAS Publications is India's No. 1 publisher for reference books in graduate and postgraduate college exams, as well as competitive examinations like CSIR NET, UGC NET, GATE, SET, PSC, CUET PG, IIT JAM, and more, IFAS Publications is your trusted companion in the quest for excellence. Since our humble beginnings in 2002, we have grown to become the fastest-growing publishing house in India, with over 200+ titles available at 2000+ bookshops and leading online stores. Our commitment to "Learning Made Simple" drives us to provide books that empower every student to achieve their academic goals. We have 4 branches in India - Kolkata, Pune (Someshwarwadi & Hinjewadi), Jodhpur, and Hyderabad. 

Join the IFAS Publications family and unlock your full potential!

RESPONSIBILITIES:

• Study design briefs and determine requirements.

• Schedule projects and define budget constraints.

• Conceptualize visuals based on requirements.

• Prepare rough drafts and present ideas.

• Develop illustrations, logos and other designs using software or by hand.

• Use the appropriate colors and layouts for each graphic.

• Work with copywriters and creative director to produce final design.

• Test graphics across various media.

• Amend designs after feedback. • Ensure final graphics and layouts are visually appealing and on-brand.

REQUIREMENTS: • Qualification: Minimum Graduated.

• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop).

• A strong portfolio of illustrations or other graphics.

• A keen eye for aesthetics and details.

• Excellent communication skills.

• Ability to work methodically and meet deadlines.

NOTE: This is a paid internship 3 months & with full potential to convert it into a fulltime role based on your internship performance - Stipend bracket (5k to 7k per month).

Working Days: Monday to Saturday

Working Time: 10 am – 7 pm

Office Location: Shivranjan Tower, 2nd Floor, Someshwar Wadi Rd, near Rajwada Hotel, In front of Pawana sahkari Bank, Someshwarwadi, Pashan, Pune, Maharashtra 411045. 

Website: www.ifasonline.com

• Designing and developing user interfaces using angular.Js best practices.
• Adapting interface for modern internet applications using the latest front-end technologies.
• Writing JavaScript, CSS, and HTML.
• Developing product analysis tasks.
• Making complex technical and design decisions for AngularJS projects.
• Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
• Conducting performance tests.
• Consulting with the design team.
• Ensuring high performance of applications and providing support.

>> Qualification

• Bachelor’s degree in computer science, computer engineering or similar.
• Previous work experience as an angular JS developer.
• Proficient in CSS, HTML, and writing cross-browser compatible code.
• Experience using JavaScript building tools like Gulp or Grunt.
• Knowledge of JavaScript MV-VM/MVC frameworks including Angular JS.
• Excellent project management skills.
• Proven experience implementing front-end and back-end JavaScript applications.
• Excellent communication skills.
• Critical thinker and good problem-solver.

1. We are looking for Javascript wizards who can work with designers, product managers to collaboratively own the front-end, building responsive and elegant mobile+desktop web UIs at Mobishaala. Bridge the gap between graphical design and technical implementation, taking an active role on both sides and defining how the application looks as well as how it works.

Despite the global pandemic, Flexiple has been growing ~25% month on month for the last 6 months and has grown its fully distributed network of highly skilled tech talent across ~50 countries now.

Our Marketplace & Talent Operations team till date has been led by https://www.linkedin.com/in/suvansh-bansal/">Suvansh Bansal, right now assisted by a 10 member team. We are now looking to add a leader to the team who can help us hire, grow, nurture, and retain quality operations talent. Additionally, you will play a key role in leading the strategy and execution to ensure that high-quality freelance talent is onboarded and optimally placed to meet client demands (average deal size of ~US$30000).

You have the opportunity to be a part of a company that is leading the remote work revolution and be the revenue-driving force in the premium B2B services industry Flexiple operates in. We expect to grow to $15 million by end of FY22-23.

Kindly note, this is a remote position.

