Copywriting Lead

Looking out for Product Marketers -2023 MBA Passouts who can join immediately.

Key Responsibilities:

• Develop and identify new ICPs, IBPs, potential buyer-in-market signals and more for new products and services we or our clients offer to the market
• Responsible for the creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
• Communicate the value of new products and services to the sales and marketing team
• Speak and present both internally and externally to promote the story of our or our client's offerings
• Develop and implement promotional activities such as promotions and product launches
• Understand the market, target customers, their needs, the competition landscape to identify growth opportunities
• Build highly engaging campaigns across user funnels to increase conversion rates
• Create messaging and hooks for the entire customer journey, top of the funnel, middle of the funnel, bottom of the funnel
• Representing the customer voice in product development, marketing and all related communications.
• Develop comprehensive marketing plans for sales and marketing teams.
• Work closely with the product/service development team to determine the most profitable course for each existing and new product.
• Help the marketing team to generate strong momentum ahead of new product launches.
• Focus on implementing programs that consistently generate new, high-quality leads for our company
• Increase our digital presence with meaningful content, messaging, and tactics

Key Requirement:

• Data-driven with keen creative capabilities
• Ability to decode, grasp, and complex technical domains and convert it into customer problem statements
• Incredible ownership, accountability, follow-up/follow-through skills
• Strong collaboration across teams
• Strong numerical and analytical aptitude.
• Ability to think and react in a high-energy, fast-paced environment.
• Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
• Technical aptitude and agility to learn web-based tools
• Very strong written communication and presentation skills
• Project ownership and using customer data to identify and prioritize opportunities
• MBA degree is preferred

Job responsibilities include, but are not limited to:

• Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.
• Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.
• Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.
• Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.
• Own growth, content and digital marketing completely: experience in PR/ Comms not needed.
• Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

What will set this person apart:

• BS/BA degree
• 3+ years experience in management consulting and/ or previous experience in a founders role. Former founders encouraged to apply
• Strategic thinker that can tailor nuanced responses to different audiences and define priorities
• Ability to weigh in on or make decisions with authority across all parts of a business
• Self starter; highly motivated and resourceful with proven ability to lead and execute
• Exceptional organizational and task management abilities
• Ability to execute good judgment, tact, professionalism and diplomacy when interacting with employees, managers or clients
• Adept at handling multiple competing priorities in a fast-paced, results-driven, rapidly changing environment

 Fresher Most Welcome (Education Background – Marketing only)

 Must have Good Knowledge with Marketing

 Must have Knowledge with Product Sales

 Experience with Product Sales or Marketing (Plus Point)

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram