Content Creator:
We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority.
What You Will Do:
- Create content for our YouTube and social media handles
- Break down complex concepts of higher education and career and present it to the audience in an engaging way
- Be the face of the organization and endorse it to the world outside
- Assist in managing the YouTube channel’s content efficiently
- Engage with subscribers of the channel through our community channel
What You Should Have :
- 2+ years of content creation/anchoring experience
- Excellent command of Hindi and English
- Comfort to be in front of the camera and can shoot videos independently
- Interested and/or experienced in educational content
- Can also do voiceovers if required
- Good communication Skills and Clear pronunciations
- BBA/BTECH/BCA degree holder or have made content on these courses in the past
About Sunstone
Sunstone is a leading higher education service provider that works with academic institutions in up-
skilling students for employability. Sunstone offers career oriented training interventions for
undergraduate and postgraduate students at 30+ institutions across 25 cities.
Sunstone’s training programs are industry endorsed to enhance employability. These programs are
designed for hybrid delivery with unparalleled focus on soft skills and personality development.
Sunstone’s focus is to provide students with holistic educational experience.
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Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.
Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋♀️ The role & what we are looking for:
Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are super punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We have a flexible remote work policy in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
🧑💻 Responsibilities:
- Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct extensive keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed depending on segment demand and change in keywords
- Streamline and manage content calendar
- Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun.
✅ Must Haves:
- 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Attention to detail
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
- Step 1: You apply for the job.
- Step 2: Quick intro call with the founders.
- Step 3: Solve an assignment.
- Step 4: A round where we evaluate your assignment along with you.
- Step 5: One round of interviews to gauge if you are a good culture fit.
- Step 6: Job Offer (contingent on the above steps).
- Step 7: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
- Overseeing development of Social Posts with writing and communications teams
- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
- Creating Paid Social Ads with writing and design teams
- Managing Social Media websites/ microsites with the brand and digital teams
- Handling Analytics with digital and SEO teams
- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Analyzing key metrics and A/B test strategy as needed.
- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
- Monitoring trends in social media tools, applications, channels, design, and strategy.
- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
What you will do:
- Marketing degree is welcome, but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media.
- Proficient in digital content marketing.
- Experience sourcing and managing digital content development and publishing.
- Able to articulate and demonstrate why ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
- Can effectively communicate information and ideas through written, audio, and video formats.
- Thrives in a fast-paced environment.
- Possesses functional knowledge working within a CMS.
- Influencer recruitment and management are a must.
- Content curation and blogging skills as a plus.
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise
Content Marketing Manager – Job Description
About DataWeave
Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale.
While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity.
DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016.
Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.
Marketing @DataWeave
The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in.
We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.
Join the team today!
Job Summary
At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis.
Responsibilities:
- Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics.
- Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
- Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
- Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
- Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
- Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
- Conduct rigorous quality checks on every piece of content produced.
- Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.
Requirements:
- 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience.
- Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium.
- Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage.
- Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields
- Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
- Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently.
- Self-motivated and self-directed in a fast-paced work environment
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
- Content Portfolio will be required
About the Manager- Content Writing
We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.
Responsibilities (not exhaustive)
- Design and execute content marketing strategy to support sales and marketing team
- Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
- Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
- Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
- Ghost write few original content in the form of blogs, ebooks, others
- Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
- Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
- Engage with the internal product team, strategy team to get product briefs and create positioning documents.
- Research buyer personas, and create appropriate messaging around it.
- This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.
The Ideal Candidate
Education
- Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record
Experience
- 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
- Have a proven track record of on time and high-quality project delivery
- Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
- Ability to work on multiple projects with different objectives simultaneously
Functional Skill Set
- Impeccable grasp of English language with strong interpersonal skills
- Strong knowledge of SEO, SEM, Google Analytics best practices
- Understanding of Social media content formats and style.
- Well versed with the nuisances of social media, especially LinkedIn and Twitter
Leadership Skills and Mindsets
- Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
- Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
- Ability to work with marketing and sales teams virtually
- Good time management skills, including prioritizing, scheduling and adapting as necessary
- Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
- Innovative mindset to come up with engaging content strategy that adds to our brand voice.
- Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
- Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads
Location
Anywhere in India, Mumbai preferred.