Content Writer

About the role

We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.

This is a full time, on-site role based in Hyderabad.

Key responsibilities

- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team

Requirements

- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English

Good to have

- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts

What we offer

- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach

About Realityrift Innovations

Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

Responsibilities:

• Inquisitive Research: Conduct extensive market research, identifying problematic areas and solutions to our clients' offerings.
• Strategic Content Planning: Develop an exhaustive content calendar on a weekly/monthly basis, ensuring our clients' narratives are consistently shared on social media handles.
• Meaningful Content Creation: Create meaningful content that promotes different offers and other creative aspects of our clients' stories on social media platforms.
• Campaign Management: Plan and execute social media campaigns to boost brand awareness and engagement, aligning with our clients' narratives.
• Digital Marketing Support: Provide unconditional support to our digital marketing team, assisting them in their day-to-day activities and amplifying our clients' narratives.

You'll Be a Perfect Fit If You Have:

• Inquisitive Nature: You have an inquisitive nature, staying up-to-date with social media trends and exploring innovative ways to increase followers and engagement.
• Enthusiasm: Enthusiasm for social media and content creation, bringing new ideas to enhance our clients' narratives.
• Team Player: You are someone who can take one for the team, collaborating effectively to amplify our clients' stories on social media.

Roles & Responsibilities: 

● Design, plan, and execute 3–4 monthly webinars focused on industry trends, customer pain points, and director-level conversations. 

● Work cross-functionally with sales, delivery, and marketing teams to build strong narratives and event themes. 

● Own all logistics, such as the platform (GoToWebinar, Zoom Webinar, or Zoho Webinar), communication with registrations, reminders, speaker dry-runs, technical rehearsals, and live coordination. 

● Develop and manage content assets, including design creatives and presentation decks. 

● Drive engagement using polls, Q&As, offers, and post-event follow-ups via email or LinkedIn. 

● Track performance and share analytics: registration-to-attendance ratio, audience engagement, quality of leads, and contribution to pipeline. 

● Continuously improve based on feedback, benchmarks, and business objectives. 

Must have skills: 

● 3–5 years of experience managing webinars, virtual events, or enterprise-level workshops. A background in B2B or IT services is a plus. 

● Strong coordination, communication, and presentation skills—you'll regularly work with directors, technical experts, and external stakeholders. 

● A business mindset—you can connect the dots between webinar topics, lead generation, and customer interest. 

● Proficient in tools like Zoom/GoToWebinars, (or CRM/marketing automation platforms), and Google Slides/PowerPoint. 

● Comfortable planning, owning timelines, and making real-time decisions during live sessions. Good to have skills: 

● Experience in IT services or SaaS domain. 

● Experience with Quora/Reddit or guest post partnerships. 

● Exposure to content creation or visual storytelling. 

NOTE: Immediate joiner

o Create content

o Media Pitching

o Set strategies for the team

o Check the drafts from associates and oversee the Associate's work

o Work on monthly dossiers and other documents

o Strong relationships with the team and the media

o Solving concerns of the team (if and when, any)

o Assist in cracking opportunities (where required)

o Ensure operational excellence (dossiers & reviews)

Selected candidates day-to-day responsibilities include:

1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.

Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.

• Social media expertise (Instagram/Snapchat/Twitter)
• Good communication skills
• Ambition backed with a desire to succeed
• Elementary knowledge of photoshop, illustrator, etc.