We are looking for an experienced and creative Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing our content strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Job responsibilities:
- Performing exhaustive research to gain in-depth knowledge of all customer personas
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for the brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
Qualifications and skills:
- 4 years of experience as a Content Strategist or a similar role
- Excellent copywriting skills & editorial competency
- Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.
- Content delivery skills – you determine the best distribution channel to deliver content to your audience.
- You should have experience in handling and strategizing marketing campaigns.
- Content monetization skills – as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.
- Good analytical abilities to spot patterns and trends in content marketing data
- Having a keen interest in organizational goals and targets
Similar jobs
1. Regularly produce various content types, including email, social media posts, blogs, and white papers.
2. Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
3. Edit content produced by other members of the team.
4. Collaborate with other departments to create innovative content ideas.
5. Create eye-catchy and innovative headlines and body copy.
6. Writing a wide variety of topics for multiple platforms
Content Writer Skills:
• Excellent verbal and written communication skills.
• 1-6 years of experience in technical writing.
• Creative and innovative thinker and planner.
• Assists team members when needed to accomplish team goals.
• Good interpersonal and communication skills
• Familiarity with keyword placement and SEO
• The ability to consistently meet tight deadlines
Why should you join us:
· Fixed working timings- 5 days working
· Attractive Incentives
· Young & Vibrant work culture
We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.
Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.
Responsibilities
- Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
- Manage content distribution to online and offline channels
- Proofread, edit and improve content created by copywriters and ensure brand consistency
- Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
- Analyze performance data and find creative ways for optimization
- Ensure compliance (e.g. copyright and data protection)
Requirements
- Excellent writing skills
- Good command on English and Hindi
- Good organizational and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Not afraid of challenges and hard work
- Reliable team player with a sense of ownership
- Attention to detail
- Willingness to grow in a fast-paced environment
- Ability to take initiative
- Hands-on experience with MS Office, particularly Excel
Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.
We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.
This is a full-time work-from-office role based out of Gurgaon.
If you're extremely driven to succeed and grow and willing to go the distance, please apply.
- Research industry-related topics (combining online sources, interviews and studies)
- Create content long-form and short-form for social media channels and web posts
- Create content breadcrumbs and write effective newsletters
- Create interesting presentations on ppt either by themselves or with the help of a graphic designer
- Create content optimized for SEO
- Write specific answers to questions posed on Quora etc
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed
Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:
- 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
- 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
- ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
- 👩🏻💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
- 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
- 🧐 Analysis: Help us reflect on the growth we have on each platform every month.
If you:
- Find this interesting and are over 18 years of age
- Know English and Hindi fluently
- Love social media or can tolerate it enough to create for social media
- Love to write and know how to use Grammarly well
- Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
- Have a laptop, phone and an internet connection
- Are curious about trends and willing to learn on the go
- Have a minimum of 1 yr of experience in creating content and handling Social Media
Then we’d love to meet you! Please apply :)
What we’ll offer:
- A competitive salary.
- Remote work. Work in your shorts, we don’t mind.
- Lesser meetings. This meeting could have been an email said no one ever at our workplace.
- A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
- Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.
- copy writing experience with good Advertising agency or design studio
- Possession of creative flair, versatility, conceptual/visual ability and originality
- Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
- Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
- Writing clear, persuasive, original copy
- Proofreading copy to check spelling and grammar
- Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
- Overseeing campaigns through the production stage to completion
Job Description:
• Research customers' businesses, competitor collaterals and industry relevant content to come up with insightful content.
• Deliver content across formats as per content calendar.
• Interact with senior stakeholders to elicit thought leadership ideas and create content based on the same.
• Ensure grammar, correct usage and consistency of style across copies.
• Collaborate with SEO to ensure SEO-friendly content.
• Collaborate with designers to help create more effective visual content.
• Proofread all on and off page content and take responsibility of zero typo/grammar issues on ongoing basis.
• Content writing for similar companies covering all formats e.g website, blogs, white papers, blogs, brochures, fact sheets, infographics, videos, e-books, webinar scripts.
Skills & Experience:
• Technical background is a real plus.
• Proven working experience in technical writing of software documentation.
• Ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures.
• Possesses excellent written skills in English to be able to communicate clearly and concisely with a keen eye for document design.
• Good working knowledge of MS Office applications.
• Self-starter and ability to work independently.
• Flexible/adaptable with ability to set and manage multiple priorities.
• Excellent written and oral communication skills.
• Experience : 2 to 5+ years of experience.
• Ensure grammar, correct usage and consistency of style across copies.
• Collaborate with SEO to ensure SEO-friendly content.
• Collaborate with designers to help create more effective visual content.
• Proofread all on and off page content and take responsibility of zero typo/grammar issues on ongoing basis.
• Content writing for similar companies covering all formats e.g website, blogs, white papers, blogs, brochures, fact sheets, infographics, videos, e-books, webinar scripts.
• Research customers' businesses, competitor collaterals and industry relevant content to come up with insightful content.
• Deliver content across formats as per content calendar.
Key Responsibilities:
• Analyze existing and potential content, focusing on reuse and single-sourcing opportunities.
• Build and maintain business and technical documentation.
• Communicate information and ideas clearly, and concisely, in writing.
• Perform quality checks on other deliverables and ensure the quality of own work before publishing.
• Publish documentation in correspondence with established guidelines.
• Create User Journeys for TeleCMI Products.
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
- Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
- Effective, consistent and reader-friendly writing style.
- Strong English writing skills and basic familiarity with the internet and search engines.
- Capable of writing an article on any subject, theme, blog or website.
- Ability to manage in a fast-paced and deadline-driven environment.
- Concise, clear and confident communication.
- Highly organized and self-motivated to establish and achieve goals.
- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
- Work closely with content marketing and digital marketing to produce content that generates results
- A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
- Writing content as needed, including blogs, articles, web pages, etc.
- The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.
Content and Relationship Manager Requirement
- Bachelor’s Degree in Mass Communication, English and Related field
- 1-2 years experience in writing content
- Strong communication and interpersonal skills and ability to build and maintain relationships
- Highly articulate with experience in developing content based on consumer needs or data insights
- Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
- Innovative, self-reliant and determined approach to duties with an ability to work and think creatively
- Attentive to detail and organized
- Must be self-motivated and flexible.
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
- Providing comments, compiling campaigns and creating content.
- Assisting Social media function to be brought in-house, so he/ she can manage it.
- Helping out with SM calendar preparation, execution.
- Managing Content creation: Both visual & textual.
- Working with designers, content writers for campaign and creative execution.
- Helping the brand with Influencer marketing.
What you need to have:
- Any graduate
- Someone that breathes social media and knows the trends in and out.
- Understands textual and visual content for consumer electronics
- Have worked with top agencies previously
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
Website + Landing Page - Front End - Analysis / Audit |
Website Content Creation - Copy |
|
Website Content Creation - Blogs |
|
Social Media |
Existing Brand - Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Social Media Calendar Scheduling |
|
ORM - Engagement, New Interactions |
|
Email Marketing |
Content Ideation + Strategy - Clients, TJ |
Content Creation - Copy |
|
Performance Marketing |
Existing Brand - Content Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Branding |
Branding Collaterals - Ideate / Copy |
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |