Business Development Executive

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Key Responsibilities:

Excellent Communication skills

Logicalreasoningd g problem-solving skills 

Prior experience of working with the Govt / CM Fellow (Position) wouldbe an added addedproblem-solvingg

advantage 

Knowledge and understanding of Program Management and use of PM Tools 

Design and manage data collection templates, tools, and dashboards.

Proficiency in data analysis tools such as SPSS, R, or Stata; familiarity with Excel and

PowerPoint.

Strong research, writing, and communication skills with the ability to present complex

data in a clear and actionable format.

Develop and maintain reporting mechanisms, including Power BI/Tableau

visualizations.

Prepare quarterly/annual reports and support real-time decision-making. 

Eligibility Criteria:

1. Excellent Verbal and written communication

2. Willing to work 6 days a week (should be available on Saturdays & Sundays)

3. Willing to invest 3-4 Teaching hours every day

4. At least 1 year of English Teaching experience

5. Should have good Wi-Fi and a Laptop with Webcam

Designation: Digital Marketing Manager

Location: HSR Layout, Bangalore

Working days: Monday-Friday

Client: Sustainable Fashion Brand

Salary: 15-25 LPA

About the Company:

Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also

stands out in the fashion industry for its transparency.

The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA

certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.

Why Should You Join Us?

● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.

● Collaborate with a dynamic and creative team in a fast-growing company.

● Opportunity to lead and shape the future of media strategy in the fashion industry.

Role:

In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.

Key Responsibilities:

●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets

●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.

●Work on building creatives that are channel appropriate with the Brand team for the requisite collection

●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.

●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.

●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.

Qualifications and Skills:

● 4+ years of hands-on experience, in a fashion category.

● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.

● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.

● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.

● Strong copywriting and communication skills for creating engaging digital content.

● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).

Full stack software developer who enjoys solving complex problems

• Solid experience in.NET Core, SQL Server, and REACT (including REST)

• Experience in building cloud-native applications (Azure)

• Must be skilled at writing scalable, maintainable code

• Must have the ability to independently envision solutions and write clean code

• 5+ years of defining and implementing Application Architecture.

• Demonstrated experience with the .NET ecosystem (.NET Framework, ASP.NET, .NET Core)

• Demonstrated experience with front-end React, HTML and CSS Frameworks

• Experience building modern, scalable, reliable applications on the MS Azure cloud including services such as:

▪ App Services

▪ Azure Service Bus/ Event Hubs

▪ Azure API Management Service

▪ Azure Bot Service

▪ Azure Cognitive Services

▪ Function/Logic Apps

▪ Azure key vault & Azure Configuration Service

▪ CosmosDB

▪ Azure Search

▪ Azure Bot Framework

▪ Azure Cognitive Services

• Experience with highly available and large-scale cloud deployments.

• Extensive knowledge and experience with Enterprise Level architectural concepts and frameworks.

• Broad knowledge of Agile methodologies and best practices such as SCRUM, Kanban and Continuous Integration.

(Candidates from Service based Companies apply-Looking for automation(shell or python scripting))

SHIFT- Shift time either US East coast or west coast (2:30 PM to 10:30 PM India time or 5 to 2 am india time)

Exp- 5 to 8 years

Salary- Upto 25 LPA

Hyderabad based candidates preferred!

Immediate joiners would be preferred!!

Role Objective:

• Ability to identify processes where efficiency could be improved via automation
• Ability to research, prototype, iterate and test automation solutions
• Good Technical understanding of Cloud service offering, with a sound appreciation of the associated business processes.
• Ability to build & maintain a strong working relationship with other Technical teams using the agile methodology (internal and external), Infrastructure Partners and Service Engagement Managers.
• Ability to shape and co-ordinate delivery of key initiatives to deliver improvements in stability
• Good understanding of the cost of the e2e service provision, and delivery of associated savings.
• Knowledge of web security principals
• Strong Linux experience – comfortable working from command line
• Some networking knowledge (routing, DNS)
• Knowledge of HA and DR concepts and experience implementing them
• Working with team to analyse and design infrastructure with 99.99% up-time.

Qualifications:

• Infrastructure automation through DevOps scripting (Eg Python, Ruby, PowerShell, Java, shell) or previous software development experience
• Experience in building and managing production cloud environments from the ground up.
• Hands-on, working experience with primary AWS services (EC2, VPC, RDS, Route53, S3)
• Knowledge on repository management (GitHub, SVN)
• Solid understanding of web application architecture and RDBMS (SQL Server preferred).
• Experience with IT compliance and risk management requirements is a bonus. (Eg Security, Privacy, HIPAA, SOX, etc)
• Strong logical, analytical and problem-solving skills with excellent communication skills.
• Should have degree in computer science, MIS, engineering or equivalent with 5+ years of experience.
• Should be willing to work in rotational shifts (including the nights)

Perks and benefits:

• Health & Wellness
• Paid time off
• Learning at work
• Fun at work
• Night shift allowance
• Comp off
• Pick and drop facility available to certain distance

Need High Level React Native Developer who has worked with multiple applications, Healthcare knowledge is preferable, Understand existing code and optimize it, along with create new functionalities and usability.

Should Understand Data and how to handle large volume of data in application both online and offline in application and communicate to our backend using Rest APIs

REQUIREMENTS

Core skills:

● Technical Experience (Must have) - working knowledge of any visualization tool

(Metabase,Tableau, QlikSense, Looker, Superset, Power BI etc), strong SQL & Python,

Excel/Gsheet

● Product Knowledge (Must have)- Knowledge of Google Analytics/ BigQuery or

Mixpanel, must have worked on A/B testing & events writing.Must be familiar with

product (app,website) data and have good product sense

● Analytical Thinking: Outstanding analytical and problem-solving skills. ability to break

the problem statement during execution.

Core Experience:

● Overall experience of 2-5 years in the analytics domain

● He/she should have hands-on experience in the analytics domain around making Data

Story Dashboards, doing RCA & analyzing data.

● Understand and hands-on experience of the Product i.e funnels, A/B experiment etc.

● Ability to define the right metric for a specific product feature or experiment & do the

impact analysis.

● Ability to explain complex data insights to a wider audience & tell us the next steps &

recommendations

● Experience in analyzing, exploring, and mining large data sets to support reporting and

ad-hoc analysis

● Strong attention to detail and accuracy of output.

• 2+ Years of proven development experience in developing applications in .net including development for web and desktop applications.

• Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC))

• The candidate should have strong analytical skills and an eye for detail.

• Applicants must exhibit self-motivation and a willingness to do what it takes to succeed

• Excellent troubleshooting and communication skills

Skills That Will Help You In The Role

Must-Have Skills: ASP.NET MVC, Web API, .Net Core, C#, VB.Net, WinForms, Entity Framework, LINQ, ADO.Net, SQL server/ MySQL

Good to Have:  AngularJS/Angular , cloud infra including Azure, AWS, mobile technologies, wpf