We're a fast growing startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes. The ideal candidate would need to ace the following responsibilities:
1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.
2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.
3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.
4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.
5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.
6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.
7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.
We would also expect the candidate to demonstrate:
1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.
2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.
3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.
Join us and watch the campaigns you design come to fruition. Plan it, build it, deploy it, scale it and sip coffee while you watch it grow!
Subodh Popalwar
Software Engineer, Memorres
About Busibud Solutions
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you’ll be working closely with the SEO team and others across the company to create valuable content.
Your work involves creating,
1. Website content
2. Blog posts
3. Guest articles on leading websites
4. Video scripts
5. Marketing copy for products/services
6. Social media content for company profile
7. Content planning & research
8. Mobile app content
Requirements:
1. 0 - 1 year of experience as a content writer.
2. Ability to put forth complex technological topics in a simpler form.
3. Strong attention to detail & impeccable grasp of the English language.
4. Proficiency with writing programs, such as Google Docs and Microsoft Word.
5. Excellent verbal and written communication skills.
6. Basic knowledge of SEO & keyword research. [Optional]
7. Hands-on experience with Content Management Systems. [Optional]
INTRODUCTORY STATEMENT
Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up a in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English.
On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:
Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Digital Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation
Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8
If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Job role:
We're looking for a skilled content writer to work with teams across the company and craft valuable content that will educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, birthday cards and so on. Your projects will be your own to run, with complete creative freedom, but your content will need to align with brand guidelines.
Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |
Responsibilities:
- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos and blogs
- Build and run an editorial calendar; coordinate with other content crafters to ensure standards
- Optimize all content for SEO to better reach
- Measure impact and perform analysis to improve critical metrics.
- Help with localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellence
Requirements:
- 2 years of working as a content marketer or in a similar position
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
- Excellent attention to detail and ability to multi-task projects and deliverables
- Confirmed experience working with deadlines to deliver high-quality output in a short span of time
- Ability to work independently or in a team
- Ability to multitask and monitor several projects and accounts on a daily basis
- Experience with technologies and best practices for campaigns across multiple platforms
What we offer
- Startup exposure.
- Great working atmosphere in a comfortable office.
- And an opportunity to get associated with a fast-growing VC funded startup.
Key Functions:
- Create new text and video content for our app and website.
- Moderate reviews and other user generated content submitted by millions of users.
- Increase key performance metrics like time on page and bounce rate.
- Reach out to students and colleges to generate content that users need.
- Work closely with technical team to improve consumption of content.
Key skills: Content writing, primary and secondary research, moderation, web content curation.
Desired Candidate:
- Excellent written and oral communication skills
- Strong vocabulary along with impeccable spelling and grammar
- Understanding of what makes content compelling especially web content or blogs
- Good analytical skills and an ability to present information in a proper format
- Passionate about interacting with students and colleges to gather unique information
- Ability to write interesting, relevant content
Essential Functions (Listen>>Create>>Engage) -
● Write targeted content for C-Suite individuals & Founders.
● Develop website content & social media content with well-researched & engaging content
● Develop and manage supporting marketing programs and tools with a robust content calendar
● Analyze customer insights, industry insights, consumer trends, market analysis, competitors and
marketing best practices to build successful and consistent content pieces
● Develop thought leadership with a strategic and operational focus
● Upgrade website content with relevant content
● Execute email, and newsletter content development to nurture communities
Who are you?
To be successful in this role, you:
● Have 2-4 yrs of experience in content marketing, preferably in B2B or Finance
● Are creative, curious and enthusiastic
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to achieve goals
● Are a learner; As this is a new technical domain or preferably belong to a finance background
● Have a high sense of ownership and can continuously reinvent and improve how to do things
● Keep abreast with the latest trends, Identify industry trends, insights, and changes in UI/UX and digital
marketing
● Have exceptional analytical and research skills
What You’ll Love About Us
Our culture:
Complete autonomy and authority is given to each team member who is ready to take complete
ownership of their expertise to make the best decisions for the company. We believe in a diverse and
inclusive environment where all can achieve their full potential, leading to company, customer, and
community success.
Our benefits and perks:
We offer competitive compensation, including industry-leading maternity and paternity leave, wellness
programs, remote working, leave flexibility and work time flexibility.
Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
whitepapers, media/news articles, product descriptions, social media content, web copy, email
marketing campaigns, sales collateral and videos.
● Writing product sales copy (India, US, and UK markets) and video sales script for products sales
video.
● You should have a flair for writing and be well versed with social media, writing one liners, blogs
etc. and should also be able to write for brochures and create content for the website.
● Create and maintain Content Style guides to ensure content is consistent and clear.
● Build and manage an editorial calendar; coordinate with other content crafters to ensure
standards.
● Do in-depth research on industry-related topics in order to develop original content.
- Measure impact and perform analysis to improve KPIs.
● Contribute to the localization of process and content to ensure consistency across regions.
- As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
- Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
- keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
- The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
- The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
- The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
- Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication.
- Understanding the platform for communication and create copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Following industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.
What you need to have:
- Any graduation
- Being highly creative and imaginative.
- Having good written and interpersonal skills
- Working well in a team
- Being able to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques
Are you passionate about helping people make smart financial decisions? Do you have excellent writing and research skills?
We’re looking for kick-ass, English speaking content writers to work with us at our offices in New Delhi who will help us create informative and engaging articles for our blog and newsletter.
We are looking for someone who:
- has literary experience writing about personal finance or technology;
- gives special attention to detail and is not only articulate but also follows the pillars of brevity;
- can understand complex or highly-technical topics and can distill it for the masses in a simple and engaging copy;
- has experience with other blogging platforms and a strong grasp of SEO;
- expert fluency - both with written and oral methods of communication - in English;
- uses fin-tech applications daily to manage their offline & online transactions; and
- has more than two debit cards, and one (or more) credit card(s).
In addition to the aforementioned requirements, a good understanding of the Indian financial space - technical and theoretical - will make your job application shine even more brightly.
Along with your CV, please send us links to 2-3 published examples of your work.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres