We're a fast growing startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes. The ideal candidate would need to ace the following responsibilities:
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Join us and watch the campaigns you design come to fruition. Plan it, build it, deploy it, scale it and sip coffee while you watch it grow!
Shubham Vishwakarma
Full Stack Developer - Averlon
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Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.
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- Good communication skills, both written and verbal
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About Company
Espressif Systems is a multinational, fabless semiconductor company established in 2008, with headquarters in Shanghai and offices in Greater China, India and Europe. We have a passionate team of engineers and scientists from all over the world, focused on developing cutting-edge WiFi-and-Bluetooth, low-power, IoT solutions. Among our popular products are the ESP8266 and ESP32 series of chips, modules and development boards. Espressif has opened a Technology Center in Pune(Baner), India, which will focus on embedded software engineering and IoT solutions development for our growing customers.
At Espressif, communication, collaboration and innovation are of paramount importance. That's why professionals and engineers from around the world have chosen to further their careers at Espressif Systems. They are passionate and committed to developing innovative products. And they are here to ensure that fast,secure and green IoT technology can be available to all. Come and join Espressif, so that you, too, can partake in Espressif's mission in the IoT industry.
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Full Stack Developer - Averlon