Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
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Executive Summary
Are you looking to level up? The Senior Product Owner (Digital Transformation) role at FirstPrinciples and the partner that you will be staffed with is a multi-million-dollar digital transformation initiatives on web and mobile with one of the largest Luxury Home Builders in the United States.
About FirstPrinciples & The Role
FirstPrinciples is a Tech Holding company with a Venture Studio as part of its holdings. One part of the Venture Studio business at FirstPrinciples is about working with large enterprises on long-term digital transformation initiatives within their organization. The position that we are currently hiring for involves a multi-million-dollar digital transformation initiatives for one of the largest Luxury Home Builders in the United States. Our scope involves working as expert consultants to advice and execute on upgrading the IT & Tech different internal and stakeholder facing systems within their organization. We are working on both web and mobile platforms.
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This is for an experienced Product Owner/Manager who is looking to take their career to the next stage by working on a large-scale initiative that will challenge and extend their current capacities.
At FirstPrinciples, we truly act as a Tech Strategic Consultant along with having the operational capacity to implement the suggested recommendations. This role is for someone who is able to provide recommendations to the client while having the ownership of the end deliverables. While we have technical leaders also staffed within this partnership, we are looking for someone who can talk the talk with senior engineers and tech architects and understand their recommendations and its implications.
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- Experience in Consulting clients on Problem Statements V/s Solution Building based on AS-IS and TO-BE
- Experience converting Business Cases to Technology case and Building Products from scratch thus Translating Business Requirements into Software Requirement Specifications
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Full Stack Developer - Averlon