Content Writer

Join the KGISL Micro college Team as a Social Media Content Creator!

Are you bursting with creative energy, a flair for storytelling, and a sharp eye for design? We're seeking a dynamic Social Media Content Creator to craft compelling narratives and generate brand buzz across digital platforms.

What You'll Be Doing:

• Develop original and engaging scripts for Reels, videos, and social media posts
• Strategize and produce content tailored for Instagram, LinkedIn, YouTube, and Facebook
• Collaborate closely with designers to visually bring your ideas to life
• Keep your finger on the pulse of digital trends to create content that’s fresh, relevant, and share-worthy

About the Role:

We are looking for a creative and research-driven Content Writer who can craft compelling and insightful content across multiple formats — from research papers and blogs to B2B/B2C marketing copies and AI-driven storytelling. The ideal candidate should have a flair for writing engaging narratives that simplify complex topics while maintaining authenticity and brand voice.

Key Responsibilities:

• Research, draft, and edit high-quality content for blogs, research papers, articles, and case studies.
• Create B2B and B2C marketing content tailored to specific target audiences.
• Develop AI-related blogs and thought-leadership pieces exploring new trends in artificial intelligence, technology, and innovation.
• Write persuasive and creative copy for campaigns, landing pages, social media, and newsletters.
• Apply storytelling techniques to make technical or complex subjects engaging and easy to understand.
• Collaborate with marketing, design, and product teams to align content with brand goals and strategy.
• Ensure all content follows SEO best practices and maintains consistency in tone, voice, and style.
• Stay updated on industry trends, emerging AI tools, and digital content strategies.

Required Skills & Qualifications:

• Proven experience in content writing, copywriting, or technical writing (preferably in tech, AI, or SaaS domains).
• Strong command over English grammar, structure, and tone adaptability.
• Demonstrated ability to write both research-based and creative content.
• Familiarity with AI tools and content generation platforms.
• Understanding of SEO and keyword optimization.
• Excellent storytelling, analytical, and communication skills.
• Ability to manage multiple projects with attention to detail and deadlines.

Good to Have:

• Experience writing academic-style or whitepaper content.
• Exposure to AI/ML concepts, prompt engineering, or generative AI topics.
• Working knowledge of tools like Notion, Grammarly, Jasper, or SurferSEO.
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Perks & Benefits:

• Opportunity to work with an AI-first creative team.
• Flexible working environment.
• Access to premium writing and AI tools.
• Exposure to global tech and research-driven projects.

Key Responsibilities

Pipeline Building & Prospecting

Identify, qualify, and maintain a healthy list of potential accounts in our key sectors

Outreach Strategy

Build and execute BD funnels - targeted outreach, messaging, follow-ups

Content & Communication

Craft thoughtful, relevant messaging for outreach and LinkedIn/email campaigns

Market & Account Research

Stay updated with hiring trends, leadership movements, and trigger events using job

boards, consulting groups, newsletters, etc.

Relationship Building

Cultivate early-stage relationships, and gradually grow into leading conversations with

senior stakeholders

Consultative Discovery

Be a great listener - identify pain points and potential opportunities within target accounts

Collaboration with Founders

Work directly with leadership to co-develop strategy, iterate on what’s working, and

evolve positioning 

Job Description for Digital Marketing Executive

• Contribute to the development of an overall strategy for digital marketing.
• Develop and implement digital marketing campaigns across a broad range of media (SEO, SEM, social media, email, mobile, display).
• Provide management and maintenance to the company’s owned media, such as websites, mobile apps, and CRM/email software.
• Creating engaging and relevant digital content for distribution across a variety of digital platforms.
• Campaign management for social media.
• Management of digital advertising campaigns.
• Campaign management for search engine optimization.
• Ensure that conversions, pixels, and events are tracked on the website and across various digital platforms.
• Identify market trends, the brand’s audience, and competitors, along with the entire consumer journey to increase engagement and conversion.
• To develop optimization plans, analyze data from digital marketing analytics reports, and share insights with team members.
• Share insights with the rest of the team on new technologies, emerging digital tools, and digital marketing trends.

Requirements for Digital marketing executive

The following qualifications are required if you are applying for a digital marketing executive job position:

• An undergraduate or graduate degree in marketing or a related field is required.
• Experience, ideally within the industry, in digital marketing.
• Independently handling the content.
• Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
• Optimization of landing pages and conversion funnels.
• Multivariate and A/B testing experience.
• The digital marketing executive job role needs an understanding of ad serving tools.
• Knowledge of how to set up and optimize PPC campaigns across all major search engines.
• Having a working understanding of HTML, CSS, as well as JavaScript.

If you are the kind of person who wants to build content & communication layer around SaaS products that impact millions of users, has a passion for making wordplay work for you and wants to own the content layer in an early stage company, this is the place for you. If you make the cut, we guarantee that you will be given complete autonomy and the right team to hit your metrics.

Responsibilities

• Strategise, develop, and implement content initiatives to educate and grow our beauty professional community.
• Collaborating with team leaders to develop and implement a customer-centric and appealing content strategy.
• To work with the growth team and learn how to increase an audience in a sustainable way.
• Keeping an eye on changing beauty industry trends to ensure that content is topical and relevant.
• Work with our product and technical teams to raise awareness of and adoption of new  product features.
• Control all aspects of campaign optimization, troubleshooting, and reporting, with a focus on scalability and efficiency.
• Use analytics to show the clear impact of all efforts.
• By combining internal and external learnings, create and record best practises and playbooks.

Skills/Experiences:

• 1-2 years of experience in building and engaging a community for a tech startup or business
• Experience in playing an influencer role on social media would be highly preferred
• Demonstrated track record of delivering high-impact solutions in collaborative teams, particularly with designers
• Proven track record of creating high impact outcomes
• Self-starter, comfortable operating in a fast-paced, ever-changing environment.
• Experience in problem solving and tackling problems with a creative mindset.

We are on the lookout for an effective UX writer to create microcopy that is intuitive to users, in keeping with the product’s brand voice, including people of different abilities, ages, gender identities, and backgrounds.

Create copy for apps, websites, and other digital products. Suggest words for menus, definitions, buttons, labels, chatbots, error messages, or instructions to guide first-time users through a product. Knowing grammar, spelling, and an in-depth understanding of tone and shades of meaning is essential. You will closely work with product design teams and collaborate with front-end and back-end developers. This role also has elements of a UX Producer. As a producer, you would support design teams, business stakeholders and clients.  Stay up-to-date with what teams are working on. Designers have to justify their work with clients. As producers, bring guidance during those crossroads, shedding light on the creative process and educating the clients in a way that’s digestible for them. You need to be someone who’s flexible, agile, responsive and honestly, calm! You will be juggling multiple projects. The office environment is young and dynamic. It's a work-hard, play-hard culture. We work in a hybrid model, three days from the office, and 2 days from home. If this sounds like you, apply to us. 

We are looking for a talented and competitive Sales Development Representative who thrives in a quick sales cycle environment. The successful candidate will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. The ideal candidate must be a pro at using Linkedin, Sales CRM, Email and comfortable making connections via Skype chats or calls every day.

Job Responsibilities:

• Learn & understand our products and our prospective clients well.

• Understand customer pain points, requirements and correlate ZapInventory & ZapApps.io solutions and customer requirements.

• Source new sales opportunities through outbound reach, cold emails, skype chats or phone calls or anything to reach out to prospective customers.

• Respond, engage and qualify inbound leads and inquiries.

• Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence.

• Execute planned sales activities and develop a target list of high potential new customers.

• Resolve customer complaints regarding sales and services.

• Achieve monthly & quarterly quotas.

• Perform effective online demos to prospects.
  Manage customer queries on Intercom (or other chat tool we might be using) and email.

Requirements:

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence.
• Ability to make focused efforts to close deals. The ideal candidate should be strategy driven with a research-based approach.
• Proven sales development experience, preferably at an Internet startup or SaaS industry.
• Savvy with LinkedIn sales navigator, and CRM tools.
• Proficient with corporate productivity and web presentation tools.
• Ability to multitask, prioritise and manage time effectively.

Additional Responsibilities: We also expect this person to handle our SEO management task which includes working with bloggers and digital media executives.

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

About FirstPrinciples

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

• Measure impact and perform analysis to improve KPIs.