Performance Marketing Specialist

Role and Responsibilities
1. Manage the Acquisition and retention Funnels for the Manufacturer and
Retailer business lines
2. Manage growth metrics like CAC and Cost of Retention for the Retailer product
3. Manage the Optimization and Automation of the above funnels in collaboration with
the Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects
5. Work closely with the Business, Product and Customer Delight Leaders
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications

Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels

Nurture the Culture
1. Sustain innovation and experimentation as part of the Growth process
2. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
3. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
4. Know when to pull the plug and switch to a new initiative as per the need
5. Be quick at decision making and stay highly purpose-driven

Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve

We're Looking For A Digital Marketing Executive. The Candidate Should Be Very Intelligent, Skillful, Practical, And Smart. Must- Have Knowledge About Digital Marketing Field.

Roles & Responsibilities:

1. Conducting On-Site And Off-Site Analysis For SEO
2. Creating High-Quality SEO Content.
3. Leading Keyword Research And Optimization Of Content.
4. Keeping Up-To-Date With Developments In SEO.
5. Good Knowledge Of Back Link Analysis.
6. Familiarity With Google Analytics And Other Analytic Tools.
7. Excellent Written Communication Skills Using Google Analytics
8. Assisting With Blog Content.
9. Administer Search Engine Programs (XML Sitemaps, Shopping Feeds, Webmaster Tools) For Purposes Of Diagnostic Reporting On Client Projects
10. Proficiency In MS Excel, PowerPoint, And Word

Required Knowledge & Skills:

1. Digital Marketing
2. Seo
3. Google Tools
4. Advertising
5. Marketing

Who Can Apply

Only Those Candidates Can Apply:

1. Who Are From Surat
2. Who Have Relevant Skills And Interests

 

Proximity is fully distributed team of developers, designers, product nerds and geeks building cutting edge tech at the intersection of growth and speed.

We're currently looking for a creative and strategic Social Media Manager to join our growing team. You need to have a talent for telling stories through copy, images, and video, and a deep understanding of how to build and maintain an identity online. As the first hire in our Marketing/Social Media department, you will need to straddle multiple roles, be proactive, and have the ability to work cross-functionally while managing various projects.

• Staying up to date with the latest social media best practices and technologies.
• Creating quick content for social media, as well as more infrequent (but important) long form content for our blogs/newsletters.
• Identifying all the key platforms our brand needs to be active on, and then creating a plan to make it happen.
• Planning/ writing/shooting/scheduling and optimizing daily posts across multiple social platforms. Remember that we are a remote team with few opportunities to meet in-person, conduct photoshoots, etc. You need to be able to create content that humanizes the team regardless of this challenge.
• Maintaining and communicating a consistent brand online. You need to understand who we are and ensure that everything we put out aligns with our identity. You will create content with an elevated aesthetic that is in-line with our brand, and write clear, engaging copy.
• Engaging our audience online in real-time conversation, and identifying more opportunities to do so.
• Delivering data informed performance reports that measure both post level performance trends and broad reach and business impact.
• Working closely with the design, product, and tech teams to create relevant content.
• Designing our growth and awareness strategy with remarkable social campaigns
• Growing the social media and marketing team as needed

• Proven work experience in social media and community management.
• Excellent written communication skills. You can write fun, short captions, as well as clear long form content.
• A great eye for design. Even if you're not a designer, you have an intuitive understanding of what looks good and what does not.
• Basic graphic design and photo editing skills. We have a design team that will provide you with templates and basic brand guidelines, but in general, you will be overseeing and executing all social media content with the support of a visual designer.
• Good judgment and impeccable taste. You have an intuitive understanding of what's cool and what's not. You speak fluent internet, avoid corporate brand speak, and are able to recognize and engage with trends early. You are casual without being frivolous, and never, ever cringey.
• Ideas and opinions about how we can build our online presence, and can offer constructive criticism when you disagree with how things are being done.
• The ability to work independently, be proactive, and thrive in a fast paced environment.

• Illustration or motion/video skills
• Prior experience managing paid marketing campaigns.

• 100% Remote: Work from anywhere you please
• Flexible Timings: Set your own hours, and create a productive schedule that works for you.
• Best in class salary: We hire only the best, and we pay accordingly.
• Keep learning with a world class team: Work with the best in the field, challenge yourself constantly, and learn something new everyday.

PPC Specialist:

Job Responsibilities:

• Perform daily account management on Google Ads, FB ads, Taboola or other search platforms for a variety of projects.

• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, and other facets of paid search in accordance with goals for Google channels

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

• Communication to team and management on project development, timelines, and results.

• Work with leadership to explain and modify strategic plans

• Understand and stay current on industry trends, competitive landscape and internal product development efforts

Skills:

• Should be a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)

Preferably someone with 3-7 years of PPC/ SEM experience

• Are passionate about Search and internet marketing

• Have an outstanding ability to think creatively, and identify and resolve problems

• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals

• Have high levels of integrity, autonomy, and self-motivation

Should have handled monthly campaigns of 10lacs and above

• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end, and manage multiple projects simultaneously AdWords / Facebook certification is a plus.

And if you’re excited about:

• Being a part of the company doing something really amazing & redefining stuff.

• Making a splash in a the exciting Real estate industry, Learning & Growing far beyond your current horizon •

Competitive Compensation with the usual benefits

• A place full of like-minded & smart folks

• A start-up culture that you’d cherish forever in your work life Then, we would love to have a chat with you

Selected intern's day-to-day responsibilities include:

1. Work on website updation
2. Handle new product listing
3. Manage social media profile
4. Update content on the social media fan page
5. Work on the on-page and off-page SEO
6. Work on keyword optimization
7. Handle backlink creation
8. Work on blog writing


About the Internship:
Selected intern's day-to-day responsibilities include:

1. Analyze digital data to draw key recommendations around website optimization

2. Conduct social media audits to ensure best practices are being used

3. Maintain digital dashboard of several different accounts

4. Coordinate with the sales team to create marketing campaigns

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. are available for duration of 3-4 months

3. have relevant skills and interests

 

Desired Candidate Profile

What you need to have:

• Graduation is a must
• 0 – 3 years of relevant work experience is required (Freshers can also apply). Marketing experience would be preferred
• Excellent communication skills
• Willingness for traveling (local, intercity, and interstate). Travelling will not be very extensive
• Willingness for immediate joining
• Presentable, professional and a go-getter attitude    

Responsibilities

 Analyze user engagements (e.g. click-through and bounce rates)

 Report on web traffic from all social media

 Build and support SEO strategies, including optimizing keywords in content marketing projects

 Identify the habits of our online customers and suggest ways to reach a broader audience

 Maintain a cohesive strategy across all platforms to increase our brand awareness

 Coordinate with our digital team and the Marketing department to design advertising campaigns

 Ensure timely responses to customers and followers’ queries and comments

 Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)

 Research how emerging social networks and features can benefit our company

 

Requirements:

 

 Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role

 Hands-on experience with social media platforms and digital marketing campaigns

 In-depth understanding of SEO, keyword research, and Google Analytics

 Experiences with social media management tools, like Buffer and Hootsuite

 Familiarity with online content (experience with WordPress and content management systems preferred)

 Ability to identify target audience preferences and trends

Excellent communication skills

 Time management and multitasking skills

 Additional qualifications in digital technologies or social media management will add plus points to your performance.

> Should be able to plan digital marketing strategies and execute it. > Driving online marketing campaigns through website & social channels, newsletters, building up community over Facebook, Twitter and other channels. > Social Media Marketing > Content & Email Marketing > Search Engine Optimisation (SEO)