Copywriter

Role :- Jr. Copywriter

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities:

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Working with the social media team to conceptualize posts

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience:

● 1+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

Vakilsearch is on a mission to make Legal Simple. We are the leaders in Indian Legal, Tax, and Compliance. Our mission is to simplify businesses to be in compliance with the Government through end-to-end process and workflow automation. This is the key initiative of Vakilsearch as we look to revolutionize legal space in India.

We are a technology-driven platform, offering services that cover the legal needs of start-ups and established businesses. Some of our services include incorporation, government registrations & filings, accounting, documentation, and annual compliances. In addition, we offer a wide range of services to individuals, such as property agreements and tax filings. Our mission is to provide one-click access to individuals and businesses for all their legal and professional needs.

About the Role

Vakilsearch is seeking a to join our Product Team to clearly and concisely communicate product concepts and workflows. Your primary responsibility is to develop a unified and standardised content strategy. You will work closely with the Customer Journey team, UI/UX team and Marketing team to delight and educate our customers, bringing expertise in technical writing, product content and improving overall customer experience.

Responsibilities

• Write UX copy for a variety of products, projects and scenarios
• Work closely with Product Managers, Product Designers, Illustrators, Marketing team and front-end developers throughout the creative and product development process
• Strategize content for the product flow, from requirement gathering to ideation, research, production, testing and review feedback
• Think like a user and write catchy notifications content for mobile and web products
• Maintain consistency in communication by defining a framework for Product Designers

Requirements

• Minimum 2-4 years of experience as UX writer (or similar job titles)
• Bachelor’s degree in Computer Science or related is an advantage
• Experience writing content for web/mobile products
• Experience writing emails, landing pages, and editorial content
• Proven ability to collaborate successfully with cross-­functional teams
• A deep sense of accountability, adaptability, and being able to work in a fast-paced environment
• Portfolio of writing samples to be shared along with resume

DIGITAL COPYWRITER

Responsibilities

| Work as part of the content marketing team along with the head of Marketing to drive creative content for customer interactions across multiple touchpoints & channels in their journey 

| A typical week will include Keyword-driven copy for PPC campaigns, creative content for landing pages, customer engagement emailers/SMS/Whatsapp messaging, Social Media campaign ideas

| You will also be tracking performance of your copy, and working with the lead generation teams to manage edits & revisions on the campaign copy on a regular basis

Desired Experience & Skills

| You’ve worked for at least 2 years as a Digital Copywriter with a B2C/D2C organization, and have a have a portfolio of work that you’re proud to share 

| You can demonstrate how you would measure success of your copy

| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)

| You have active working knowledge of Google Analytics & Ad Manager, as well as other Ad Platforms, and can collaborate effectively with the PPC team as well as other marketing functions 

Responsibilities

- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.

- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to

final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.

Requirements

- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.

- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.

We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Job responsibilities:

• Performing exhaustive research to gain in-depth knowledge of all customer personas
• Performing extensive research and analysis on consumer thoughts and trends
• Creating specifications and content appropriate for the brand's customer personas
• Strategizing content pillars and sub pillars
• Planning the editorial calendar and content proposition
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Developing editorial strategy, so content is consistent across all delivery platforms
• Conducting periodic content audits
• Tracking and calculating content ROI
• Ensuring that content strategy meets business objectives
• Strategizing and improving content delivery and promotion
• Analyzing content marketing strategy to evaluate whether it's working or not.
  
  

Qualifications and skills:

• 4 years of experience as a Content Strategist or a similar role
• Excellent copywriting skills & editorial competency
• Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Content delivery skills – you determine the best distribution channel to deliver content to your audience.
• You should have experience in handling and strategizing marketing campaigns.
• Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
• Good analytical abilities to spot patterns and trends in content marketing data
• Having a keen interest in organizational goals and targets

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field