• Attracting & Retaining Talent - Build and execute a strategy to effectively attract, onboard, and retain talent to meet the speed and quality expectations of our clients. This includes collaborating with our screening teams to optimize the process for sourced talent. Your strategic and analytical thinking will contribute to the formulation of unique solutions to streamline such processes.
• Optimize matching process - Lead a fully distributed team and ensure work practices are designed to encourage revenue optimization. The focus thus, needs to be on assessing client needs, finding the "right" freelancer, so that we can match freelance talent to meet the speed and quality expectations of our clients. A key work area would be to do supply planning in alignment with forecasted client demand.
• Collaboration with Sales team - Build robust feedback loops with the Sales team to ensure that both teams work in the same direction. Your success will be measured by exceeding established KPIs for the supply and the demand teams.
• Driving improvements with the Marketing team - Lead efforts while working with the founders to dramatically scale the inbound funnel. Your role will be prioritize the different methods of talent acquisition to meet the forecasted client demand. Your insights will help the marketing team build landing pages and site resources to attract and retain targeted talent.
• Work with the Founders - Share feedback backed by strategic and analytical thinking with the founders on tech products (for freelancer success, onboarding, and matching), technical screening, talent success (laying out a clear path for success for our community).
• Team - Lead by example, hire/ train/ mentor mentor junior team members, and provide instant, relevant feedback on areas of improvement for processes and performance.

Expectations in Week 1

1. Understand our business model and way of working.
2. Work with key teams to learn the core of Flexiple's talent operations and sales capabilities.

Expectations in Month 1

1. Take ownership of a set of freelancer leads and work on the process followed for them.
2. Complete a current state assessment of the structure and functions that define attracting, onboarding, and retaining talent.
3. Pick up necessary tech skills that are needed for the industry.

Expectations till Month 3

1. Take ownership of a set of client leads and work on finding the best matches for them.
2. Complete a current state assessment of the structure and functions that define the Talent Matching process.
3. Work with the existing Talent Operations team to help them improve their sales ability, industry knowledge, and tech understanding.
4. Get the team in the habit of hitting their targets every month.
5. Build up on the tech skills you picked up in the first month.

Expectations till Month 6

1. Assess, develop, and execute strategies to effectively onboard, and retain talent while adapting to the specialized needs of our clients.
2. Begin to assess, develop, and execute strategies to effectively matching talent while meeting the speed and quality expectations of our clients.
3. Gain a deep understanding of the supply/ demand dynamics within Flexiple to assist with prioritization of matching activities and optimal supply planning.
4. Build up on the tech skills you picked up in the first 3 months.

Expectations in Year 1

1. Take ownership of the talent attraction, on-boarding, retention, and matching teams to meet changing demands and drive revenues.
2. Develop and nurture robust feedback loops between the Talent Operations team and the Sales teams to efficiently run the matching process.
3. Evaluate the current team and bridge shortfalls by hiring, training, growing, and retaining internal talent for the Talent Operations team.
4. Develop supply models to ensure we can meet client expectations for current and future needs.

• 5+ years of experience in business operations/ management consulting, developing and executing strategies, leveraging analytics and KPIs to inform decision-making and performance management.
• Strong analytical skills and ability to problem solve to inform supply planning decisions so that priorities can be set are mandatory.
• Ability to lead a global team, provide motivation and clear direction to meet expectations by instilling accountability for quality, sense of urgency, and deepening of customer relationships with both clients and freelance talents.
• Proven ability to collaborate effectively and develop strong cross-functional relationships, especially with Operations and Sales functions.
• Accustomed to working in a metrics-driven environment and success in developing methods to achieve KPI expectations.
• Expertise in building a replicable playbook to hire, train, mentor junior team members.
• Ability to adapt to changing business priorities and environments.

• A fully remote (work from anywhere) role
• Receive a more-than-competitive salary plus benefits
• A flat and transparent culture
• Support for setting up home office
• Laptop on joining
•  
• Enjoy a culture with opportunities for growth and learning