www.PlaceofOrigin.in is India`s 1st curated and managed marketplace for iconic and legendary regional food brands from across India. We connect such traditional and new-age iconic food producers with new customers and markets all across India. Over the subsequent years, we grew the marketplace to become India`s largest speciality food portal with 400+ brands and 3500+ unique speciality food SKUs while also working on unit economics to ensure that we are contribution positive as a business.
Over the last 6 months, with our learnings on products from the marketplace business, we`ve ventured into the offline market as an FMCG brand with our own branded range of regional Indian specialities. We see a huge opportunity in the chosen sector of focus, which is Indian namkeen snacks - currently a 12000 cr market growing at 20% cagr but with stagnant brands and products. With our 8 SKUs, we have got 15% share of namkeen category in select modern trade outlets within 1 month of launch.