Content Marketer

This is a Internship ( on-site) role for a Content Writer. The Content Writer will be responsible for web content writing, content strategy, research, writing, and proofreading. The role will involve creating engaging and informative content for various platforms and collaborating with the marketing team to ensure content aligns with company objectives and target audience.

Qualifications

Web Content Writing and Writing skills

Experience in content strategy and research

Proofreading skills

Additional qualifications that would be beneficial:

Excellent written and verbal communication skills

Ability to work independently and collaboratively

Bachelor's degree in English, Journalism, Communications, or related field

• Perform keyword research and include Google semantic keywords/LSI and write engaging, long form content
• Excellent grammar and writing skills
• Understand the target audience and write focused, SEO optimized content while following SEO best practices
• Ability to generate content for different content marketing platforms and
• maintaining tonality in accordance with the brand
• Collaborate with external stakeholders/agencies to get work done in a defined and structured way
• Developing SEO articles/landing pages via thorough industry and competitor research
• Design and developing SEO content for Social Media platforms and Youtube

• SEO content writing and management skills
• Excellent writing and grammar skills
• Working knowledge of Google Analytics, Keyword Planner, Search Console, SEMRush, Ahrefs, Moz etc.

• Detail-oriented, multitasker
• Organized and creative
• Passionate about learning new techniques and tools
• Excellent written and verbal communication skills
• Team player with a willingness to learn new skills

• Content writing for various social media platforms, primarily LinkedIn and Twitter.
• Writing and editing articles and success stories, conducting interviews as necessary.
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with core team and regular interaction with founder.

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• LinkedIn & Twitter native writing style.
• Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.

• Past experience in Gaming industry. (Internship/full-time)
• Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
• Experience in cold mailing, cold reach out copywriting.
• Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
• Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.

• You’ll be working in a fast paced startup with a small team.
• You’ll be scaling experiments, operations from 1 to 10.
• You’ll experience Content led growth.
• We are a well funded start-up with renowned investors.
• We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
• Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!

This role comes with:

✔️ Competitive Salary

✔️ Annual Bonus

✔️ Flexible Leave Policy: We don't track leaves!

91 Springboard, Jhandewalan, New Delhi

Roles and Responsibilities

We are looking for smart and driven fashionistas who are quick to learn, passionate about marketing and content and excited about the 0 to 1 journey.

• Strategise and execute all social media content (daily posts)
• Respond to all customer questions & comments on social media channels (Instagram, Facebook, Linkedin).
• Work with the marketing and storefront team to develop social calendars, brand campaigns and promotions.
• Monitor and track content and analyse the trends through comments, shares, followers, etc. Share daily & weekly reports on the influencers and content.
• Strategise and execute content for social media, website, emailers, and on-app content.

Skills (Must have)

• Bachelors degree ongoing/passout.
• Must be a regular social media user.
• Should have a keen eye for identifying new and interesting fashion brands..
• Excel skills required - ability to do basic analysis on Excel.
• Socially engaging and self learner.

Bonus points if you

• Have a social following of your own or are an active member of fashion communities.
• Are an independent brand enthusiast and supporter.
• Are enthusiastic about being a part of a startup and enjoy taking end to end ownership of tasks.

Selected intern's day-to-day responsibilities include:

1. Bringing authentic reviews from the respective college. (Preferably MBA)

2. Acting as POC for the college and Collegedunia

3. Working on marketing plans and carrying out campaigns to generate reviews for the brand

4. Minimum assured amount is subject to performance

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down