Subodh Popalwar
Software Engineer, Memorres
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Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience
- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
As an ideal candidate, you should have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.
Objectives of this Role
- Develop comprehensive documentation that meets organizational standards
- Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
- Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
- Evaluate current content and develop innovative approaches for improvement
Daily and Monthly Responsibilities
- Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements
- Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
- Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
- Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
- Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation
Skills and Qualifications
- Bachelor’s degree in relevant technical field
- 1-3 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Previous experience writing documentation and procedural materials for multiple audiences
- Superior written and verbal communication skills, with a keen eye for detail
- Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content
Preferred Qualifications
- Proven ability to handle multiple projects simultaneously, with an eye for prioritization
- Firm understanding of the systems development life cycle (SDLC)
- Previous software development experience
Prior 5-7 years of content writing experience as a content editor, web editor, or a similar role Ability to understand and write about web technologies.
Knowledge about websites and any prior experience managing blogs is a plus.
Ability to write creative, fast, and error-free content Excellent research skills Hands-on experience with Content Management Systems (e.g. WordPress)
Basic knowledge of keywords, meta tags, SEO and its implementation in writing Ability to prioritize work and complete tasks with quick turnaround times
Ability to work well in a team with a range of creative people
Have an eye for detail Ability to learn
Take complete ownership of the entire blogging process Work on adding CTAs and infographics to the blogs
Resource: Content Manager
Location: Mumbai(On-site)
Qualification: BA/MA(English)/Degree in Mass Communication/Bachelor's degree in Engineering
No. of years of Experience: Min. 2 years experience in Website maintenance and Content Management
Certification / Knowledge :
- Should be proficient in all of the following languages : English, Hindi and Marathi
- Exposure to content management for Government websites preferred.
* Responsible for creating easy to understand, well-presented and appropriately illustrated
content for the Finxera product technical documentation.
* Responsible for updating all Finxera product related documentation including technical help
documentation related to product APIs and editing existing materials for changes in scope /
content etc.
* Create Finxera Release Notes in a timely fashion for use by customers and employees.
* Organize material and complete writing projects in a clear, concise style and maintain
multiple revisions of product documentation.
* Work closely with Product Management, Development, Customer Support and Internal
customers to review product functional specifications, QA documentation and test product
releases to fully grasp and create product feature documents.
* Excellent technical writing skills and ability to peer review technical documents for grammar,
content and style of writing.
* Adhere to all Company security policies, standards and procedures in the performance of job
duties.
* Plan and execute end-to-end content development activity.
* Standardize the content across platforms.
* Revise documents and provide updates as necessary.
Performance Standards:
* Bachelor's degree in a technical or communications field
* Ability to manage multiple deliverables independently within tight deadlines
* Extensive experience of technical documentation
* Strong team player with excellent communication skills
* Experience in making challenging, complex ideas, concepts, and tasks understandable and
engaging to diverse set of stakeholders. Maybe that means you have past experience as a
technical writer, or maybe it means you come from the world of teaching, curriculum
development, scientific journalism, or some other realm.
Good to have:
* Background with banking or other finance is a plus.
* Experience documenting cloud-based enterprise software.
* Understanding of data management concepts.
* Experience using and documenting analytics tools.
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
Roles and Responsibilities
Our growing company is looking for an ambitious content writer, to oversee the development, execution, and delivery of digital content across all our channels, to join our editorial team and enrich our websites with new blog posts, guides, and marketing. The responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.
Required Skills / Qualifications
- Proven record of excellent writing demonstrated in a professional portfolio.
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
- Closely work with sales and marketing teams and define the content roadmap for new business.
- Assist in the design and development of marketing campaigns and associated collateral.
- Repurpose and optimize existing content across different channels.
- Develop a content calendar for marketing campaigns.
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting as necessary.
- Churning out ideas, creating video scripting, podcasting, writing blogs, and being a visionary.
- Basic knowledge of Digital Marketing and SEO will be an added advantage
- Previous experience in copywriting will be a strong plus.
Key Skills:
- Strong knowledge in English writing, editing, vocabulary and grammar.
- Good interpersonal skills and communication .
- Excellent creativity skills and passion for innovative content creation.
- Preferrable for writting curriculumn
- Master's, Bachelor's degree or equivalent in creative writing, journalism, English, or related field preferred.
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Software Engineer, Memorres