Content Writer

Job description

We are looking for enthusiastic candidates with a flair for English writing to join as Content writer for a search firm. You will be responsible to create insightful, engaging and credible content following the editorial guidelines.

Required Candidate profile

Knowledge of fundamental grammar

Excellent English writing skills

Be creative and innovative thinker

Enthusiastic about researching trending content

Role: Content Creation / Writer

Industry Type: HR

Department: Content, Editorial & Journalism

Employment Type: Full Time, Permanent

Role Category: Content Management (Print / Online / Electronic)

Education

UG: B.A in English, Journalism, Any Graduate

PG: M.A in English, Journalism, Integrated PG in Journalism / Mass Communication

1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

• Bachelor's Degree BBA/BSc in Marketing, English, Journalism or related field
• Proven work experience as a Content Writer, Copywriter or similar role if available
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines

As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.

• Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Managing content distribution to online channels and social media platforms
• Proofreading, editing and improving content created by copywriters and ensure brand consistency
• Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
• Managing products for multiple brands, geographies and across websites
• Analysing performance data and find creative ways for optimization
• Ensuring compliance with law (e.g. copyright and regulatory bodies)

Desired Candidate Profile

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.

Key Skills:

Strong knowledge in English writing, editing, vocabulary and grammar.

Good interpersonal skills and communication .

Excellent creativity skills and passion for innovative content creation.

Preferrable for writting curriculumn

Master's, Bachelor's degree or equivalent in creative writing, journalism, English, or related field preferred.