About Exly(MYSCOOT) –
https://www.myscoot.in/">Exly (powered by Myscoot) is a platform built for independent professionals, creators, artists and influencers of all shapes and sizes to start, sell, market and manage their online sessions, consultations and workshops. Create beautiful pages with easy scheduling, automated communication, payments, and analytics. We also help you generate leads and increase conversion. Exly is a Y-Combinator start-up and has raised USD 1.7 Million from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.
Website:
https://www.exlyapp.com/">https://www.exlyapp.com
Our Founders –
We were founded by graduates from IIM-Calcutta, IIT Kharagpur, with past experience working with the Boston Consulting Group, Operations & Product Management domain and folks with 3x start-up experience. We are well funded and are backed by the
https://yourstory.com/2019/07/myscoot-funding-lightspeed-mayfield-india">top VCs of India as well as the US along with start-up veterans as mentors for our business.Roles & Responsibilities:
- Orchestrating digital content strategies across all online platforms
- Driving traffic and engagement that translates to sales and brand promotion
- Managing a content marketing budget
- Measuring the results of marketing activity to inform future marketing campaigns
- Managing a team of writers, illustrators and data analysts
- Implementing SEO best practices
- Knowing which platform different kinds of content are best suited to
- Designing and implementing creative marketing strategies to disseminate content
Requirements:
- 4+yrs of experience with Email Marketing tools such as Mailchimp, SendinBlue, Sendgrid etc.
- Experience with online community building
- Data-driven and highly analytical
- Proficiency with Google & social media Analytics
- Time management skills
- Experience in working with Start-ups
- Excellent written and verbal communication
3 best things about the job -
- A great opportunity to learn and develop yourself, immense career growth
- Be part of the most entertaining core team you will find
- Flexibility and complete ownership of your work
Compensation: At par with the industry standards (extra advantage of employee friendly perks).
About MyScoot
Similar jobs
Who are we :
We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team.
As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.
What are we looking for a.k.a “The JD” :
We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.
What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :
- Help develop a content strategy aligned with short-term and long-term marketing targets
- Work with the Content team to plan and develop site content, style and layout
- Create and publish engaging written content. Edit, proofread and improve other writers’ posts
- Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
- Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
- Align with the editorial calendar and ensure content goals are met
What should our ideal candidate have a.k.a “Your Requirements”:
- In - office Availability. This will be an In-office role at our office in Pune.
- Excellent written and verbal communication skills and strong command over the English language.
- Proven work experience in Content(Financial/Wealth) marketing preferred..
- Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
- Working knowledge of audio and video editing
- Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
- Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset
Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:
- Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
- You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
- You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it.
- You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
- This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
- You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
- You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.
Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)
Duration : 6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..
Job Essence –
It’s Only Words ..and the words are all I have ..to take your heart away…
Or
Country Roads take me home ….
Or
Har rang kuchh kehta hai…
We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!
We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.
You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.
You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.
Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!
Work profile –
- Translation of Business/Digital Objectives into Content themes
- Production of Content items as per Digital-Social Media Campaigns
- Bench-marking content deliverables with national/global standards
- Creating manifestation and themes to be used for goal oriented marketing campaigns
- Producing tribe specific content assets ensuring engagement and RoI
Key Responsibility Areas –
Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
- Content for creative cards/videos
- Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing/Bios/Wikipedia
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Online Reputation Management(ORM) areas
- Q&A | FAQs Deck
Must Have Requirements –
- Minimum 3-5 years of experience in digital social media writing(long form and short form)
- Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
- Deep understanding content analytics and RoI generation
- Should have worked with a digital social media agency/media house/news channel
- Should be able to ideate, and not just a task taker
NOTE: Immediate joiner
(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)
Our client is a Community Commerce company that focuses on fashion and accessories. Their community network and technology is leading a rejig of Fashion retail and supply chain in India. Their network creates users as buyers and sellers at the same time, offering unbeatable prices on products and rewards for sharing deals across social media.
The founders are alumnus of prestigious tech and business institutes, with expertise and experience with ECommerce and distribution facilities. They have ensured quality and fashion with the factory price tag, that works best when shared rapidly with communities on social networking.
- Creating & managing content for app, website & overall internet presence
- Creating innovative content experiences that would attract and delight target users and set us apart from the competition.
- Creating content ideas that users can read, view, watch, interact with and share.
- Delivering engaging content on a regular basis
- Managing the execution of content needs through designer and video agency
- Analyzing content performance metrics and driving optimization.
- Researching on product-related features to use them in creating content for users
What you need to have:
- Any Graduation
- Creative thinking along with excellent communication skills
- Ability to work methodically and meet deadlines
- Ability to work independently and as part of a team
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
Website + Landing Page - Front End - Analysis / Audit |
Website Content Creation - Copy |
|
Website Content Creation - Blogs |
|
Social Media |
Existing Brand - Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Social Media Calendar Scheduling |
|
ORM - Engagement, New Interactions |
|
Email Marketing |
Content Ideation + Strategy - Clients, TJ |
Content Creation - Copy |
|
Performance Marketing |
Existing Brand - Content Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Branding |
Branding Collaterals - Ideate / Copy |
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
Job Summary
We are looking for a qualified Community Manager to join our team our Team.
The candidate should posses a creative drive and be able to articulate and document ideas to the design and marketing teams internally and externally. Organize and plan campaign, create trending topics and brand columns. He/She should have experience in working with a variety of social media and digital platforms and design tools with a solid understanding of good marketing principles.
Job Role & Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts.
- Maintaining community active, find the core users and improve the interaction.
- Find the user's requirement, plan online or offline activities, stimulating user participation and improve the community influence.
- responsible for the maintaince of the Whatsapp group
- Respond to users in a timely manner.
- Monitor, track and report on feedback and online reviews.
- Organize and manage events to boost brand awareness.
- Coordinate with Marketing, PR and Communications teams.
- Liaise with Development and Marketing departments.
- Build relationships with users, industry professionals.
- Stay up-to-date with current social media trends.
Required Qualifications and Skills
- Mimimum 2+ years of experience of the community operation
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Must have successful cases
- Excellent interpersonal and presentations skills
- Perfect integrated operation (content operation/user operation/community operation) capabilities are preferred.
- Hands on experience with social media management
- Attention to detail, critical-thinker and problem-solver
- Bachelor/ Master’s degree in Marketing or relevant field
Job Type: Full-time
Job Location: Pune.