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Job description
We are looking for enthusiastic candidates with a flair for English writing to join as Content writer for a search firm. You will be responsible to create insightful, engaging and credible content following the editorial guidelines.
Required Candidate profile
Knowledge of fundamental grammar
Excellent English writing skills
Be creative and innovative thinker
Enthusiastic about researching trending content
Role: Content Creation / Writer
Industry Type: HR
Department: Content, Editorial & Journalism
Employment Type: Full Time, Permanent
Role Category: Content Management (Print / Online / Electronic)
Education
UG: B.A in English, Journalism, Any Graduate
PG: M.A in English, Journalism, Integrated PG in Journalism / Mass Communication
I Responsibilities and Accountabilities:
Build and manage a rich content cum social media & editorial calendar that attracts a
qualified audience to increase the visibility & emerge as a thought leader (including
blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
Work on content distribution cum refurbishing plan so as to ensure that every piece of
content is reaching the right audience in the format best enjoyed by them.
Responsible for researching, trend jacking, creating, editing, updating & managing all
formats of content. Co create & newsletters, product update emailers, social media
posts, blogs, infographics, PR related articles, video themes & campaigns to drive
leads, subscribers & increase awareness.
Editing and proofreading content with a zero-tolerance approach to grammatical
errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge
content effectiveness.
Optimize our marketing automation and lead nurturing processes through email, SEO
friendly content, and social channels (Quora, Facebook, Instagram, Twitter,
LinkedIn& YouTube).
Engage with influencers to convert them into brand advocates
Work closely with internal & external stakeholders - Designers, Technical SEO,
product team, sales team & agencies.
Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style
and layout.
Create and publish engaging content.
Edit, proofread and improve writers’ posts.
Liaise with content writers to ensure brand consistency.
Optimize content according to SEO.
Use content management systems to analyze website traffic and user’s engagement
metrics.
Manage content distribution to online channels and social media platforms to increase
web traffic.
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s
attention.
I Qualification(s): Graduated in BA / MA in Journalism and Communication or BSc degree in
Journalism, Marketing or relevant field / Experience.
II Experience
Nature of Experience: Experiencing in generating content for various requirements starting
from documentation to marketing content (content marketing). Review and edit content and
scale it to A class standards.
Length of Experience: 06 – 08 years
III Skill Set & Personality Traits required:
Proven work experience as a Content manager
Hands on experience with MS Office and WordPress
Excellent technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Excellent writing skills in English
Attention to detail
Good organizational and time-management skills
BSc degree in Journalism, Marketing or relevant field
Ability to plan and create content relevant to a specific audience with a strong focus
on SEO.
Recognizes the need for continuous improvement and works to orient people,
processes, and systems in the new direction in tune with the maturity of the business
and the team.
Innovate with 314e!
We are looking for a Content Writer to join our Marketing department. Your primary role will be to create SEO-optimized website content for medical practitioners and to enrich the websites with engaging blog posts, guides, and actionable marketing copy. As a Content Writer, your responsibilities include conducting thorough research on industry-related topics, generating ideas for new content composition, writing engaging content, and proofreading the content pieces before publication.
Responsibilities:
- Create SEO-optimized website content for medical practitioners in the US.
- Develop, write & deliver compelling blog posts, guides, marketing copy, and social media posts.
- Work with the sales team and the clients directly to understand their content requirements and offer reasonable suggestions to enhance their website performance.
- Proofread and edit the generated content according to US standards and ensure that it aligns with the latest search engine norms.
- Conduct thorough keyword research and develop content strategies for a month-on-month increase in website traffic.
Basic Qualifications:
- 2+ years of professional experience, either as a content writer, UX writer, copywriter, or content strategist.
- Experience in developing US-styled content for websites, blogs, social media, etc.
- Hands-on knowledge of keyword research and standard SEO practices.
- Bachelor’s degree in English, Communications, Linguistics, or a related field (a Master’s degree is a plus).
- Proven ability in adhering to timelines and driving results under pressure.
- Excellent verbal and written communication skills.
- Strong proofreading and editing skills.
-
Create content to be used for blog posts, social media, press releases, and other platforms.
-
Research industry-related topics.
-
Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.
-
Compose and develop content for all communication channels and across mediums (digital, print, web).
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Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
REQUIREMENTS- -
Should have a good understanding of SEO best practices to increase traffic to the company website.
-
Must have a flair for creative writing
-
1-3 years experience in content writing for a B2B company
-
Knowledge of tools like Grammarly or equivalent, Keyword research tools
-
Knowledge of content distribution is preferred
We are looking for a passionate and creative content writer to join our team and help take our customer-focused services to new heights.
As an ideal candidate, you are an individual who possesses world-class writing skills, is an independent thinker, requires minimal hand-holding, loves making complex technology easy to understand, and thrives in a fast-paced agile environment. You have a natural desire to help people understand values that are hard to understand.
Responsibilities
Ideate and manage the content calendar on your own. Take initiatives to come up with a content strategy & plan to be delivered on time.
