Content Writer

JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

Criteria:

• Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
• Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
• Candidate should have 3 to 6 years of hands-on experience in Heavy social media content creation or digital content roles
• Must have direct experience owning end-to-end social media execution (ideation → creation → posting → analysis)
• Proven ability to independently create high-quality social content (reels, memes, carousels, short videos)
• Must be a full-stack creator – capable of ideation, writing, designing, video editing, and publishing without external dependency
• Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
• Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
• Proven track record of driving engagement and community interaction, not just posting content
• Mandatory portfolio showcasing original Gujarati content created by the candidate.

Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

2. Full-Stack AI-Native Creation

● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

● Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.

● Own the full content lifecycle independently: ideate → write → design → post → analyze.

● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

● Ensure every piece of content reflects high creative standards and cultural sensitivity.

3. Community Building & Engagement

● Cultivate deep engagement through comments, DMs, shares, Q&As, and user-generated content (UGC, voiceovers, duets).

● Engage both existing subscribers (working with Content Marketing Managers) and prospective users (working with Promo Producers).

● Establish and expand WhatsApp communities for memes, exclusive previews, reminders, and feedback loops.

● Turn passive audiences into active communities — building cultural pride and platform loyalty.

4. Growth Alignment & Performance

● Collaborate with Performance Marketing to amplify high-performing content and optimize for acquisition.

● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

● Ensure brand equity strengthens long-term growth without eroding cultural authenticity.

5. Cross-Language Intelligence & Collaboration

● Share and adopt best practices from other language teams (Haryanvi, Rajasthani, Bhojpuri).

● Develop scalable content templates that can be adapted regionally while maintaining cultural specificity.

● Contribute to the overall STAGE social playbook — helping define what works across regional markets.

🧬 Who You Are

● You have deep cultural fluency in Gujarati — not just language proficiency, but an intuitive understanding of Gujarati identity, humor, values, digital behavior, and most importantly, Gujarati cinema (classic and contemporary).

● You are entertainment-first and cinema-obsessed — you understand Gujarati cinema deeply (from classics to new releases) and know that cultural pride must be delivered through compelling, engaging, shareable content.

● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

● You possess strong taste and creative judgment — you can distinguish between viral for viral's sake and content that builds lasting brand equity.

● You are a full-stack creator — comfortable ideating, writing, designing, editing videos, and posting all by yourself using AI tools.

● You are AI-native and tool-fluent — you leverage ChatGPT, Midjourney, Runway, CapCut and other AI tools to 10x your output without compromising quality. You are a storyteller and cultural translator — capable of making STAGE's brand feel locally authentic and emotionally resonant.

✅ Requirements

1. Experience & Skills

● 3–6 years of experience in social media or content creation, ideally in entertainment, media, or regional content. We value talent and output over years of experience.

● Prior ownership of social media strategy and execution (not just scheduling or reporting).

● Demonstrated ability to create high-quality content independently — ideation, copywriting, design, and production.

● Experience building communities and driving engagement, not just vanity metrics.

2. Language & Cultural Context

● Fluent Gujarati is mandatory — written and spoken, with natural command of idioms, humor, and cultural nuance.

● Deep exposure to Gujarati cultural contexts — festivals, traditions, digital trends, regional sensibilities, and Gujarati cinema (both classic films and new releases).

● Strong Hindi proficiency is an advantage for cross-functional collaboration.

3. Tools & Platforms (Must-Have)

● Social media design and editing: Canva, CapCut, Adobe Express

● AI tools: ChatGPT, Midjourney, Runway ML, Firefly, Gemini, Pika

● Analytics tools: Meta Business Suite, YouTube Studio, Instagram Insights

● Community platforms: WhatsApp Business, Telegram (nice to have)

4. Demonstrated Work

● Portfolio showcasing reels, memes, carousels, short videos — content you've created, not just managed.

● Evidence of cultural storytelling that balances entertainment, authenticity, and brand alignment.

● Examples of community-building initiatives or engagement-driven campaigns.

🚫 This Role Is NOT For

● Traditional social media managers who only schedule posts, manage calendars, or coordinate with agencies.

● Candidates who rely on agencies or external creators for all content.

● People who see social media as a broadcasting channel, not a conversation space.

● Those who prioritize virality over cultural authenticity or brand meaning.

● Candidates who require large teams, budgets, or can't create content end-to-end using AI tools.

⚡ Why This Role Matters

STAGE is not trying to become the biggest platform. We are building the most meaningful entertainment platform for India's regional cultures.

This role will define whether STAGE in Gujarat becomes:

● Just another OTT app with Gujarati content, or

● The cultural home for Gujarati entertainment and identity.

You will be the architect of how an entire community sees itself represented, celebrated, and entertained.

We are looking for an experienced Content Writer with a strong understanding of the B2B or SaaS/Healthcare industry and writing content accordingly. As a content writer at Nirmitee, he/she will play a key role in creating compelling write-ups focused on that are best suited for our target audience and industry.

