
About JIfflenow
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Roles and Responsibilities
§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.
§ Tracking and reporting on social media responses by analyzing traffic to the site
§ Update our social media pages with compelling company news, events, celebrations or solutions and services
§ Respond to questions and comments on our social media pages in a timely and accurate manner
§ Maintaining a visible online on social media presence and adhering to the marketing goals
§ Increasing the company's awareness and readership by using relevant advertising techniques
§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience
§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content
§ To create a range of engaging digital content such as Marketing and
Promotional videos and Reels to be used across a variety of online
platforms and social media channels.
§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.
§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.
§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)
§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc
§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.
§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website
§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation
§ Continuously discover and implement new editing technologies and industry best practices to maximize efficiency
§ Requirements and skills
§ 3+ years of solid experience in digital content marketing or related fields
§ Excellent written and oral Communication skills
§ The ability to create original web content with images or videos
§ Proven work experience as a Social Media content writer or a similar role
§ Hands-on experience using various social media platforms to advertise
§ Proven record of excellent writing demonstrated in a professional portfolio
§ Ability to work independently with little or no daily supervision
§ Working knowledge of SEO, analytics tools, and keyword research
§ Strong research skills and the ability to synthesize complex information into clear and concise content
§ Creative thinking and the ability to generate innovative ideas
- Knowledge of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
- Effectively communicate status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
- Monitor and analyze campaign performance
- Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
- Identify workflow inefficiencies and address ideas to improve the ad ops process
- Knowledge of Social Media Marketing, SEO and Content Marketing
Qualifications
Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Strong creative and analytical skills
Note : On Site Job (No Remote or Work from Home)
Job Location : Ulsoor, Bangalore
Responsibilities
- Own the messaging, style and tone of voice for TraceX
- Own the content strategy and calendar for different forms of content published by TraceX across its channels
- Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
- Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
- Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
- Identify key segment pain points & communicate product value proposition across various channels
- Develop product messaging that differentiates new products and services from others in the market
- Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
- Own + Support in creating product content such as case studies, videos, website content, and blog posts
- Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
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Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
Qualifications:
- 5+ years experience in B2B SaaS or relevant fields
- Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
- Mastery of spoken & written word with excellent communication skills
- Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
- Sound judgment and decision-making ability in complex, ambiguous situations
- Efficient project management and stakeholder management skills to scale content marketing programs
concepts and marrying them together to change perceptions, influence behaviour and bring awesome campaigns to life.
RESPONSIBILITIES:
1. Create compelling copies for both brand communication and performance ads.
2. Decode target audience and user personas to defining copywriting style.
3. Develop brand tone and voice based on client expectations and digital marketing objectives.
4. Create and unify copies for multiple offline and online brand assets as well as integrated
communication channels.
5. Conduct thorough research before copywriting.
6. Proof-reading and editing existing copies to check, refine, and rectify for context, verbal appeal,
and information.
7. Create content previews.
8. Visualize and create unique concepts based on briefs and translate them for art teams, for them
to transform those into creative designs.
9. Coordinate with the Content Lead or Client Servicing Teams to understand requirements and
deadlines.
10. Work with designers to prioritize design tasks and oversee execution.
EXPERIENCE:
1. 1+ years of experience as a Copywriter with a track record of handling brand communication for
clients is desirable.
2. Knowledge in- and experience with digital content creation for social media (scripts,
advertisements, brand assets, etc.) is a must. A plus if done for other media.
3. A portfolio that demonstrates your ability to turn raw ideas into beautiful and compelling
content for consumers.
SKILLS & QUALITIES:
1. Excellent command over English, both verbal and oral.
2. A keen sense of design, detail, creativity, and a flair for writing is essential.
3. Ability to prioritize projects, multi-task, and deliver under pressure.
4. Ability to understand the needs associated with every target group.
REQUISITES:
1. A portfolio that demonstrates the ability to turn raw ideas into compelling content.
1. Developing high-quality content with unique SEO optimized article for the given topic
2. Writing, reviewing and publishing web content, proactively update and handle website landing pages and blogs.
3. Candidate must have ideas of government exams
3. Adding relevant images/screenshots to the article
Excellent verbal/written communication in English.
· Must be able to communicate with users of different levels from a developer to an IT executive.
· Capable of articulating/writing technical documentation that helps all system users understand and use the product.
· The candidate must be well versed in creating online help, end-user or technical manuals/guides, business communications, release mailers.
· The candidate must be capable of articulating processes and products in all possible formats like print, video guides, online self-help guides, and other electronic means.
· In addition to research, copywriting, language, writing, and revision skills, the candidate must also possess following attributes:
- Business analysis, Illustration/graphic design using power point presentation, Indexing of all help content, Training, E-learning, User interfaces, Video editing, Website content management
· A technical writer must be able to elicit information from SMEs and conducts the research necessary to write and compile technically accurate content independently.
· The candidate must be able to prioritize their tasks with project leader and able to multi task for different projects within the program.