Research, outline, write, edit, and publish new/existing web content, working closely with various teams to understand the values that we provide to customers.
Write compelling content for multiple online channels like blogs, white papers, case studies, videos, etc., to build brand awareness & thought leadership in the online merchandising domain
Research industry-related topics (combining online sources, interviews, and studies) to come up with content ideas.
Use basic SEO strategies in writing web content to maximize the online visibility of the website in search results.
Build and constantly update the knowledge base & web content.
Ensure all-around consistency (grammar, fonts, images, and tone) with presentation skills.
To constantly review the performance of the delivered content to meet quarterly KPIs
Skills and Qualifications
Bachelor’s degree preferably in Journalism, Mass Communication, Business Marketing or related field
2 - 3 years of content writing experience in tech start-ups (E-Commerce/B2B SaaS experience is a plus)
Strong written and verbal communication and experience working with B2B content in multiple mediums.
Have a proven track record of on-time and high-quality project delivery
Experience of having operated effectively in a high-demand, rapidly shifting / fluid environment.
Ability to work on multiple projects with different objectives simultaneously
Experience doing independent research using multiple sources.
Familiarity with web publication tools like Google Docs, WordPress, and HubSpot.
Qualities
Must be internally driven to constantly learn new things
Must be able to navigate well through uncertain situations/startup chaos.
Ability to meet hard deadlines and has an eye for details.
Ability to constantly challenge old practices.
Ability to provide a different perspective on the problems at hand.
* Responsible for creating easy to understand, well-presented and appropriately illustrated
content for the Finxera product technical documentation.
* Responsible for updating all Finxera product related documentation including technical help
documentation related to product APIs and editing existing materials for changes in scope /
content etc.
* Create Finxera Release Notes in a timely fashion for use by customers and employees.
* Organize material and complete writing projects in a clear, concise style and maintain
multiple revisions of product documentation.
* Work closely with Product Management, Development, Customer Support and Internal
customers to review product functional specifications, QA documentation and test product
releases to fully grasp and create product feature documents.
* Excellent technical writing skills and ability to peer review technical documents for grammar,
content and style of writing.
* Adhere to all Company security policies, standards and procedures in the performance of job
duties.
* Plan and execute end-to-end content development activity.
* Standardize the content across platforms.
* Revise documents and provide updates as necessary.
Performance Standards:
* Bachelor's degree in a technical or communications field
* Ability to manage multiple deliverables independently within tight deadlines
* Extensive experience of technical documentation
* Strong team player with excellent communication skills
* Experience in making challenging, complex ideas, concepts, and tasks understandable and
engaging to diverse set of stakeholders. Maybe that means you have past experience as a
technical writer, or maybe it means you come from the world of teaching, curriculum
development, scientific journalism, or some other realm.
Good to have:
* Background with banking or other finance is a plus.
* Experience documenting cloud-based enterprise software.
* Understanding of data management concepts.
* Experience using and documenting analytics tools.
2. Work under tight deadlines in a fast-paced energetic environment
3. Work on special feature content as needed in luxury
4. Help the editorial team generate fresh ideas for features
The current location preferred : Pune
Responsibilities
- Take full ownership for creation and ongoing maintenance of the End User Manual for Corridor Platforms software.
- The content writer will need to work closely with the Head of Products and developers to document the functional use of platform capabilities from an end user perspective. Updates to the End User Manual are done at every major product release.
- On an ongoing basis, it will be the responsibility of the content writer to keep the End User Manual in-sync with platform capabilities as it evolves across releases.
- As a secondary responsibility based on bandwidth, the content writer will also help in development of professional marketing materials, social media content (blogs, website content as example) and support online branding of the firm.
Required Qualifications
- 2-5 yrs experience in content development
- Proven record of best-in-class writing skills demonstrated in a professional portfolio with impeccable grasp of the English language, including idioms and current trends in style and expressions of writing.
- Strong interpersonal skills and willingness to work collaborate with multiple stakeholders across tech, product managers and data scientists.
- Strong ability to structure concepts and articulate them in well designed and logically flowing blocks of documentation which includes text, images and videos (as necessary).
- Strict adherence to the style guides of Corridor Platforms and their policies for publication.
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Proficiency with computers, reasonable familiarity with Markdown text and development environments like Visual Studio as well as desktop publishing tools. Familiarity with using Google G suite and Microsoft Office 365 Solution suite would also be highly preferred.
- A Bachelor’s degree in English, Journalism or technical writing would be preferred but not necessary
- Lastly, we are looking for intellectually curious people who care about technology products and are willing to learn everyday in a dynamic startup setting!
people. Caffeine addicts will find a home easily in our community!
- Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
- Breaking down the client’s requirements in the form of a more granular content calendar
- Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
- Doing primary or secondary research, as and when required, depending on the context
- Ensuring that the client receives error-free content and copy that is free of plagiarism
- Repurposing existing content into buckets that can be reposted on different platforms
- Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
- Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle