Salesforce CPQ Developer

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

Job Title : Ab Initio Developer

Location : Pune

Experience : 5+ Years

Notice Period : Immediate Joiners Only

Job Summary :

We are looking for an experienced Ab Initio Developer to join our team in Pune.

The ideal candidate should have strong hands-on experience in Ab Initio development, data integration, and Unix scripting, with a solid understanding of SDLC and data warehousing concepts.

Mandatory Skills :

Ab Initio (GDE, EME, graphs, parameters), SQL/Teradata, Data Warehousing, Unix Shell Scripting, Data Integration, DB Load/Unload Utilities.

Key Responsibilities :

• Design and develop Ab Initio graphs/plans/sandboxes/projects using GDE and EME.
• Manage and configure standard environment parameters and multifile systems.
• Perform complex data integration from multiple source and target systems with business rule transformations.
• Utilize DB Load/Unload Utilities effectively for optimized performance.
• Implement generic graphs, ensure proper use of parallelism, and maintain project parameters.
• Work in a data warehouse environment involving SDLC, ETL processes, and data analysis.
• Write and maintain Unix Shell Scripts and use utilities like sed, awk, etc.
• Optimize and troubleshoot performance issues in Ab Initio jobs.

Mandatory Skills :

• Strong expertise in Ab Initio (GDE, EME, graphs, parallelism, DB utilities, multifile systems).
• Experience with SQL and databases like SQL Server or Teradata.
• Proficiency in Unix Shell Scripting and Unix utilities.
• Data integration and ETL from varied source/target systems.

Good to Have :

• Experience in Ab Initio and AWS integration.
• Knowledge of Message Queues and Continuous Graphs.
• Exposure to Metadata Hub.
• Familiarity with Big Data tools such as Hive, Impala.
• Understanding of job scheduling tools.

• Strategic Planning: Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
• Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Team Leadership: Lead, mentor, and manage the digital marketing team, fostering a collaborative and results-driven environment.
• Analytics & Reporting: Monitor and analyze campaign performance using analytics tools. Prepare detailed reports and provide actionable insights to improve performance and ROI.
• Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure cost-efficient use of marketing funds.
• Market Research: Stay up-to-date with the latest industry trends, tools, and best practices. Conduct market research to understand customer needs and competitor activities.
• Content Strategy: Oversee the development of engaging and relevant content for various digital platforms, ensuring alignment with brand messaging and goals.
• Stakeholder Collaboration: Work closely with other departments, including sales, product development, and design, to ensure cohesive marketing strategies and effective execution.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree or certification in digital marketing is a plus.
• Proven experience (5+ years) in digital marketing, with at least 2 years in a leadership role.
• Demonstrated success in developing and executing digital marketing strategies and campaigns.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent analytical skills and ability to interpret data to drive decision-making.
• Strong leadership and team management abilities, with a track record of leading successful teams.
• Creative thinking, problem-solving skills, and the ability to thrive in a fast-paced environment.

What We Offer:

• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance and retirement plans.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.

We are seeking a talented specialist to help design and implement a cutting-edge automation and tracking ecosystem using GoHighlevel software, integrated with the powerful PhoneBurner power dialer. This short-term project comes with the potential for future opportunities and offers flexible working hours, making it perfect for a dynamic and skilled individual looking to make a significant impact.

Project Overview:

Part 1 - Design Phase:

• Grasp our vision for the ultimate automation ecosystem.
• Craft a comprehensive plan to maximize GoHighlevel's capabilities.
• Seamlessly integrate PhoneBurner power dialer using meaningful webhooks.
• Provide expert insights on GoHighlevel’s limitations and capabilities.
• Share best practices for automating follow-ups, appointment scheduling, and lead/task assignments.
• Outline key metrics and effective monitoring strategies.

Part 2 - Implementation Phase:

• Bring the approved design plan to life.
• Set up and configure GoHighlevel and PhoneBurner integration.
• Implement automation workflows and reminders for agents.
• Ensure smooth lead and task assignments to team members.
• Configure robust tracking and reporting of key metrics.
• Deliver comprehensive training and documentation for ongoing management.

Requirements:

• GoHighlevel software certification.
• Experience with PhoneBurner or similar power dialers.
• Strong understanding of automation and CRM integration.
• Ability to design and implement complex workflows.
• Excellent communication skills to explain GoHighlevel’s capabilities and limitations.
• Experience in setting up webhooks for integrations.

Complete this form to apply:

https://docs.google.com/forms/d/e/1FAIpQLSdOYq1xLowhrkqBaXaDEb2y8Cb5r4m2uZd76ky94uXJXG9xHA/viewform

·        Prepare and manage project plans (project, release, sprint) with clear achievable milestones

·        Identify risks and dependencies for the projects he manages.

·        Ensure the project is implemented on time within contractual obligations.

·        Responsible for scope management and change management.

·        Follow-up with customers to resolve any dependencies and help manage issues/bottlenecks in implementation.

·        Conduct regular project review meetings.

·        Be an escalation point for implementation team to coordinate with various partners to eliminate any bottlenecks or mitigate any risks.

·        Communicate status to senior management and customers regularly.

·        Should have the ability to manage multiple projects in parallel for various customers.

·        Able to identify impact on project plan due to new changes coming up during the project execution.

·        Interface with customers and understand functional requirements and objectives

·        Working closely with customer’s / business analysts / technical architects for ensuring that right design and architecture is agreed up on for the projects.

·        Escalate issues to senior management or customer if required appropriately

·        Able to influence and implement the best practices of Agile across project teams

·        Ensure compliance with development standards, development process and the documentation requirements.

·        Continuous learning to keep abreast with developments in technology.

·        Provide guidance on functional and technical matters to all the members in the team, if required take support from external team members.

·        Participate in presentations and demonstrations of the software to customers.

·        Identify training needs for the project team to improve productivity and quality of delivery

·        Build a strong team to manage and execute the projects

·        Work with team continuously to resolve conflicts or roadblocks they have to accomplish their tasks

·        Have a periodic 1 x 1 discussion with the team members provide support where required and nominate team/peer for their achievements

·        Understand employee grievances and take initiatives to address and resolve them

·        Participate in any proposal activities as part of pre-sales activities

·        Develops excellent customer relationship and delivers great customer satisfaction

·        Displays good subject matter and technical expertise

·        Displays good people management skills

·        Retention of the key team members with high motivation

·        Demonstrates ability to follow the existing processes and strives to improve and adapt to new processes

·        Show great productivity and excellent quality deliverables.

·        Provides excellent managerial and technical leadership to the team

• Creating user-centric designs by understanding business requirements and user feedback 
• Creating user flows, wireframes and prototypes with tools such as Figma to showcase features 
• Collaborating with developers in seeing designs through to implementation 
• Incorporating customer feedback into design in order to enhance user experience 
• And lastly, showcasing UX and visual design work with strong design sense and articulated story telling 

Key Requirements: 

• 2+ years of experience as a UI/UX Designer  
• Portfolio of design projects 
• Understanding of design software like Figma, Adobe XD, Adobe Illustrator and Photoshop 
• UX research skills - interviewing, observing, benchmarking, conducting surveys and understanding how to synthesize data to define actionable insights 
• Strong communication skills to collaborate with various stakeholders