Roles and Responsibilities:

• Conduct deep research and write high-quality content in the form of website content, blogs, articles, case studies, newsletters, PR, etc.
• Implement the SEO best practices in writing to increase traffic and engagement through on-page SEO.
• Collaborate with the rest of the marketing, designers, and technical teams to ensure that you align with the company's voice.
• Write content according to the latest updates and industry standards, and align with the brand voice and tone.
• Regularly analyze the market and make necessary updates and changes to the website content to keep the site polished and updated.
• Identify the target audience and analyze customer needs to address content gaps and create content to fill these gaps.

1. Content Creation

Write, edit, and proofread high-quality articles, blog posts, social media

content, newsletters, video scripts, and website copy.

Ensure all content aligns with the brand’s tone, values, and communication goals.

Develop compelling narratives around sustainability, climate action, ethical living, and animal welfare.

2. Research

Conduct in-depth research on sustainability trends, environmental issues, climate policies, and cruelty-free practices.

Use credible sources to generate original content ideas and support

data-driven storytelling.

3. ORM Management

Handle Online Reputation Management (ORM) for platforms like LinkedIn and others.

Monitor mentions, respond to comments/messages, and maintain a strong, positive digital presence.

4. SEO Optimization

Implement basic SEO strategies to improve search engine visibility and

organic reach.

Optimize content using keywords, metadata, and SEO best practices.

5. Collaboration & Campaign Development

Work closely with the marketing and creative teams to brainstorm content

ideas and develop campaigns that resonate with our audience.

Contribute to strategy discussions and adapt content to campaign objectives.

6. Social Media Support

Assist in managing social media platforms by ideating and creating engaging content.

Support community engagement through comments, interactions, and

periodic updates.

7. Feedback Incorporation

Accept and incorporate constructive feedback to improve writing style and meet project requirements.

Maintain consistency, accuracy, and high standards across all content

formats.

8. AI-Savvy Content Development

Use AI tools for research assistance, content structuring, idea generation, and

productivity enhancement.

Stay updated with AI trends in content creation and leverage them to optimize workflow and creativity.

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Selected intern's day-to-day responsibilities include:

1. Bringing authentic reviews from the respective college. (Preferably MBA)

2. Acting as POC for the college and Collegedunia

3. Working on marketing plans and carrying out campaigns to generate reviews for the brand

4. Minimum assured amount is subject to performance

Responsibilities: 

• Write user-focused content that explains how to use different product features. 
• Develop engaging technical content for developer wikis, user guides, integration guides, and how-tos. 

• Fine-tune and prepare content to appeal to non-technical end-users, programmers, system administrators, designers, and analysts. 
• Develop and oversee illustrative material, flowcharts, examples, and tutorials that show how to use software features on the company platform. 
• Actively participate in developing scalable documentation strategy, policy, and guidelines. 
• Analyze documents to enhance the accuracy, completeness, and relevance of content and maintain continuity of style. 

Requirements 

• Experience as a technical writer, editor, or content strategist, with a focus on software and workflow applications. 
• Adept in creating bovr-to guides, user guides, and wikis with extraordinary presentation skills. Transform complex concepts into clear, concise, and meaningful topics - simplicity is the key. 
• Work closely with cross-functional teams to identify and close documentation gaps. 
• Experience with Atlassian tools or Click Up. 
• Strong technology fundamentals: We expect you to go from the highest level of abstraction to

• Work closely with our internal teams to create content that attracts, engages, and educates existing and potential customers.
• Write content around saas marketing.
• Create engaging short- and long-form written content on a regular and recurring basis (2-3 blog posts per week)
• Assist with the production of visual content such as images, infographics, etc to complement and/or convert your written content.
• Brainstorm and execute new topics and themes that are relevant to our target audience.
• Help set up the overall content & engagement strategy of the company, monitor progress, and come up with new ways to meet and exceed engagement goals.

• 2+ years of professional content writing experience, ideally related to marketing/SaaS products
• The candidate must know about SEO and should have a proven ability to write SEO-friendly content.
• Excellent written English with stellar copywriting skills.
• Fantastic storytelling skills - you have an innate ability to engage and captivate audiences with your words
• Fast learner and creative thinker - you grasp new concepts quickly and are able to turn one idea into many content pieces
• Comfortable adapting writing style & approach based on target audience across different interests and demographics
• You stay updated with the latest trends in your field
• Comfortable with WordPress CMS
• Passionate for content writing.
• Bonus Points - a. If you know how to create graphics etc using Canva/Adobe Suite, Figma, etc. b. If you’re comfortable writing on marketing topics (e.g. lead generation, performance marketing, paid ads, outbound marketing, etc)

• Fully remote flexible work environment & we help you set up your remote workstation too.
• Open book policy - we will pay for books you purchase for your professional and career development.
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company.
• Reimbursements - we minimize your remote setup expenses.
• Health insurance