Content Writer

Responsibilities

• Content Creation: Write and edit blog posts, articles, and social media content in line with our company’s tone and voice.
• Research: Conduct thorough research on industry topics and trends to produce relevant, data-backed content.
• SEO Optimization: Learn and implement SEO best practices to help increase the visibility of content in search engines.
• Content Planning: Assist in content planning and strategizing for blog posts, social media, and newsletters.
• Proofreading & Editing: Review and edit content for clarity, grammar, and consistency, ensuring it meets high-quality standards.
• Collaboration: Work with the marketing and design teams to ensure the content aligns with the brand’s goals and design principles.

Key Responsibilities:

• Plan, execute, and optimize online marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Content Marketing).
• Develop and manage digital strategies to increase brand visibility and customer engagement.
• Conduct market research to identify opportunities and trends.
• Monitor and analyze the performance of digital campaigns and adjust strategies accordingly.
• Collaborate with internal teams to create high-quality, engaging content.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Track ROI and performance metrics to measure the effectiveness of digital campaigns.
• Stay updated with the latest trends in digital marketing and implement best practices.

Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-4years of experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, SEM, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills.
• Experience with content management systems and digital advertising tools.
• Analytical mindset with the ability to interpret data and generate insights.
• Creative thinking and problem-solving skills.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a fast-paced, dynamic environment.
• Continuous learning and career development.
• A chance to be part of a forward-thinking, innovative team.

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

• Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars and take approval from clients.
• Maintain content hygiene of the social media pages.
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs

Requirements

• Experience: Fresher
• Ability to create innovative social media content, supported by relevant images and videos
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Job Type: Fresher

Salary: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Expected Start Date: 17/04/2023

We are hiring Journalists who can add value to the company by creating engaging content in different forms, be it web-stories, video shorts, byte size content, etc.

• Requirements:

• Story research, writing articles, pitching ideas.
• Write Fresh updates from the Crypto news industry.
• Assess leads and pitch captivating story ideas to editors.

• Ensure that you meet all regular and recurring deadlines.
• Review and edit work for editorial approval.
• Use all your findings to prepare clean, concise and factual articles.
• Adhere to the ethical code of the profession.
• Keep records off all notes, interviews, and audio files.
• Create trustworthy relationships with contacts and sources for use in future research.
• Keep up-to-date on the latest news developments by attending events, studying different papers, opinion pieces, and social media.

Must have: 

• Bachelor’s degree in journalism, communications, english or relevant field.
• Capable of maintaining an ethical and objective standard in reporting.

• Ability to meet deadlines and accurately fact-check information.
• Excellent observation and judgment skills.
• Superb communication and networking skills, along with an aptitude to effectively extract information.

• Strong familiarity with social media news outlets.