Performance Marketing Specialist at Contemporary Ayurvedic Products Co. · Gurugram · 1 - 3 years · ₹2.5L - ₹4L / yr · Posted 23 Sep 2021
Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Description: Performance Marketing Analyst – Junior
Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.
JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
- Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
- Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
- Handle multiple client accounts and manage campaigns across different industries and business requirements.
- Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
- Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
- Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
- Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
- Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
- Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.
Required Skills & Experience:
- Proven hands-on experience working with both Google Ads and Meta Ads.
- Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
- Experience handling multiple clients/accounts simultaneously.
- Ability to independently manage projects from campaign planning and execution to optimization and reporting.
- Experience working both individually and as part of a team.
- Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
- Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
- Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
- Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
- Excellent communication and client-handling skills.
Performance Marketing Manager (PPC)
Location: Mohali, Phase 8B (On-site)
Experience: 4+ Years
About the Role
75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
- Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
- Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
- Conduct keyword research, competitor analysis, and audience targeting for IT services.
- Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
- Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
- Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
- Create and manage remarketing and retargeting campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently to maximize campaign performance.
- Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.
Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google platforms.
- Manage budgets and daily campaign performance.
- Scale profitable campaigns while maintaining efficiency targets.
- Build acquisition and retargeting audiences.
- Create lookalike audiences.
- Develop testing frameworks for campaign scaling.
- Work closely with designers and content teams.
- Recommend creative improvements based on campaign data.
- Drive testing of creatives and messaging.
- Maintain campaign dashboards.
- Analyze campaign performance.
- Present recommendations and insights to leadership.
- Ensure accurate tracking implementation.
- Monitor attribution and conversion reporting.
- Performance Optimization (Improve):
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Requirements:
- Minimum 1 year of hands-on experience with Meta Ads & Google Ads
- Strong understanding of performance marketing & campaign optimization
- Ability to work closely with designers and the content team
- Experience with E-commerce & D2C brands is preferred
- Data-driven mindset with a focus on leads, sales & ROAS
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
Job Responsibilities:
Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.
Manage campaign budgets and perform A/B testing for creatives and audiences.
Track performance using Google Analytics, Meta Ads Manager, and Google Ads.
Collaborate with the creative team to develop high-performing ad creatives and landing pages.
Prepare weekly and monthly performance reports with actionable insights.
Requirements:
1–3 years of experience in Meta and Google Ads.
Internship experience preferred
Strong understanding of performance marketing, conversion tracking, and analytics.
Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.
Analytical mindset with excellent problem-solving skills.
Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.
Google AnalyticsMandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
- Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Google AnalyticsPerformance Marketer
Company Overview
We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.
Role Summary
Plan and scale paid acquisition campaigns across platforms, owning budget, optimization and ROI end-to-end.
Job Details
- Experience: 2-5 years
- Work Model: On-site
- Work Location: ATS Bouquet, Sector 132, Noida
- Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
- Reports To: Head of Growth / Marketing Lead
- Education: Bachelor's degree in Marketing, Business or related field preferred
Key Responsibilities
- Plan and run paid campaigns across Meta, Google and other platforms
- Manage budgets and bidding strategies to optimize for ROAS and CPA
- Continuously test creatives, copy, audiences and landing pages
- Analyze funnels end-to-end and identify drop-off and opportunity areas
- Report on key performance metrics and translate data into next actions
- Collaborate with creative team to brief and improve ad assets
- Stay current with platform updates, ad policy changes and new formats
- Scale what works and cut what doesn't, quickly
- Manage tracking and attribution setup in partnership with tech teams
- Forecast and plan budgets aligned with business growth targets
Mandatory Skills & Experience
- 2-5 years of hands-on performance marketing experience
- Proven expertise with Meta Ads Manager and Google Ads
- Strong analytical mindset with real budget-ownership experience
- Solid understanding of funnels, attribution and unit economics
Preferred Skills (Good to Have)
- Experience scaling ad spend significantly for a D2C/SaaS brand
- Familiarity with pixel/tracking setup and attribution tools
- Conversion rate optimization (CRO) experience
Tools & Technologies
- Meta Ads Manager, Google Ads
- Google Analytics 4 / Mixpanel
- Tracking/attribution tools (Pixel, GTM)
- Creative testing platforms
KPIs / Success Metrics
- Return on ad spend (ROAS)
- Customer acquisition cost (CAC)
- Conversion rate
- Budget utilization efficiency
Benefits & Perks
- Competitive compensation with performance-linked growth
- High-ownership role with direct access to leadership
- Fast-tracked career growth in a high-growth environment
- Learning and development support
- A culture that rewards speed, ownership and craft
Google AnalyticsSurya International Enterprise Ltd. is looking for a dynamic and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), SEO, social media marketing, lead generation, and performance marketing to drive brand awareness, website traffic, and business growth.
Key Responsibilities
Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns.
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation, engagement, and conversions.
Monitor campaign performance and optimize budgets to maximize ROI, ROAS, CTR, and conversion rates.
Conduct keyword research and competitor analysis to improve campaign effectiveness.
Manage and optimize landing pages for better lead conversion.
Track, analyze, and report campaign performance using Google Analytics, Google Tag Manager, and Meta Business Suite.
Implement SEO best practices to improve website rankings and organic traffic.
Manage social media platforms and create engaging content strategies.
Coordinate with the design and content teams for ad creatives, banners, videos, and promotional materials.
Generate qualified leads and support sales teams through digital marketing initiatives.
Monitor industry trends, digital marketing tools, and competitor activities.
Prepare weekly and monthly performance reports with actionable insights.
Required Skills
Strong knowledge of Google Ads and Meta Ads Manager.
Experience in campaign setup, optimization, A/B testing, and performance tracking.
Understanding of SEO, SEM, keyword research, and website analytics.
Proficiency in Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
Knowledge of lead generation and conversion optimization strategies.
Strong analytical and reporting skills.
Good communication and coordination abilities.
Performance Marketing Executive (Multi-Client & High Spend)
Role: Performance Marketing Executive
Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent
Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred
About the Role
We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.
In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).
Key Responsibilities
Paid Media Strategy & Execution
- Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
- Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
- YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
- LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
- Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.
Conversion Rate Optimization (CRO) & Funnels
- Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
- Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
- Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.
Analytics, Attribution & SEO Synergy
- Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
- Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
- Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.
Client & Cross-Functional Management
- Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
- Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.
Required Qualifications & Skills
- Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
- Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
- Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
- Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
- Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
- CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
- Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
- Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.
Key Performance Indicators (KPIs)
- Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
- Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
- Landing page conversion rate lift across active testing cycles.
- Budget utilization accuracy and pacing stability.
- Creative turnover velocity and reduction in creative fatigue rates.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon