Content Writer

at Ideapoke

Posted by Deepti Thakur

Job description

We are looking for an amazing, content marketer to own the majority of the content marketing development. You will be in charge of creating contents and defining the distribution channels to attract site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Responsibilities: - Create resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.). - Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers. - Grow our subscriber base by providing them with regular, helpful content that's aligned with their needs and interests. - Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. - Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team and others will rely on your work every single day. - Providing feedback to other contributors, and editing other writers- content. - Optimizing content for search engines and lead generation. - Conducting analytical projects to improve blog strategies/tactics. - Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.