Marketing Executive

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

 

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Preferred Candidates :

As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

What You'll Do

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for optimization and search engine rankings

We will want you to have

• 2-5 years of experience in successfully developing and executing SEO campaigns for software companies
• Understanding of latest search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with Content Management Systems (bonus for Webflow)
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Bonus

• You are proficient with SEMRush

Perks

Competitive salary, health insurance, streaming service reimbursement (like Netflix), online courses, free books, and more!

We are looking for passionate engineers and researchers that want to contribute in this exciting and fast moving field of Deep Learning and Research.

Dear All,

On behalf of one of our clients, we are hiring ambitious Sales & Marketing Executives

Job Description
As the sales and marketing executive you will be involved in developing marketing strategies, implementing marketing plans, developing sales strategies, maintaining customer relations, and creating sales reports.
Research and recommend prospects for new business opportunities. Research and analyze sales options. Build and maintain relationships with clients and prospects. Working with the sales team to develop targeted sales strategies. Answering client queries about product specifications and uses. Maintaining client relations. Collect and analyze information and prepare data and sales reports. Build and maintain professional networks

Requirements
1. MBA in Marketing, Business, or a related field.
2.Proven work experience as a Sales and Marketing Executive.
3.High-level communication and networking skills.
4.A passion for sales.
5.Understanding of commercial trends and marketing strategies.
6.Ability to negotiate and understanding of marketing skills
7.Self-motivated and goal-oriented, desire to deliver results
8.Ability to create and deliver presentations
9.Fast learner and a quick thinker

We are looking for an SEO expert of at least 1+ years of work experience to manage all SEO related activities. You will be responsible for managing all SEO activities such as keyword analysis, link building and content strategy to increase rankings on all major search engines.

Like being part of the action in a fast paced team? Enjoy writing interesting stories? Want to work on something that people use and pay for? Read on. Responsibilities: Content Strategy, Finding new channels for marketing the content. Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, and Search Engine Marketing SEO strategy and execution What will make you a good fit: You write and speak English articulately You're passionate about solving problems and the startup space in general Before applying take a look at our website and blog https://minewhat.com/blog Bachelor's degree preferred in a relevant major such as communications, marketing, advertising or business.

I am looking for a Social Media intern who can assist me with my social media projects. We are a small social media company serving UK, US clients with our main focus on B2B Lead Generation. This internship will allow the candidate to understand B2B Model using Social Selling techniques also will help them to keep up with the current trends in social media marketing. We will also help the intern train in google advanced search tools and techniques such as boolean searches, third party social media tools etc. The internship duration is 3 months and I am looking for interns who can be available to work from my office in Pune at Balaji Nagar, KK Market. My contact details: 8087597613 [email protected]

*Urgently Required* Selected intern's day-to-day responsibilities include: 1. Strong Copy Writing for Social Media. 2. Content Writing Blogs, articles for various social media platforms. 3. Thorough Understanding of different social media platforms. 4. Execute social media campaigns for Facebook , Twitter, LinkedIn and others. 5. Interest or inclination towards Social Media/ Social Development and current issues of the digital industry

DO NOT APPLY IF YOU ARE NOT WILLING TO RELOCATE TO HYD, ARE NOT IN THE SALARY BRACKET, HAVE RELEVANT EXPERIENCE. - Own and drive the Digital Marketing strategy. He/ She will execute the overall strategy spanning organic acquisition, social media strategy that extends the reach of eKincare and builds brand awareness - Drive customer acquisition, retention and engagement - B2C and B2B - Ensure continuous and optimized presence on online platforms - social media, Industry forums, etc - Drive eKincare social media presence across relevant channels - Enable the organization to ramp up Digital marketing efforts. Work with partners to have a consistent effort presence across channels Responsibilities: - Build and own the Digital marketing strategy - Build the online brand leadership based on the Brand Values - Design and Drive process for ensuring relevant, quality content is being prepared, and in synergy with the organic acquisition strategy - Drive strategy performance; Periodic Monitoring, analysis of results and measurement metrics - Stay in constant lookout for growth hacks, new avenues for achieving growth through innovative efforts, projects Skills and Competencies: - Minimum of 2-4 years of Professional experience in Digital marketing including Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Social Media Marketing, Web Analytics, and Email marketing - Should have led Digital Marketing efforts, aimed at driving online acquisitions through organic and inorganic campaigns - Proficient in SEO Tools, Google, Webmaster, UberSuggest, Optimizely, Crazy Egg, Link Detox, Google Analytics, SEMRush, SECockpit - Expertise in social media techniques, in the form of projects executed and ongoing online brand recall. Demonstrated ability to tie content-driven online presence strategy - Experience of having displayed sharp sense of and employing existing and emerging social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) their respective participants, and how each platform can be deployed and cross-leveraged in different scenarios